It looks as though Air is getting a new virtual reality addition Credit: Alton Towers
With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Attractions Managementexclusively revealed last month that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology to be announced for a major attraction in January. Prior to Alton Towers releasing the teaser trailer, there were rumours that Air would be getting a VR addition – a first for the UK.
The 21-second teaser indicates a space theme for the addition, using the line “in space you can’t hear yourself scream because there is no Air”. The online spot also promises an “out-of-this-world” experience, which will be officially revealed on 12 January.
Alton Towers would be leading the way for VR coasters worldwide, with Mack telling Attractions Management that it is working with several major IPs for branded VR ride experiences for 2016, which will be revealed in the coming months.
The £12m (US$17.7m, €16.2m) Air rollercoaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002. The ride was the first flying rollercoaster and at the time of opening was one of the most expensive rollercoasters ever made and among the most technologically-advanced.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
It looks as though Air is getting a new virtual reality addition Credit: Alton Towers
With Merlin bosses hoping to rekindle interest in Alton Towers after a poor summer, the UK theme park has revealed a teaser for “Something Exciting!”, rumoured to be the addition of virtual reality to its Air rollercoaster.
Attractions Managementexclusively revealed last month that Mack Rides and VR Coaster are working on at least nine new virtual reality rollercoasters, with the new technology to be announced for a major attraction in January. Prior to Alton Towers releasing the teaser trailer, there were rumours that Air would be getting a VR addition – a first for the UK.
The 21-second teaser indicates a space theme for the addition, using the line “in space you can’t hear yourself scream because there is no Air”. The online spot also promises an “out-of-this-world” experience, which will be officially revealed on 12 January.
Alton Towers would be leading the way for VR coasters worldwide, with Mack telling Attractions Management that it is working with several major IPs for branded VR ride experiences for 2016, which will be revealed in the coming months.
The £12m (US$17.7m, €16.2m) Air rollercoaster, designed by Bolliger & Mabillard (B&M), first opened in March 2002. The ride was the first flying rollercoaster and at the time of opening was one of the most expensive rollercoasters ever made and among the most technologically-advanced.
A rollercoaster crash which seriously injured a number people, including two people who
underwent leg amputations, was the result of human error when an operator manually overrode
the ride safety system, it was revealed today (24 November).
After suggesting that the rollercoaster crash that seriously injured four people in June
could affect profits by up to £50m (US$77.6m, €70m), Alton Towers operator Merlin
Entertainment has confirmed a notable slump after weak trade through the UK’s summer
months.
Alton Towers and Staffordshire University have teamed up to offer a Foundation
Degree in Visitor Attraction and Resort Management at the UK university’s
business school.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a
central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.