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NEWS
First ever IAAPA North America Trade Summit to focus on VR and 'authentic reality'
POSTED 01 Mar 2023 . BY Tom Walker
The first ever IAAPA North America Trade Summit will be held in San Diego Credit: IAAPA
IAAPA will host its first-ever North America Trade Summit this month
Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature seminars and an exhibition
The keynote will be given by George Walker, CEO of The League of Extraordinary Dining
Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality"
Attendees to IAAPA’s first-ever North America Trade Summit will hear about how the visitor attractions industry has evolved from a service economy into an experience economy.

Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature a keynote speech from George Walker, CEO of The League of Extraordinary Dining. The League of Extraordinary Dining – a new company that merges themed design with experiential dining.

Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality" – and how technology enhances the guest experience, rather than drives it.

Other speakers include Erika Kohler, interim executive director, San Diego Zoo; Jim Lake, president, SeaWorld San Diego; and Troy Sacco, SVP of Sales & Marketing, Five Star Parks & Attractions.

As well as a programme of seminars, the Trade Summit features networking opportunities and an exhibition for industry suppliers.

“The first-ever IAAPA North America Trade Summit is sure to inspire all who attend,” said Michael Shelton, vice president and executive director, IAAPA North America.

“It is a rare opportunity to learn from industry leaders, connect with attraction suppliers and visit top attractions in the San Diego area for a behind the scenes look at how other members are adapting to our ever-changing landscape.”
RELATED STORIES
  TEA announces 2022 Thea Award winners, with Disney, Futuroscope, Kevin Murphy and Roland Mack among those honoured


The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards.
  FEATURE: Show review: IAAPA Expo Europe


The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
  Jakob Wahl appointed IAAPA's chief operating officer


Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
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Jobs    News   Products   Magazine   Subscribe
NEWS
First ever IAAPA North America Trade Summit to focus on VR and 'authentic reality'
POSTED 01 Mar 2023 . BY Tom Walker
The first ever IAAPA North America Trade Summit will be held in San Diego Credit: IAAPA
IAAPA will host its first-ever North America Trade Summit this month
Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature seminars and an exhibition
The keynote will be given by George Walker, CEO of The League of Extraordinary Dining
Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality"
Attendees to IAAPA’s first-ever North America Trade Summit will hear about how the visitor attractions industry has evolved from a service economy into an experience economy.

Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature a keynote speech from George Walker, CEO of The League of Extraordinary Dining. The League of Extraordinary Dining – a new company that merges themed design with experiential dining.

Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality" – and how technology enhances the guest experience, rather than drives it.

Other speakers include Erika Kohler, interim executive director, San Diego Zoo; Jim Lake, president, SeaWorld San Diego; and Troy Sacco, SVP of Sales & Marketing, Five Star Parks & Attractions.

As well as a programme of seminars, the Trade Summit features networking opportunities and an exhibition for industry suppliers.

“The first-ever IAAPA North America Trade Summit is sure to inspire all who attend,” said Michael Shelton, vice president and executive director, IAAPA North America.

“It is a rare opportunity to learn from industry leaders, connect with attraction suppliers and visit top attractions in the San Diego area for a behind the scenes look at how other members are adapting to our ever-changing landscape.”
RELATED STORIES
TEA announces 2022 Thea Award winners, with Disney, Futuroscope, Kevin Murphy and Roland Mack among those honoured


The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards.
FEATURE: Show review: IAAPA Expo Europe


The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
Jakob Wahl appointed IAAPA's chief operating officer


Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
MORE NEWS
“We finally have a space worthy of our collection”: V&A launches huge new Photography Centre
Coronation Street experience gets investment ahead of reopening
The popular Coronation Street Tour in Manchester, UK, has been expanded into a brand new visitor attraction that will open to the public next month.
NWTO: Mountain tourism now accounts for up to 16 per cent of international tourist arrivals
Mountain tourism represents between nine and 16 per cent of all international tourist arrivals worldwide as people head for sport, health and wellbeing travel.
Vikings gather for TEA’s SATE Europe conference at Europa-Park
Therme Group planning flagship US facility in Washington DC
Global wellbeing organisation Therme Group US and Washington DC Mayor Muriel Bowser have signed a deal to work together toward identifying a site for a new Therme facility.
RWS reveals new name, creates a 'powerhouse team' with JRA, Ted and ARC
RWS Entertainment Group, based in New York City, has relaunched as RWS Global to create one 'powerhouse team'.
+ More news   
 
COMPANY PROFILES
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
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