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NEWS
FlowRider rebrands to reflect 'past and future'
POSTED 11 Jul 2022 . BY Tom Walker
The new brand identity has been designed to reflect the company's passion and forward-looking innovation Credit: FlowRider
FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991
The new brand identity has been designed to reflect the "passion and forward-looking innovation"
FlowRider is based on technology which pumps a thin sheet of water over a tensioned ride surface to create a "nonstop wave"
The first FlowRider opened in 1991 at Schlitterbahn in New Braunfels, Texas, US
FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991.

The first FlowRider opened in 1991 at Schlitterbahn in New Braunfels, Texas, US.

Since its launch, the company has expanded at a steady pace and there are now more than 250 FlowRider sites across the globe.

The new brand identity, revealed this month (July 2022), has been designed to reflect the "passion and forward-looking innovation".

FlowRider is based on technology which pumps a thin sheet of water over a tensioned ride surface, creating a nonstop wave and an entirely new sport called "flowboarding".

In 2009, the company became part of waterpark ride giant WhiteWater, a move which helped FlowRider increase its global presence and secure its spot as the leader in the stationary wave industry.

Marshall Myrman, president of FlowRider, said: “We’re really excited to have a brand identity that is so representative of our product.

“This new branding really nails the curvature of our original FlowRider product, while also being reminiscent of a river wave, which is what our newest product, FlowSurf, is based on. It perfectly ties together our past and our future.”
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One of the most significant waterpark projects in Southeast Asia is currently under development in Phnom Penh, Cambodia, with the US$55m (€48.3m, £43.2m) Angkor Water Park set to open its doors by the end of the year.
  Outdoor waterpark completes Soundwaves expansion at Gaylord Opryland


Having opened the indoor part of its new Soundwaves Water Experience in December 2018, Gaylord Opryland Resort in Nashville, Tennessee, has now opened phase two of the waterpark – the outdoor part of its offering.
  FEATURE: Promotional feature: Whitewater


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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
FlowRider rebrands to reflect 'past and future'
POSTED 11 Jul 2022 . BY Tom Walker
The new brand identity has been designed to reflect the company's passion and forward-looking innovation Credit: FlowRider
FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991
The new brand identity has been designed to reflect the "passion and forward-looking innovation"
FlowRider is based on technology which pumps a thin sheet of water over a tensioned ride surface to create a "nonstop wave"
The first FlowRider opened in 1991 at Schlitterbahn in New Braunfels, Texas, US
FlowRider, the stationary wave machine pioneer, has undergone a rebrand for the first time since its launch in 1991.

The first FlowRider opened in 1991 at Schlitterbahn in New Braunfels, Texas, US.

Since its launch, the company has expanded at a steady pace and there are now more than 250 FlowRider sites across the globe.

The new brand identity, revealed this month (July 2022), has been designed to reflect the "passion and forward-looking innovation".

FlowRider is based on technology which pumps a thin sheet of water over a tensioned ride surface, creating a nonstop wave and an entirely new sport called "flowboarding".

In 2009, the company became part of waterpark ride giant WhiteWater, a move which helped FlowRider increase its global presence and secure its spot as the leader in the stationary wave industry.

Marshall Myrman, president of FlowRider, said: “We’re really excited to have a brand identity that is so representative of our product.

“This new branding really nails the curvature of our original FlowRider product, while also being reminiscent of a river wave, which is what our newest product, FlowSurf, is based on. It perfectly ties together our past and our future.”
RELATED STORIES
US$55m waterpark coming to Cambodian capital by end of 2019


One of the most significant waterpark projects in Southeast Asia is currently under development in Phnom Penh, Cambodia, with the US$55m (€48.3m, £43.2m) Angkor Water Park set to open its doors by the end of the year.
Outdoor waterpark completes Soundwaves expansion at Gaylord Opryland


Having opened the indoor part of its new Soundwaves Water Experience in December 2018, Gaylord Opryland Resort in Nashville, Tennessee, has now opened phase two of the waterpark – the outdoor part of its offering.
FEATURE: Promotional feature: Whitewater


WhiteWater is branching out of the waterpark business as it introduces two new attractions products and its brand new Vantage guest engagement and management software
MORE NEWS
Queen Elizabeth II to be commemorated by Thames' Illuminated River
Illuminated River, described as the world’s longest public artwork, will be lit in commemoration of the passing of Her Majesty The Queen, Elizabeth II.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
Tangled attraction among new additions revealed for Disneyland Paris Resort
A Tangled-themed family ride is among a range of new attractions revealed for the Walt Disney Studios Park at Disneyland Paris Resort, France.
Merlin takes over operations at UK's largest indoor waterpark
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+ More news   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Testimonial: Leolandia – Red Raion
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS