Drusillas Park in Sussex, UK, has announced the opening of Hello Kitty Secret Garden – the first permanent Hello Kitty attraction to be built in the UK.

The deal, which is worth around £1m will open in Spring 2014 and will feature three rides including a Hello Kitty car ride, a tea cup ride and a ‘reach for the sky’ hopper ride.

A Hello Kitty bedroom and beauty parlour and regular meet and greet events over holiday periods will also be included in the project.

“Drusillas has always been a mix of animals and leisure attractions and we think Hello Kitty and Drusillas are a perfect match,” said managing director Laurence Smith. “We will be working very hard to ensure that this new area blends in with the rest of the park.

Attractions Management magazine mystery shopped Hello Kitty World in Malaysia in the current edition: click here to read the feature