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NEWS
'Wiggins effect' could prove boost to British tourism in 2014
POSTED 11 Nov 2013 . BY Chris Dodd
The tour begins at the Grand Départ in Leeds on 5 July Credit: Shutterstock.com/YoannMorin
VisitEngland has announced its tourism highlights for 2014, while also anticipating that British tourism could receive a boost from a so-called ‘Wiggins effect’ created by the success of British cycling and the hosting of the start of the Tour de France in Yorkshire next year.

The tour begins at the Grand Départ in Leeds on 5 July, with the first three stages of the race taking place along British roads. The race will make its way through scenic British countryside, as well as passing several landmarks along the route.

The first stage will see riders pass through the Yorkshire area, before heading to Harrogate and finishing at York.

Once in York, stage two will provide views of the Bronte family’s village of Haworth, before passing through Holmfirth, the area in which BBC sitcom Last Of The Summer Wine was filmed. The end of the stage will see riders arrive in the UK's former steel capital of Sheffield.

The final stage features a route from historic Cambridge through to London, with the race passing through Epping Forest and the 2012 Olympic Park, while central London’s iconic Mall will form the finishing point in England.

Some of the regions along the cycling route have already begun prepartions to make the most of the expected tourism boom by establishing events related to the Tour. One such event is the Grand Départ Festival in Yorkshire, which is running from 27 March - 6 July 2014, to showcase local art, heritage and creative ideas from the region.

In its Travel Trends release, VisitEngland states that the cycling market is growing 10-15 per cent per annum and will be worth over £3bn by 2015. It also claims that its own research has found that 3.8 million people are keen to go cycling while on holiday.

More information from VisitEngland is available here.
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NEWS
'Wiggins effect' could prove boost to British tourism in 2014
POSTED 11 Nov 2013 . BY Chris Dodd
The tour begins at the Grand Départ in Leeds on 5 July Credit: Shutterstock.com/YoannMorin
VisitEngland has announced its tourism highlights for 2014, while also anticipating that British tourism could receive a boost from a so-called ‘Wiggins effect’ created by the success of British cycling and the hosting of the start of the Tour de France in Yorkshire next year.

The tour begins at the Grand Départ in Leeds on 5 July, with the first three stages of the race taking place along British roads. The race will make its way through scenic British countryside, as well as passing several landmarks along the route.

The first stage will see riders pass through the Yorkshire area, before heading to Harrogate and finishing at York.

Once in York, stage two will provide views of the Bronte family’s village of Haworth, before passing through Holmfirth, the area in which BBC sitcom Last Of The Summer Wine was filmed. The end of the stage will see riders arrive in the UK's former steel capital of Sheffield.

The final stage features a route from historic Cambridge through to London, with the race passing through Epping Forest and the 2012 Olympic Park, while central London’s iconic Mall will form the finishing point in England.

Some of the regions along the cycling route have already begun prepartions to make the most of the expected tourism boom by establishing events related to the Tour. One such event is the Grand Départ Festival in Yorkshire, which is running from 27 March - 6 July 2014, to showcase local art, heritage and creative ideas from the region.

In its Travel Trends release, VisitEngland states that the cycling market is growing 10-15 per cent per annum and will be worth over £3bn by 2015. It also claims that its own research has found that 3.8 million people are keen to go cycling while on holiday.

More information from VisitEngland is available here.
MORE NEWS
Warner Bros Discovery collaborates on upcoming Pompeii attraction
A new immersive attraction designed to transport visitors into the final hours of ancient Pompeii is preparing to open near the world-famous archaeological site in southern Italy.
Bob Rogers hands BRC to long-serving leadership team
Experience design company, BRC Imagination Arts, has completed a transition that sees founder Bob Rogers pass ownership of the business to four long-serving senior executives, while remaining actively involved with the company.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Movie Park Germany reveals new Paramount attraction as part of its 30th anniversary celebrations
Movie Park Germany has opened a new Paramount Pictures-themed attraction as part of its 30th anniversary celebrations, using immersive storytelling and adaptive reuse to reinforce the park’s longstanding “Hollywood in Germany” positioning.
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Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Iconic Liverpool attraction opens door to new operators
An opportunity to reimagine one of the UK’s most recognisable towers has been formally opened by Rivington Hark, as St Johns Beacon invites operators and partners to shape its next phase. [more...]
CATALOGUE GALLERY
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