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Jorvik's digital strategy described as 'leading light' after gaining international audience
POSTED 20 Jun 2022 . BY Tom Walker
Jorvik created a number of digital alternatives to physical visits Credit: Jorvik Group
The Jorvik Group has been named a ‘leading light’ for its digital strategy
The strategy helped it gain an international audience of more than 3 million people during the pandemic
The initiatives created a number of digital alternatives to physical visits
These ranged from the expansion of its Virtual Vikings education offer, to the creation of a fully digital festival, That Jorvik Viking Thing
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.

As part of its strategy to keep Vikings in the front of the public’s mind during the COVID-19 lockdowns, the York, UK-based visitor attraction created a number of digital alternatives to physical visits.

These ranged from the expansion of its Virtual Vikings education offer to the creation of a fully digital festival, called That Jorvik Viking Thing.

Other key initiatives that helped The Jorvik Group’s digital transformation included the construction of dedicated studio areas, from which up to three online school workshops could take place at any time, and the use of the latest digital technology to bring Jorvik’s unique immersive experience to life.

At the heart of the digital offering was a drive to ensure that the educational remit of York Archaeological Trust – which owns and operates Jorvik and three other attractions in the city – was fulfilled even though the attractions remained closed.

As a result, Jorvik has been named as one of the leading lights in a new report from Digital Enterprise, an organisation involved in helping small and medium-sized businesses across the Leeds City Region to improve performance through digital technology.

“We had been exploring our use of digital technologies before 2020, but when the pandemic hit, we recognised that we had an opportunity to innovate and hugely develop our skills and resources, and the results were phenomenal," said ​​Jorvik's director of attractions, Sarah Maltby.

"Rather than simply catering for our existing audiences of nearly 500,000 visitors per year, we were reaching an international audience of 3.2 million and taking the story of York’s Viking heritage to every corner of the globe.

“We worked with a local company, Vidaveo, to push the boundaries of technology.

"While we were not able to offer our online viewers ‘smellyvision’, we used 360 degree filming technology to record the tour in one of our time capsules, accompanied by a Viking host."
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A world-class new museum project documenting York's Roman history will be part of a proposed £150m (US$190.5m, €167.5m) city centre redevelopment called the Roman Quarter.
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Jobs    News   Products   Magazine
NEWS
Jorvik's digital strategy described as 'leading light' after gaining international audience
POSTED 20 Jun 2022 . BY Tom Walker
Jorvik created a number of digital alternatives to physical visits Credit: Jorvik Group
The Jorvik Group has been named a ‘leading light’ for its digital strategy
The strategy helped it gain an international audience of more than 3 million people during the pandemic
The initiatives created a number of digital alternatives to physical visits
These ranged from the expansion of its Virtual Vikings education offer, to the creation of a fully digital festival, That Jorvik Viking Thing
The Jorvik Group has been named a ‘leading light’ for its digital strategy, which helped it gain an international audience of more than 3 million people during the pandemic.

As part of its strategy to keep Vikings in the front of the public’s mind during the COVID-19 lockdowns, the York, UK-based visitor attraction created a number of digital alternatives to physical visits.

These ranged from the expansion of its Virtual Vikings education offer to the creation of a fully digital festival, called That Jorvik Viking Thing.

Other key initiatives that helped The Jorvik Group’s digital transformation included the construction of dedicated studio areas, from which up to three online school workshops could take place at any time, and the use of the latest digital technology to bring Jorvik’s unique immersive experience to life.

At the heart of the digital offering was a drive to ensure that the educational remit of York Archaeological Trust – which owns and operates Jorvik and three other attractions in the city – was fulfilled even though the attractions remained closed.

As a result, Jorvik has been named as one of the leading lights in a new report from Digital Enterprise, an organisation involved in helping small and medium-sized businesses across the Leeds City Region to improve performance through digital technology.

“We had been exploring our use of digital technologies before 2020, but when the pandemic hit, we recognised that we had an opportunity to innovate and hugely develop our skills and resources, and the results were phenomenal," said ​​Jorvik's director of attractions, Sarah Maltby.

"Rather than simply catering for our existing audiences of nearly 500,000 visitors per year, we were reaching an international audience of 3.2 million and taking the story of York’s Viking heritage to every corner of the globe.

“We worked with a local company, Vidaveo, to push the boundaries of technology.

"While we were not able to offer our online viewers ‘smellyvision’, we used 360 degree filming technology to record the tour in one of our time capsules, accompanied by a Viking host."
RELATED STORIES
FEATURE: AM People: Sarah Maltby


The Jorvik Group’s dynamic new art project is global in scale
Jorvik's global art project will connect 14 cities


The Jorvik Group has launched a major global art project which will connect 14 cities around the world.
Roman answer to Jorvik Viking Centre planned for York, as developers outline £150m plan


A world-class new museum project documenting York's Roman history will be part of a proposed £150m (US$190.5m, €167.5m) city centre redevelopment called the Roman Quarter.
MORE NEWS
Horniman Museum to return 72 looted artefacts to Nigeria
Decommissioned oil rig transformed into See Monster art installation
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation in Weston-super-Mare, UK.
Jake McCoy joins Ted leadership team as director of operations
The Experience Department (Ted) has expanded its European-based leadership team, appointing Jake McCoy to the new position of director of operations.
Fabland Valley Resort launces new walkthrough attraction designed by Triotech
Fabland Valley Resort in Xiangyang in the Province of Hubei, China has opened its new "double walkthrough" attraction.
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COMPANY PROFILES
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion TV - Testimonial: Leolandia – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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