Irene Forte and her sister Lydia, who helped with the spa’s Nourish offering
Irene Forte quite literally grew up in the hotel business – her father is the famous hotelier Sir Rocco Forte, her aunt is renowned hotel interior designer Olga Polizzi and her cousin is hotelier Alex Polizzi who also presents UK TV series The Hotel Inspector.
Now, aged 27, Forte has developed the group’s first brand-wide spa concept, Rocco Forte Spas, which has just rolled out across its 10 luxury properties in Europe.
“We had very nice individual spas, but we had no overall unified concept,” says Forte. “And there was no health and fitness aspect. I saw a real gap there.”
She set out to create a concept that would work for existing spas – which include its flagship 4,000sqm spa in Sicily, Brown’s Hotel in London or the Hotel Astoria in St Petersburg. While each spa will incorporate local flavours through decor and nutrition – a crucial part of the concept – the rituals and branded skincare will remain consistent throughout.
The Rocco Forte spa concept combines spa treatments (Rocco Forte Rituals) with food (Rocco Forte Nourish) and in-house beauty products (Forte Organics) as well as Rocco Forte Fitness.
“I really like having a simple and clear concept,” says Forte. “We have four notions, which are easily understandable for guests. We can also continue build upon them.”
While Forte headed up the development of the spa concept, she also benefitted from the insight of her aunt, sister and father – with each family member playing to his or her strengths and interests.
Forte worked with her sister Lydia – just two years older than herself, and the bar and restaurant development manager for Rocco Forte – to create Rocco Forte Nourish. This involves using area chefs and nutritionists for local cuisine, as well as changing the minibar selections and offering a healthy corner at breakfast, with choices like sugar-free almond or soya milk and granola.
“It was the first project we worked on together,” says Forte. “It was quite good to do something together and I think our Nourish element really stands out.”
An opportunity to reimagine one of the UK’s most recognisable towers has been formally
opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its
next phase. [more...]
Irene Forte and her sister Lydia, who helped with the spa’s Nourish offering
Irene Forte quite literally grew up in the hotel business – her father is the famous hotelier Sir Rocco Forte, her aunt is renowned hotel interior designer Olga Polizzi and her cousin is hotelier Alex Polizzi who also presents UK TV series The Hotel Inspector.
Now, aged 27, Forte has developed the group’s first brand-wide spa concept, Rocco Forte Spas, which has just rolled out across its 10 luxury properties in Europe.
“We had very nice individual spas, but we had no overall unified concept,” says Forte. “And there was no health and fitness aspect. I saw a real gap there.”
She set out to create a concept that would work for existing spas – which include its flagship 4,000sqm spa in Sicily, Brown’s Hotel in London or the Hotel Astoria in St Petersburg. While each spa will incorporate local flavours through decor and nutrition – a crucial part of the concept – the rituals and branded skincare will remain consistent throughout.
The Rocco Forte spa concept combines spa treatments (Rocco Forte Rituals) with food (Rocco Forte Nourish) and in-house beauty products (Forte Organics) as well as Rocco Forte Fitness.
“I really like having a simple and clear concept,” says Forte. “We have four notions, which are easily understandable for guests. We can also continue build upon them.”
While Forte headed up the development of the spa concept, she also benefitted from the insight of her aunt, sister and father – with each family member playing to his or her strengths and interests.
Forte worked with her sister Lydia – just two years older than herself, and the bar and restaurant development manager for Rocco Forte – to create Rocco Forte Nourish. This involves using area chefs and nutritionists for local cuisine, as well as changing the minibar selections and offering a healthy corner at breakfast, with choices like sugar-free almond or soya milk and granola.
“It was the first project we worked on together,” says Forte. “It was quite good to do something together and I think our Nourish element really stands out.”
The Toverland theme park in the Netherlands has announced a €98m expansion programme
that will add a resort, new attractions and staff facilities as it pursues plans to become a multi-
day destination.
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package
that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii
is preparing to open near the world-famous archaeological site in southern Italy.
Experience design company, BRC Imagination Arts, has completed a transition that sees founder
Bob Rogers pass ownership of the business to four long-serving senior executives, while
remaining actively involved with the company.
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th
anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s
longstanding “Hollywood in Germany” positioning.
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions
that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once
complete, according to prof David Russell, CEO of Therme UK.
Efteling has opened Hooghmoed, a new family drop tower designed to broaden the appeal of its
recently launched Sirene Island themed area and introduce younger visitors to thrill attractions.
A proposed Puy du Fou development near Bicester and Universal Destinations and Experiences’
planned resort in Bedford are emerging as part of a wider transformation of the Oxford–
Cambridge Growth Corridor into a major centre for UK leisure and tourism inv
Shedd Aquarium has opened the Immersion Theater developed in partnership with SimEx-
Iwerks, as part of a wider strategy to enhance the guest experience and create additional
revenue opportunities.
The UK government has announced a temporary reduction in VAT on visitor attractions and
children’s meals as part of a summer cost-of-living support package designed to stimulate the
visitor economy and encourage family days out.
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