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NEWS
All change at LEGOLAND
POSTED 01 Dec 2004 . BY
The LEGO company – which owns the four LEGOLAND theme parks – has announced that it is unlikely to break even in 2004 and will consequently be transferring the LEGOLAND parks either partly or wholly to new owners and a separate company, so it can focus on its core play materials business.

Following the initiation of a cost reduction programme at the beginning of 2004, the company has reduced costs by approximately DKK1.2bn (£112m, 162m euros, $215m). The workforce has been reduced by nearly a thousand employees.

As part of the cost-cutting agenda, the LEGOLAND parks – in the UK, USA, Denmark and Germany – will either be wholly or partly transferred to new ownership. Although the outcome is uncertain at present as to whether external investment could be sought, LEGO has confirmed that it intends to maintain a controlling interest in the parks whatever happens.

CEO and owner of the LEGO company, Kjeld Kirk Kristiansen will also be stepping down to become deputy chair.

He will be succeeded by Jørgen Vig Knudstorp, who was previously the senior vice president of corporate affairs and has been appointed with immediate effect.

Kristiansen said: “Since January, my task has been to set a new direction for the company and create a plan for the recreation of a profitable LEGO company.

“The direction is clear and the action plan is already creating results. Therefore, this is the right time for the future corporate management to take over. Their task is to create a profit in 2005 and a result for 2006 which will provide a satisfactory return.” Details: www.lego.com

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LATEST JOBS
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COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
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Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

27-29 Sep 2022

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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
All change at LEGOLAND
POSTED 01 Dec 2004 . BY
The LEGO company – which owns the four LEGOLAND theme parks – has announced that it is unlikely to break even in 2004 and will consequently be transferring the LEGOLAND parks either partly or wholly to new owners and a separate company, so it can focus on its core play materials business.

Following the initiation of a cost reduction programme at the beginning of 2004, the company has reduced costs by approximately DKK1.2bn (£112m, 162m euros, $215m). The workforce has been reduced by nearly a thousand employees.

As part of the cost-cutting agenda, the LEGOLAND parks – in the UK, USA, Denmark and Germany – will either be wholly or partly transferred to new ownership. Although the outcome is uncertain at present as to whether external investment could be sought, LEGO has confirmed that it intends to maintain a controlling interest in the parks whatever happens.

CEO and owner of the LEGO company, Kjeld Kirk Kristiansen will also be stepping down to become deputy chair.

He will be succeeded by Jørgen Vig Knudstorp, who was previously the senior vice president of corporate affairs and has been appointed with immediate effect.

Kristiansen said: “Since January, my task has been to set a new direction for the company and create a plan for the recreation of a profitable LEGO company.

“The direction is clear and the action plan is already creating results. Therefore, this is the right time for the future corporate management to take over. Their task is to create a profit in 2005 and a result for 2006 which will provide a satisfactory return.” Details: www.lego.com

MORE NEWS
Queen Elizabeth II to be commemorated by Thames' Illuminated River
Illuminated River, described as the world’s longest public artwork, will be lit in commemoration of the passing of Her Majesty The Queen, Elizabeth II.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
Tangled attraction among new additions revealed for Disneyland Paris Resort
A Tangled-themed family ride is among a range of new attractions revealed for the Walt Disney Studios Park at Disneyland Paris Resort, France.
Merlin takes over operations at UK's largest indoor waterpark
Merlin Entertainments has secured a contract to operate Blackpool Sandcastle, the UK's largest indoor waterpark.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
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LEISURE MEDIA PRODUCT SEARCH
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PRINT SUBSCRIPTIONS
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