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NEWS
WATG invite Zaha Hadid and Foster + Partners to design a cake for London Architecture Week
POSTED 25 Jun 2015 . BY Liz Terry
Piping bags at dawn: The Great Architectural Cake Bake-Off
Piping bags at dawn: The Great Architectural Cake Bake-Off
Architectural competitions are known for their intensity and serious nature, but to celebrate the 25th anniversary of its London office, global design firm WATG has invited entries to a competition of a very different nature.

This Saturday, designers and architects will descend on WATG's London office in Fitzroy Square with piping bags at the ready, to take part in the Great Architectural Cake Bake-Off.

Teams will be given an hour and a half to create and construct distinctive, edible recreations of iconic London buildings. Although they'll be given a range of materials, including sponges, chocolate fingers, icing and strawberry laces, entrants are also encouraged to use their initiative by bringing supplementary ingredients. Anything is allowed, so long as it's edible.

Zaha Hadid Architects and Foster + Partners will be among the participants according to WATG's Muriel Muriden, who will also be donning her apron for the occasion.

The event, which is part of the firm’s participation in the London Festival of Architecture, is scheduled for Saturday, 27th June from 12pm to 2pm. There will also be an open studio from 10am to 4pm.

The prosecco-fuelled Great Architectural Bake-Off will have a winner, chosen by a panel of judges including Maxie Giertz, a cake development expert from Konditor & Cook, Gavin Hutchison, chair of Cities of London and Westminster Society of Architects (CLAWSA), and Jennifer de Vere-Hopkins, an associate from Jestico + Whiles.

About WATG

WATG is celebrating 70 years in 2015. Along with affiliated design studio Wimberly Interiors, WATG one of the the world's most well-known design consultancies, with offices in Irvine, Los Angeles, New York, London, Istanbul, Dubai, Singapore, and Honolulu and has created destinations in 160 countries across six continents.

Services include strategy, planning, architecture, urban design, landscape, and interior design for urban, tourism and resort destinations.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
+ More news   

COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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Jobs    News   Products   Magazine   Subscribe
NEWS
WATG invite Zaha Hadid and Foster + Partners to design a cake for London Architecture Week
POSTED 25 Jun 2015 . BY Liz Terry
Piping bags at dawn: The Great Architectural Cake Bake-Off
Piping bags at dawn: The Great Architectural Cake Bake-Off
Architectural competitions are known for their intensity and serious nature, but to celebrate the 25th anniversary of its London office, global design firm WATG has invited entries to a competition of a very different nature.

This Saturday, designers and architects will descend on WATG's London office in Fitzroy Square with piping bags at the ready, to take part in the Great Architectural Cake Bake-Off.

Teams will be given an hour and a half to create and construct distinctive, edible recreations of iconic London buildings. Although they'll be given a range of materials, including sponges, chocolate fingers, icing and strawberry laces, entrants are also encouraged to use their initiative by bringing supplementary ingredients. Anything is allowed, so long as it's edible.

Zaha Hadid Architects and Foster + Partners will be among the participants according to WATG's Muriel Muriden, who will also be donning her apron for the occasion.

The event, which is part of the firm’s participation in the London Festival of Architecture, is scheduled for Saturday, 27th June from 12pm to 2pm. There will also be an open studio from 10am to 4pm.

The prosecco-fuelled Great Architectural Bake-Off will have a winner, chosen by a panel of judges including Maxie Giertz, a cake development expert from Konditor & Cook, Gavin Hutchison, chair of Cities of London and Westminster Society of Architects (CLAWSA), and Jennifer de Vere-Hopkins, an associate from Jestico + Whiles.

About WATG

WATG is celebrating 70 years in 2015. Along with affiliated design studio Wimberly Interiors, WATG one of the the world's most well-known design consultancies, with offices in Irvine, Los Angeles, New York, London, Istanbul, Dubai, Singapore, and Honolulu and has created destinations in 160 countries across six continents.

Services include strategy, planning, architecture, urban design, landscape, and interior design for urban, tourism and resort destinations.
MORE NEWS
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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