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Bjarke Ingels and Marc Lore reveal plans for Telosa, 'world's most sustainable city'
POSTED 22 Sep 2021 . BY Tom Walker
The US$400bn city could be home for up to 5 million people Credit: Telosa/Junto Group/Bjarke Ingels/Marc Lore

Once I thought through the Equitism model, I realized there was an opportunity to build a new city from scratch to demonstrate how that model could work
– Marc Lore
Serial entrepreneur Marc Lore has revealed plans for a new US$400bn city
He is partnered by architect Bjarke Ingels for the project
Lore said the project was based on a new model which he has dubbed "Equitism"
Lore is currently looking for potential sites for Telosa
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US.

Billionaire investor Marc Lore and architect Bjarke Ingels have teamed up for the ambitious Telosa project, which is being touted as a sustainable metropolis in the desert.

Lore – a serial entrepreneur who also served as president and CEO of Walmart US eCommerce until January 2021 – has set up a company called Junto Group to drive the project.

Junto consists of a team of urban planners, designers, historians, community engagement experts, economists, financial managers, scientists, and engineers from a variety of backgrounds.

As well as Bjarke Ingels, partners in the Telosa project include real estate consultants RCLCO, engineering giant Buro Happold and Archer, a firm developing electric vertical takeoff and landing aircraft.

Lore said the project was based on a new model which he has dubbed "Equitism", where the land on which a city rests would be owned by the community living there.

"Capitalism has been an incredible economic model, but there are significant flaws, especially around income and wealth inequality," Lore said.

"Many of these flaws are a result of the land ownership model that America was built on.

"There’s a finite amount of land and that land was claimed generations ago — communities were created, tax dollars were used to invest in the land, and therefore the land increased in value over time with landowners not having to produce anything or take any risk.

"Land could essentially go from a barren piece of desert to a modern-day city worth billions – or even trillions.

"So what if that land had been owned by a community endowment?

"There’s plenty of land left – what if we had a clean slate to demonstrate this new model?

"Once I thought through the Equitism model, I realized there was an opportunity to build a new city from scratch to demonstrate how that model could work."

He also wants to make Telosa the most sustainable city in the world.

"From equitism, my focus turned to making Telosa the most sustainable city in the world," he added.

"From global warming to water and energy – how can we do better for future generations?

"And what technology and other innovations in policy and design can we embed in the city that is only possible because of the fact that we’re building it from scratch?

"Just imagine what’s possible with sustainable building materials, autonomous
vehicles, electric aircraft, and underground movement of materials.

Our vision is big. It’s not only about creating the city of Telosa itself – one that sets the standard for urban, big city living.

"It’s also about the people – creating opportunity and equality, celebrating diversity and inclusion, and establishing a sense of pride for where we live.

"In the end, if we get Equitism right, it could serve as the blueprint for a new economic model that the world can learn and benefit from."

Lore is now looking for potential sites for Telosa.
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Jobs    News   Products   Magazine
NEWS
Bjarke Ingels and Marc Lore reveal plans for Telosa, 'world's most sustainable city'
POSTED 22 Sep 2021 . BY Tom Walker
The US$400bn city could be home for up to 5 million people Credit: Telosa/Junto Group/Bjarke Ingels/Marc Lore
Once I thought through the Equitism model, I realized there was an opportunity to build a new city from scratch to demonstrate how that model could work
– Marc Lore
Serial entrepreneur Marc Lore has revealed plans for a new US$400bn city
He is partnered by architect Bjarke Ingels for the project
Lore said the project was based on a new model which he has dubbed "Equitism"
Lore is currently looking for potential sites for Telosa
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US.

Billionaire investor Marc Lore and architect Bjarke Ingels have teamed up for the ambitious Telosa project, which is being touted as a sustainable metropolis in the desert.

Lore – a serial entrepreneur who also served as president and CEO of Walmart US eCommerce until January 2021 – has set up a company called Junto Group to drive the project.

Junto consists of a team of urban planners, designers, historians, community engagement experts, economists, financial managers, scientists, and engineers from a variety of backgrounds.

As well as Bjarke Ingels, partners in the Telosa project include real estate consultants RCLCO, engineering giant Buro Happold and Archer, a firm developing electric vertical takeoff and landing aircraft.

Lore said the project was based on a new model which he has dubbed "Equitism", where the land on which a city rests would be owned by the community living there.

"Capitalism has been an incredible economic model, but there are significant flaws, especially around income and wealth inequality," Lore said.

"Many of these flaws are a result of the land ownership model that America was built on.

"There’s a finite amount of land and that land was claimed generations ago — communities were created, tax dollars were used to invest in the land, and therefore the land increased in value over time with landowners not having to produce anything or take any risk.

"Land could essentially go from a barren piece of desert to a modern-day city worth billions – or even trillions.

"So what if that land had been owned by a community endowment?

"There’s plenty of land left – what if we had a clean slate to demonstrate this new model?

"Once I thought through the Equitism model, I realized there was an opportunity to build a new city from scratch to demonstrate how that model could work."

He also wants to make Telosa the most sustainable city in the world.

"From equitism, my focus turned to making Telosa the most sustainable city in the world," he added.

"From global warming to water and energy – how can we do better for future generations?

"And what technology and other innovations in policy and design can we embed in the city that is only possible because of the fact that we’re building it from scratch?

"Just imagine what’s possible with sustainable building materials, autonomous
vehicles, electric aircraft, and underground movement of materials.

Our vision is big. It’s not only about creating the city of Telosa itself – one that sets the standard for urban, big city living.

"It’s also about the people – creating opportunity and equality, celebrating diversity and inclusion, and establishing a sense of pride for where we live.

"In the end, if we get Equitism right, it could serve as the blueprint for a new economic model that the world can learn and benefit from."

Lore is now looking for potential sites for Telosa.
RELATED STORIES
MORE NEWS
Horniman Museum to return 72 looted artefacts to Nigeria
Decommissioned oil rig transformed into See Monster art installation
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation in Weston-super-Mare, UK.
Jake McCoy joins Ted leadership team as director of operations
The Experience Department (Ted) has expanded its European-based leadership team, appointing Jake McCoy to the new position of director of operations.
Fabland Valley Resort launces new walkthrough attraction designed by Triotech
Fabland Valley Resort in Xiangyang in the Province of Hubei, China has opened its new "double walkthrough" attraction.
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
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Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
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+ More directory  
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03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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