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NEWS
First ever IAAPA North America Trade Summit to focus on VR and 'authentic reality'
POSTED 01 Mar 2023 . BY Tom Walker
The first ever IAAPA North America Trade Summit will be held in San Diego Credit: IAAPA
IAAPA will host its first-ever North America Trade Summit this month
Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature seminars and an exhibition
The keynote will be given by George Walker, CEO of The League of Extraordinary Dining
Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality"
Attendees to IAAPA’s first-ever North America Trade Summit will hear about how the visitor attractions industry has evolved from a service economy into an experience economy.

Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature a keynote speech from George Walker, CEO of The League of Extraordinary Dining. The League of Extraordinary Dining – a new company that merges themed design with experiential dining.

Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality" – and how technology enhances the guest experience, rather than drives it.

Other speakers include Erika Kohler, interim executive director, San Diego Zoo; Jim Lake, president, SeaWorld San Diego; and Troy Sacco, SVP of Sales & Marketing, Five Star Parks & Attractions.

As well as a programme of seminars, the Trade Summit features networking opportunities and an exhibition for industry suppliers.

“The first-ever IAAPA North America Trade Summit is sure to inspire all who attend,” said Michael Shelton, vice president and executive director, IAAPA North America.

“It is a rare opportunity to learn from industry leaders, connect with attraction suppliers and visit top attractions in the San Diego area for a behind the scenes look at how other members are adapting to our ever-changing landscape.”
RELATED STORIES
  TEA announces 2022 Thea Award winners, with Disney, Futuroscope, Kevin Murphy and Roland Mack among those honoured


The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards.
  FEATURE: Show review: IAAPA Expo Europe


The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
  Jakob Wahl appointed IAAPA's chief operating officer


Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
MORE NEWS
Number of visits to UK attractions are bouncing back says ALVA
Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.
Elev8Fun to expand FEC portfolio - will feature Triotech rides
A new family entertainment centre will open in Tampa, Florida, US, this month (March 2023).
Opening date of US$1bn George Lucas museum set for 2025
A US$1bn museum funded by legendary director, George Lucas, will look to become the world's first to focus exclusively on storytelling through images.
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Jobs    News   Products   Magazine
NEWS
First ever IAAPA North America Trade Summit to focus on VR and 'authentic reality'
POSTED 01 Mar 2023 . BY Tom Walker
The first ever IAAPA North America Trade Summit will be held in San Diego Credit: IAAPA
IAAPA will host its first-ever North America Trade Summit this month
Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature seminars and an exhibition
The keynote will be given by George Walker, CEO of The League of Extraordinary Dining
Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality"
Attendees to IAAPA’s first-ever North America Trade Summit will hear about how the visitor attractions industry has evolved from a service economy into an experience economy.

Taking place in San Diego, California, from 20 to 23 March, the four-day event will feature a keynote speech from George Walker, CEO of The League of Extraordinary Dining. The League of Extraordinary Dining – a new company that merges themed design with experiential dining.

Walker will outline how the popularity of virtual reality is shifting into a desire for what he calls "authentic reality" – and how technology enhances the guest experience, rather than drives it.

Other speakers include Erika Kohler, interim executive director, San Diego Zoo; Jim Lake, president, SeaWorld San Diego; and Troy Sacco, SVP of Sales & Marketing, Five Star Parks & Attractions.

As well as a programme of seminars, the Trade Summit features networking opportunities and an exhibition for industry suppliers.

“The first-ever IAAPA North America Trade Summit is sure to inspire all who attend,” said Michael Shelton, vice president and executive director, IAAPA North America.

“It is a rare opportunity to learn from industry leaders, connect with attraction suppliers and visit top attractions in the San Diego area for a behind the scenes look at how other members are adapting to our ever-changing landscape.”
RELATED STORIES
TEA announces 2022 Thea Award winners, with Disney, Futuroscope, Kevin Murphy and Roland Mack among those honoured


The Star Wars Galactic Starcruiser experience at Walt Disney World, Orlando, is among the winners of this year's Thea Awards.
FEATURE: Show review: IAAPA Expo Europe


The industry came together in London to meet, celebrate and plan. We round up some of the show’s highlights
Jakob Wahl appointed IAAPA's chief operating officer


Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
MORE NEWS
Number of visits to UK attractions are bouncing back says ALVA
Visitor numbers at the UK’s leading attractions have bounced strongly, getting to 78 per cent of pre-pandemic numbers.
World's first Play-Doh attractions to be built in Saudi Arabia by Thinkwell and Seven
Saudi Entertainment Ventures (Seven) has revealed plans to develop and operate the world’s first Play-Doh attractions in Saudi Arabia.
Elev8Fun to expand FEC portfolio - will feature Triotech rides
A new family entertainment centre will open in Tampa, Florida, US, this month (March 2023).
Opening date of US$1bn George Lucas museum set for 2025
A US$1bn museum funded by legendary director, George Lucas, will look to become the world's first to focus exclusively on storytelling through images.
Florida governor strips Disney of special tax district status
The row between Florida's Republican governor, Ron DeSantis, and The Walt Disney Company has escalated, leading to Orlando's Walt Disney World losing its special tax district status.
From opera to raves, Manchester's £186m Factory International cultural centre is aiming to transform the UK's arts and music scene
A £186m cultural centre, set to transform the arts and music scene globally, is set to open its doors later this year.
+ More news   
 
COMPANY PROFILES
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Testimonial Richard Needham - SimEx-Iwerks Entertainment – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

10-12 May 2023

Asia Pool & Spa Expo

China Import & Export Fair Complex, China
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

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