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Jorvik's digital strategy described as 'leading light' after gaining international audience
POSTED 20 Jun 2022 . BY Tom Walker
Jorvik created a number of digital alternatives to physical visits Credit: Jorvik Group
The Jorvik Group has been named a ‘leading light’ for its digital strategy
The strategy helped it gain an international audience of more than 3 million people during the pandemic
The initiatives created a number of digital alternatives to physical visits
These ranged from the expansion of its Virtual Vikings education offer, to the creation of a fully digital festival, That Jorvik Viking Thing
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.

As part of its strategy to keep Vikings in the front of the public’s mind during the COVID-19 lockdowns, the York, UK-based visitor attraction created a number of digital alternatives to physical visits.

These ranged from the expansion of its Virtual Vikings education offer to the creation of a fully digital festival, called That Jorvik Viking Thing.

Other key initiatives that helped The Jorvik Group’s digital transformation included the construction of dedicated studio areas, from which up to three online school workshops could take place at any time, and the use of the latest digital technology to bring Jorvik’s unique immersive experience to life.

At the heart of the digital offering was a drive to ensure that the educational remit of York Archaeological Trust – which owns and operates Jorvik and three other attractions in the city – was fulfilled even though the attractions remained closed.

As a result, Jorvik has been named as one of the leading lights in a new report from Digital Enterprise, an organisation involved in helping small and medium-sized businesses across the Leeds City Region to improve performance through digital technology.

“We had been exploring our use of digital technologies before 2020, but when the pandemic hit, we recognised that we had an opportunity to innovate and hugely develop our skills and resources, and the results were phenomenal," said ​​Jorvik's director of attractions, Sarah Maltby.

"Rather than simply catering for our existing audiences of nearly 500,000 visitors per year, we were reaching an international audience of 3.2 million and taking the story of York’s Viking heritage to every corner of the globe.

“We worked with a local company, Vidaveo, to push the boundaries of technology.

"While we were not able to offer our online viewers ‘smellyvision’, we used 360 degree filming technology to record the tour in one of our time capsules, accompanied by a Viking host."
RELATED STORIES
  FEATURE: AM People: Sarah Maltby


The Jorvik Group’s dynamic new art project is global in scale
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The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
  Roman answer to Jorvik Viking Centre planned for York, as developers outline £150m plan


A world-class new museum project documenting York's Roman history will be part of a proposed £150m (US$190.5m, €167.5m) city centre redevelopment called the Roman Quarter.
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Jobs    News   Products   Magazine
NEWS
Jorvik's digital strategy described as 'leading light' after gaining international audience
POSTED 20 Jun 2022 . BY Tom Walker
Jorvik created a number of digital alternatives to physical visits Credit: Jorvik Group
The Jorvik Group has been named a ‘leading light’ for its digital strategy
The strategy helped it gain an international audience of more than 3 million people during the pandemic
The initiatives created a number of digital alternatives to physical visits
These ranged from the expansion of its Virtual Vikings education offer, to the creation of a fully digital festival, That Jorvik Viking Thing
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.

As part of its strategy to keep Vikings in the front of the public’s mind during the COVID-19 lockdowns, the York, UK-based visitor attraction created a number of digital alternatives to physical visits.

These ranged from the expansion of its Virtual Vikings education offer to the creation of a fully digital festival, called That Jorvik Viking Thing.

Other key initiatives that helped The Jorvik Group’s digital transformation included the construction of dedicated studio areas, from which up to three online school workshops could take place at any time, and the use of the latest digital technology to bring Jorvik’s unique immersive experience to life.

At the heart of the digital offering was a drive to ensure that the educational remit of York Archaeological Trust – which owns and operates Jorvik and three other attractions in the city – was fulfilled even though the attractions remained closed.

As a result, Jorvik has been named as one of the leading lights in a new report from Digital Enterprise, an organisation involved in helping small and medium-sized businesses across the Leeds City Region to improve performance through digital technology.

“We had been exploring our use of digital technologies before 2020, but when the pandemic hit, we recognised that we had an opportunity to innovate and hugely develop our skills and resources, and the results were phenomenal," said ​​Jorvik's director of attractions, Sarah Maltby.

"Rather than simply catering for our existing audiences of nearly 500,000 visitors per year, we were reaching an international audience of 3.2 million and taking the story of York’s Viking heritage to every corner of the globe.

“We worked with a local company, Vidaveo, to push the boundaries of technology.

"While we were not able to offer our online viewers ‘smellyvision’, we used 360 degree filming technology to record the tour in one of our time capsules, accompanied by a Viking host."
RELATED STORIES
FEATURE: AM People: Sarah Maltby


The Jorvik Group’s dynamic new art project is global in scale
Jorvik's global art project will connect 14 cities


The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
Roman answer to Jorvik Viking Centre planned for York, as developers outline £150m plan


A world-class new museum project documenting York's Roman history will be part of a proposed £150m (US$190.5m, €167.5m) city centre redevelopment called the Roman Quarter.
MORE NEWS
Liseberg's Grand Curiosa Hotel to open in 2023
Liseberg theme park in Sweden has confirmed the opening date for its new Grand Curiosa hotel.
London's Harry Potter studio tour to open Professor Sprout’s Greenhouse
Warner Bros. Studio Tour London will launch a new area on 1 July, further expanding the popular Harry Potter-themed visitor attraction in Leavesden.
Juneteenth Museum by Bjarke Ingels Group has been designed to inspire spiritual uplift
Detailed plans have been revealed for the National Juneteenth Museum in Fort Worth, Texas, US.
Chester Zoo and Nothe Fort among Visit England Awards winners
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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