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NEWS
FlowRider rebrands to reflect 'past and future'
POSTED 11 Jul 2022 . BY Tom Walker
The new brand identity has been designed to reflect the company's passion and forward-looking innovation Credit: FlowRider
FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991
The new brand identity has been designed to reflect the "passion and forward-looking innovation"
FlowRider is based on technology which pumps a thin sheet of water over a tensioned ride surface to create a "nonstop wave"
The first FlowRider opened in 1991 at Schlitterbahn in New Braunfels, Texas, US
FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991.

The first FlowRider opened in 1991 at Schlitterbahn in New Braunfels, Texas, US.

Since its launch, the company has expanded at a steady pace and there are now more than 250 FlowRider sites across the globe.

The new brand identity, revealed this month (July 2022), has been designed to reflect the "passion and forward-looking innovation".

FlowRider is based on technology which pumps a thin sheet of water over a tensioned ride surface, creating a nonstop wave and an entirely new sport called "flowboarding".

In 2009, the company became part of waterpark ride giant WhiteWater, a move which helped FlowRider increase its global presence and secure its spot as the leader in the stationary wave industry.

Marshall Myrman, president of FlowRider, said: “We’re really excited to have a brand identity that is so representative of our product.

“This new branding really nails the curvature of our original FlowRider product, while also being reminiscent of a river wave, which is what our newest product, FlowSurf, is based on. It perfectly ties together our past and our future.”
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NEWS
FlowRider rebrands to reflect 'past and future'
POSTED 11 Jul 2022 . BY Tom Walker
The new brand identity has been designed to reflect the company's passion and forward-looking innovation Credit: FlowRider
FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991
The new brand identity has been designed to reflect the "passion and forward-looking innovation"
FlowRider is based on technology which pumps a thin sheet of water over a tensioned ride surface to create a "nonstop wave"
The first FlowRider opened in 1991 at Schlitterbahn in New Braunfels, Texas, US
FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991.

The first FlowRider opened in 1991 at Schlitterbahn in New Braunfels, Texas, US.

Since its launch, the company has expanded at a steady pace and there are now more than 250 FlowRider sites across the globe.

The new brand identity, revealed this month (July 2022), has been designed to reflect the "passion and forward-looking innovation".

FlowRider is based on technology which pumps a thin sheet of water over a tensioned ride surface, creating a nonstop wave and an entirely new sport called "flowboarding".

In 2009, the company became part of waterpark ride giant WhiteWater, a move which helped FlowRider increase its global presence and secure its spot as the leader in the stationary wave industry.

Marshall Myrman, president of FlowRider, said: “We’re really excited to have a brand identity that is so representative of our product.

“This new branding really nails the curvature of our original FlowRider product, while also being reminiscent of a river wave, which is what our newest product, FlowSurf, is based on. It perfectly ties together our past and our future.”
RELATED STORIES
US$55m waterpark coming to Cambodian capital by end of 2019


One of the most significant waterpark projects in Southeast Asia is currently under development in Phnom Penh, Cambodia, with the US$55m (€48.3m, £43.2m) Angkor Water Park set to open its doors by the end of the year.
Outdoor waterpark completes Soundwaves expansion at Gaylord Opryland


Having opened the indoor part of its new Soundwaves Water Experience in December 2018, Gaylord Opryland Resort in Nashville, Tennessee, has now opened phase two of the waterpark – the outdoor part of its offering.
FEATURE: Promotional feature: Whitewater


WhiteWater is branching out of the waterpark business as it introduces two new attractions products and its brand new Vantage guest engagement and management software
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Horniman Museum to return 72 looted artefacts to Nigeria
Decommissioned oil rig transformed into See Monster art installation
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation in Weston-super-Mare, UK.
Jake McCoy joins Ted leadership team as director of operations
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Fabland Valley Resort launces new walkthrough attraction designed by Triotech
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COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
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Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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