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NEWS
World Food Center Experience will be ‘Silicon Valley’ of food
POSTED 20 Oct 2021 . BY Tom Walker
The attraction is set to open to the public in 2023 Credit: BRC Imagination Arts
Plans for the World Food Center Experience have been given the green light
The project is set to open to the public in 2023
Designed by BRC Imagination Arts, the visitor attraction will form part of the larger World Food Center
The attraction will challenge visitors and what they know about global food production
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final green light by the Provincial Executive of Gelderland.

The approval means that the project can now move ahead and is set to open to the public in 2023.

The visitor attraction will form part of the larger, World Food Center (WFC) project, which will create an entirely new district in Ede.

Dubbed the "Silicon Valley of food", WFC will offer business spaces, research opportunities and a number of other services for food-related businesses.

Sitting at the centre of the district, the World Food Center Experience will offer a visitor journey that will challenge what guests know about global food production and research, food security and safety.

The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production.

Designed by BRC Imagination Arts, the attraction will be located at the former Maurits Zuid barracks site within the World Food Center.

BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide".

The design will also look to encourage social discussions among visitors – and their communities – about the impact of the world’s food choices, climate change, and the importance of sustainable food production.

BRC is working with its Dutch partners, Heijmerink Wagemakers, key stakeholders from the World Food Center, the Netherlands government, the regional Foodvalley business community, research institutions and non-governmental organisations (NGOs) to design and build the immersive experience.

Brad Shelton, creative director at BRC Imagination Arts and the project lead, said: “The world needs to have these vital conversations about sustainability and we’re thrilled to be creating a platform to encourage this dialogue and the sharing of ideas.
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Jobs    News   Products   Magazine
NEWS
World Food Center Experience will be ‘Silicon Valley’ of food
POSTED 20 Oct 2021 . BY Tom Walker
The attraction is set to open to the public in 2023 Credit: BRC Imagination Arts
Plans for the World Food Center Experience have been given the green light
The project is set to open to the public in 2023
Designed by BRC Imagination Arts, the visitor attraction will form part of the larger World Food Center
The attraction will challenge visitors and what they know about global food production
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final green light by the Provincial Executive of Gelderland.

The approval means that the project can now move ahead and is set to open to the public in 2023.

The visitor attraction will form part of the larger, World Food Center (WFC) project, which will create an entirely new district in Ede.

Dubbed the "Silicon Valley of food", WFC will offer business spaces, research opportunities and a number of other services for food-related businesses.

Sitting at the centre of the district, the World Food Center Experience will offer a visitor journey that will challenge what guests know about global food production and research, food security and safety.

The attraction will become an interactive platform exploring the impact of the world’s food choices and the importance of sustainable and healthy food production.

Designed by BRC Imagination Arts, the attraction will be located at the former Maurits Zuid barracks site within the World Food Center.

BRC's concept will take guests on a personalised journey that will "challenge what they know about how food is produced and consumed, worldwide".

The design will also look to encourage social discussions among visitors – and their communities – about the impact of the world’s food choices, climate change, and the importance of sustainable food production.

BRC is working with its Dutch partners, Heijmerink Wagemakers, key stakeholders from the World Food Center, the Netherlands government, the regional Foodvalley business community, research institutions and non-governmental organisations (NGOs) to design and build the immersive experience.

Brad Shelton, creative director at BRC Imagination Arts and the project lead, said: “The world needs to have these vital conversations about sustainability and we’re thrilled to be creating a platform to encourage this dialogue and the sharing of ideas.
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Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
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COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Red Raion TV - Testimonial: Leolandia – Red Raion
Red Raion Showreel 2021 – Red Raion
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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