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Disney World show goes gender-neutral
POSTED 29 Jul 2021 . BY Tom Walker
The greeting message to its famous evening firework show no longer references gender in any way Credit: Shutterstock/BoryanaTR
Walt Disney World changes messaging as part of a strategy to become more inclusive
Greeting at famous evening firework show no longer references gender
Move is one of a number of changes the company has made to be more inclusive
In April 2021, Disney added inclusivity as the fifth "key" to its famous set of values
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.

The greeting at its famous firework show, for example, no longer references gender.

The message, which said "ladies and gentlemen, boys and girls, dreamers of all ages" has been changed to say "Good evening, dreamers of all ages".

Disney has not officially commented on the change, but the move is one of a number of adjustments the company has made to be more inclusive.

In April, Disney added a fifth "key" to its famous set of values, which have guided its approach to guest service for more than 65 years.

The four existing keys – safety, courtesy, show and efficiency – were joined by inclusion, which will result in a visible change in the appearance of Disney's cast members.

Earlier this year, Disney announced it would be removing scenes depicting indigenous peoples in Africa – which some people might have deemed racist – from its Jungle Cruise ride at Disneyland in California.

At the time, Chris Beatty, Disney’s Imagineering creative portfolio executive, said in a statement: "This is not a re-envisioning of the entire attraction.

"It’s the Jungle Cruise you know and love, with the skippers still leading the way, and at the same time, we’re addressing negative depictions.

"We're constantly evaluating ways to enhance attractions and experiences in our parks.

"We want to make sure everybody has the best time — that guests from all over the world can connect with the stories we share and how we bring those to life are respectful of the diverse world we live in."
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Jobs    News   Products   Magazine
NEWS
Disney World show goes gender-neutral
POSTED 29 Jul 2021 . BY Tom Walker
The greeting message to its famous evening firework show no longer references gender in any way Credit: Shutterstock/BoryanaTR
Walt Disney World changes messaging as part of a strategy to become more inclusive
Greeting at famous evening firework show no longer references gender
Move is one of a number of changes the company has made to be more inclusive
In April 2021, Disney added inclusivity as the fifth "key" to its famous set of values
The Walt Disney World Resort in Orlando, Florida has changed some of its messaging as part of a strategy to become more inclusive to all guests.

The greeting at its famous firework show, for example, no longer references gender.

The message, which said "ladies and gentlemen, boys and girls, dreamers of all ages" has been changed to say "Good evening, dreamers of all ages".

Disney has not officially commented on the change, but the move is one of a number of adjustments the company has made to be more inclusive.

In April, Disney added a fifth "key" to its famous set of values, which have guided its approach to guest service for more than 65 years.

The four existing keys – safety, courtesy, show and efficiency – were joined by inclusion, which will result in a visible change in the appearance of Disney's cast members.

Earlier this year, Disney announced it would be removing scenes depicting indigenous peoples in Africa – which some people might have deemed racist – from its Jungle Cruise ride at Disneyland in California.

At the time, Chris Beatty, Disney’s Imagineering creative portfolio executive, said in a statement: "This is not a re-envisioning of the entire attraction.

"It’s the Jungle Cruise you know and love, with the skippers still leading the way, and at the same time, we’re addressing negative depictions.

"We're constantly evaluating ways to enhance attractions and experiences in our parks.

"We want to make sure everybody has the best time — that guests from all over the world can connect with the stories we share and how we bring those to life are respectful of the diverse world we live in."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Disneyland Paris to open Art of Marvel hotel in June


Disneyland Paris has confirmed that it will open its long-awaited Disney’s Hotel New York – The Art of Marvel hotel in June.
Disney sprinkles its magic on new robot animatronic


Disney Imagineers have revealed a free-roaming animatronic which could revolutionise experience design and the visitor experience in attractions.
Disney adds inclusion to its key values, allows staff to wear jewellery and display tattoos


Disney has added a fifth "key" to its famous set of values which have guided its approach to guest service for more than 65 years.
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Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Willen Lake, Milton Keynes’ most popular park is looking for two new voluntary, non-executive directors
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More videos:
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
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