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NEWS
Merlin plans to make London Eye a permanent fixture
POSTED 21 Dec 2022 . BY Tom Walker
The Eye's planning permission includes a condition that requires the local planning authority to decide whether the attraction can be retained beyond 2028 Credit: Merlin Entertainments
Merlin wants to secure a permanent future for the iconic London Eye
The 135m-tall observation wheel opened to passengers in 2000
A clause requires the local planning authority to decide whether the attraction can be retained beyond 2028
Merlin is seeking to discharge the planning condition to enable the Eye to be kept in place permanently
Merlin Entertainments has confirmed it is taking steps to secure a permanent future for the iconic London Eye.

Created as part of the millennium celebrations more than 20 years ago, the 135m-tall observation wheel opened to passengers in 2000 and has since become one of the UK's most popular paid-for visitor attractions.

Its planning permission, however, includes a condition which requires the local planning authority to decide whether the attraction can be retained beyond 2028.

Merlin, which operates the attraction, is now seeking to discharge the planning condition to enable the Eye to be kept in place permanently.

According to Mike Vallis, Merlin’s divisional director for midway attractions, the company is aiming to remove the clause through a forthcoming application to Lambeth Council, the local planning authority.

"The London Eye is a UK success story with a global reach," Vallis said.

"When it first opened at the turn of the century, no-one could have envisaged it would become synonymous with all that is great about our capital city.

"As the capital’s most visited paid for attraction, it continues to be enjoyed by millions of guests every year, it is now time for us to secure its long-term future through this application to Lambeth Council.

“Over the summer, we have seen a significant (post-pandemic) return of international visitors, set to rise further over the coming years.

"The London Eye remains one of the top “go to” destinations for those visiting the UK, as these holidaymakers come to enjoy the pods’ unrivalled views of the capital."

Merlin is currently engaged in pre-application discussions with Lambeth Council and will be submitting a discharge of condition application in spring 2023.

The Council will then assess the continued acceptability of the London Eye in this location.
RELATED STORIES
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  Coca-Cola to stamp brand on London Eye in new sponsorship deal


Merlin Entertainments has announced a new commercial partnership with Coca- Cola, which will see the beverage giant become the new sponsor of the London Eye from January 2015.
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NEWS
Merlin plans to make London Eye a permanent fixture
POSTED 21 Dec 2022 . BY Tom Walker
The Eye's planning permission includes a condition that requires the local planning authority to decide whether the attraction can be retained beyond 2028 Credit: Merlin Entertainments
Merlin wants to secure a permanent future for the iconic London Eye
The 135m-tall observation wheel opened to passengers in 2000
A clause requires the local planning authority to decide whether the attraction can be retained beyond 2028
Merlin is seeking to discharge the planning condition to enable the Eye to be kept in place permanently
Merlin Entertainments has confirmed it is taking steps to secure a permanent future for the iconic London Eye.

Created as part of the millennium celebrations more than 20 years ago, the 135m-tall observation wheel opened to passengers in 2000 and has since become one of the UK's most popular paid-for visitor attractions.

Its planning permission, however, includes a condition which requires the local planning authority to decide whether the attraction can be retained beyond 2028.

Merlin, which operates the attraction, is now seeking to discharge the planning condition to enable the Eye to be kept in place permanently.

According to Mike Vallis, Merlin’s divisional director for midway attractions, the company is aiming to remove the clause through a forthcoming application to Lambeth Council, the local planning authority.

"The London Eye is a UK success story with a global reach," Vallis said.

"When it first opened at the turn of the century, no-one could have envisaged it would become synonymous with all that is great about our capital city.

"As the capital’s most visited paid for attraction, it continues to be enjoyed by millions of guests every year, it is now time for us to secure its long-term future through this application to Lambeth Council.

“Over the summer, we have seen a significant (post-pandemic) return of international visitors, set to rise further over the coming years.

"The London Eye remains one of the top “go to” destinations for those visiting the UK, as these holidaymakers come to enjoy the pods’ unrivalled views of the capital."

Merlin is currently engaged in pre-application discussions with Lambeth Council and will be submitting a discharge of condition application in spring 2023.

The Council will then assess the continued acceptability of the London Eye in this location.
RELATED STORIES
Merlin promotes Fiona Eastwood to chief operating officer


Merlin Entertainments has named Fiona Eastwood as chief operating officer for its midway attractions and resort theme parks divisions.
Scott O’Neil takes the reins from Nick Varney at Merlin Entertainment


Merlin Entertainments, the UK-based global attractions operator which is second only to Disney in size, has chosen its new CEO, following the retirement of its founder, Nick Varney.
Coca-Cola to stamp brand on London Eye in new sponsorship deal


Merlin Entertainments has announced a new commercial partnership with Coca- Cola, which will see the beverage giant become the new sponsor of the London Eye from January 2015.
MORE NEWS
Excurio and The Muséum National d'Histoire Naturelle create evolutionary VR experience
Virtual reality creators Excurio has teamed up with experts from The Muséum National d'Histoire Naturelle to create Life Chronicles London, a free-roaming VR experience.
The Park Playground opens first immersive VR franchise in Porto
The Park Playground, has opened its first Immersive VR franchise in Porto, Portugal.
Bridgerton Season three – most Instagrammed locations
Following the release of season three Of Bridgerton, a study reveals its ten most Instagrammable filming locations.
Getty Museum refuses to surrender prized Greek bronze to Italy
The European Court of Human Rights has recognised Italy’s claim to a prized Greek antiquity.
Merlin unveils record-breaking Hyperia coaster at Thorpe Park
Merlin Entertainments has launched its new Hyperia rollercoaster at Thorpe Park to celebrate its 45th year.
Second Chaos Karts launches in Dubai
Live action video game experience Chaos Karts has launched in a 15,000sq ft arena in Al Quoz, Dubai.
+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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