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Museum operators using AR to take their exhibits global
POSTED 26 Nov 2021 . BY Tom Walker
The partnership will see the museums showcase their collections to a global audience in a new, engaging way Credit: Perception
Two leading museum operators will use augmented reality to take their exhibits global
Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception
The museums have given access to Perception to parts of their internationally significant collections and stories
The partnership will see the museums showcase their collections to a global audience in a new, engaging way
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.

Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception to highlight the museums’ collections and stories to online audiences using 3D desktop AR hologram technology.

The museums have given access to Perception to parts of their internationally significant collections and stories.

The partnership will see the museums showcase their collections to a global audience in a new, engaging way.

John Stack, digital director at the Science Museum Group, said: “This project enables our audiences to view an object from our collection in an exciting new way.

"This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”

Among the exhibits to be included in the project include the legendary Merlin engine – which powered the Spitfire aircraft – at The Imperial War Museum.

The 3D experience of Merlin has been built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.

As part of the experience, more than 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.

Gill Webber, the Imperial War Museum's executive director of content and programmes, added: “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector.

"Working with a cutting-edge company will allow us to reach new audiences and explore new ways of sharing our incredible stories."
RELATED STORIES
  Players of new Chaos Karts AR concept will feel as though they’re in a video game


Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021).
  FEATURE: Technology: Bringing digital to life


Extended reality technology provides opportunities to connect with audiences in amazing new ways
  David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
MORE NEWS
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Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
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Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
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Jobs    News   Products   Magazine
NEWS
Museum operators using AR to take their exhibits global
POSTED 26 Nov 2021 . BY Tom Walker
The partnership will see the museums showcase their collections to a global audience in a new, engaging way Credit: Perception
Two leading museum operators will use augmented reality to take their exhibits global
Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception
The museums have given access to Perception to parts of their internationally significant collections and stories
The partnership will see the museums showcase their collections to a global audience in a new, engaging way
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.

Imperial War Museum and the Science Museum Group have teamed up with tech firm Perception to highlight the museums’ collections and stories to online audiences using 3D desktop AR hologram technology.

The museums have given access to Perception to parts of their internationally significant collections and stories.

The partnership will see the museums showcase their collections to a global audience in a new, engaging way.

John Stack, digital director at the Science Museum Group, said: “This project enables our audiences to view an object from our collection in an exciting new way.

"This technology makes us excited for the future possibilities for the museum and ways in which our audiences can enjoy this new technology.”

Among the exhibits to be included in the project include the legendary Merlin engine – which powered the Spitfire aircraft – at The Imperial War Museum.

The 3D experience of Merlin has been built within a bespoke learning resource developed by IWM's Public Engagement and Learning Team.

As part of the experience, more than 13,000 3D glasses are being sent to schools close to IWM Duxford (formally RAF Duxford) which was home to the first RAF squadron that received the then new Spitfire.

Gill Webber, the Imperial War Museum's executive director of content and programmes, added: “After the last year, we know adapting and exploring the virtual world is vital for the arts and culture sector.

"Working with a cutting-edge company will allow us to reach new audiences and explore new ways of sharing our incredible stories."
RELATED STORIES
Players of new Chaos Karts AR concept will feel as though they’re in a video game


Chaos Karts, a new gaming-based visitor attraction combining go-karts and augmented reality (AR), will open in London, UK, this month (August 2021).
FEATURE: Technology: Bringing digital to life


Extended reality technology provides opportunities to connect with audiences in amazing new ways
David Attenborough to front AR-based natural world app


Broadcaster and natural historian, Sir David Attenborough, will front a new virtual app which will allow users to explore exotic plants and animals in their own surroundings.
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
Tangled attraction among new additions revealed for Disneyland Paris Resort
A Tangled-themed family ride is among a range of new attractions revealed for the Walt Disney Studios Park at Disneyland Paris Resort, France.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion - Keynote | Moby Dick - Friends to the rescue!
It’s extremely important for us to show you the process behind every content we produce. Each of our titles stems from deep research, focused on giving you the kinds of content that best fit your venues and target audience. Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
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