GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Company profilesProfiles   Magazine   Handbook   Advertise  
NEWS
Disney adds inclusion to its key values, allows staff to wear jewellery and display tattoos
POSTED 18 Apr 2021 . BY Tom Walker
Inclusion has been identified as the fifth "key" to Disney's famous set of values which have guided guest services for more than 65 years Credit: Shutterstock/George Sheldon

Credit: Disney
Our new approach provides greater flexibility with respect to forms of personal expression surrounding gender-inclusive hairstyles, jewelry, nail styles, and costume choices
– Josh D’Amaro
Inclusion named as fifth "key" to Disney's famous set of values
The four keys – safety, courtesy, show and efficiency – have guided approach to guest service for more than 65 years
New approach provides greater flexibility with respect to forms of personal expression
New rules cover gender-inclusive hairstyles, jewellery, nail styles, and costume choices; and allowing appropriate visible tattoos
Disney has added a fifth "key" to its famous set of values which have guided its approach to guest service for more than 65 years.

The four existing keys – safety, courtesy, show and efficiency – have been joined by inclusion, which will result in a visible change in the appearance of Disney's customer-facing staff, which the company refers to as "cast members".

Josh D’Amaro, chair of Disney Parks, Experiences and Products, said the move is part of the company wanting its guests to be able to see their own backgrounds and traditions reflected in the stories, experiences and products they encounter in their interactions with Disney.

"Our new approach provides greater flexibility with respect to forms of personal expression surrounding gender-inclusive hairstyles, jewellery, nail styles, and costume choices; and allowing appropriate visible tattoos," D'Amaro said.

"We’re updating them to not only remain relevant in today’s workplace but also enable our cast members to better express their cultures and individuality at work.

"Moving forward, we believe our cast, who are at the centre of the magic that lives in all our experiences, can provide the best of Disney’s legendary guest service when they have more options for personal expression – creating richer, more personal and more engaging experiences with our guests.

"This is just the beginning as we continue to work toward a world where we all belong – including a more diverse and inclusive Disney Parks, Experiences and Products. There’s more to do, but we’re committed to listening, learning and making meaningful improvements."

The Four Keys have traditionally been one of the first things that Disney cast members learn about when they join the company – and they are regularly reinforced throughout their tenure. Staff are also expected to know the values by heart and "live by them in their roles every day".

D'Amaro says that inclusion was identified as the "perfect fifth key", following a consultation with staff which began in 2019.

The aim of the consultation was to bring a greater focus to "inclusivity and belonging" for its cast.

"When we asked our cast how we could better cultivate a culture of belonging, they suggested the addition of a fifth key: the key of Inclusion," D'Amaro said.

"Like The Four Keys before them, The Five Keys – with Inclusion at the heart – will continue to guide us as we interact with guests, collaborate together, create the next generation of Disney products and experiences, and make critical decisions about the future of our business.

"Inclusion is essential to our culture and leads us forward as we continue to realize our rich legacy of engaging storytelling, exceptional service, and Disney magic."
RELATED STORIES
  Is Disney planning pop-up attractions with its 'new experience development' department?


Disney Imagineers could be planning on launching pop-up experiences in the US – and potentially around the world.
  Disney to open Avengers Campus at Disneyland California on 4 June


Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
  First look: Disney's new Spaceship Earth night-time experience at EPCOT


Disney has released concept designs for its plans to transform the Spaceship Earth attraction at EPCOT theme park at the Walt Disney World in Orlando, Florida, US.
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
+ More news   
LATEST JOBS
Theatre Manager
Everyone Active
Salary: £40,000pa
Job location: St Albans, Hertfordshire , United Kingdom
Head of Visitor Experience
Hollow Rock
Salary: £62,000pa + Bonus potential of £20,000pa
Job location: Gibraltar, British Overseas Territory, Europe ,
Head of On-Site Visitor Experience
English Heritage
Salary: £57,308- £63,676 per annum (depending on location)
Job location: Home-based with nationwide travel , United Kingdom
Head of Leisure Services
Lambeth Council
Salary: £65,170 - £80,480
Job location: Lambeth, London , United Kingdom
Water Quality Engineer
Edinburgh Leisure
Salary: £33,513 - £37,236pa
Job location: Edinburgh , United Kingdom
+ More jobs  

COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
WhiteWater

WhiteWater was born in 1980 with one clear purpose, to create places where families unite and make j [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

Issue 2 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 1 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 4 Volume 26


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
Disney adds inclusion to its key values, allows staff to wear jewellery and display tattoos
POSTED 18 Apr 2021 . BY Tom Walker
Inclusion has been identified as the fifth "key" to Disney's famous set of values which have guided guest services for more than 65 years Credit: Shutterstock/George Sheldon
Credit: Disney
Our new approach provides greater flexibility with respect to forms of personal expression surrounding gender-inclusive hairstyles, jewelry, nail styles, and costume choices
– Josh D’Amaro
Inclusion named as fifth "key" to Disney's famous set of values
The four keys – safety, courtesy, show and efficiency – have guided approach to guest service for more than 65 years
New approach provides greater flexibility with respect to forms of personal expression
New rules cover gender-inclusive hairstyles, jewellery, nail styles, and costume choices; and allowing appropriate visible tattoos
Disney has added a fifth "key" to its famous set of values which have guided its approach to guest service for more than 65 years.

The four existing keys – safety, courtesy, show and efficiency – have been joined by inclusion, which will result in a visible change in the appearance of Disney's customer-facing staff, which the company refers to as "cast members".

Josh D’Amaro, chair of Disney Parks, Experiences and Products, said the move is part of the company wanting its guests to be able to see their own backgrounds and traditions reflected in the stories, experiences and products they encounter in their interactions with Disney.

"Our new approach provides greater flexibility with respect to forms of personal expression surrounding gender-inclusive hairstyles, jewellery, nail styles, and costume choices; and allowing appropriate visible tattoos," D'Amaro said.

"We’re updating them to not only remain relevant in today’s workplace but also enable our cast members to better express their cultures and individuality at work.

"Moving forward, we believe our cast, who are at the centre of the magic that lives in all our experiences, can provide the best of Disney’s legendary guest service when they have more options for personal expression – creating richer, more personal and more engaging experiences with our guests.

"This is just the beginning as we continue to work toward a world where we all belong – including a more diverse and inclusive Disney Parks, Experiences and Products. There’s more to do, but we’re committed to listening, learning and making meaningful improvements."

The Four Keys have traditionally been one of the first things that Disney cast members learn about when they join the company – and they are regularly reinforced throughout their tenure. Staff are also expected to know the values by heart and "live by them in their roles every day".

D'Amaro says that inclusion was identified as the "perfect fifth key", following a consultation with staff which began in 2019.

The aim of the consultation was to bring a greater focus to "inclusivity and belonging" for its cast.

"When we asked our cast how we could better cultivate a culture of belonging, they suggested the addition of a fifth key: the key of Inclusion," D'Amaro said.

"Like The Four Keys before them, The Five Keys – with Inclusion at the heart – will continue to guide us as we interact with guests, collaborate together, create the next generation of Disney products and experiences, and make critical decisions about the future of our business.

"Inclusion is essential to our culture and leads us forward as we continue to realize our rich legacy of engaging storytelling, exceptional service, and Disney magic."
RELATED STORIES
Is Disney planning pop-up attractions with its 'new experience development' department?


Disney Imagineers could be planning on launching pop-up experiences in the US – and potentially around the world.
Disney to open Avengers Campus at Disneyland California on 4 June


Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
First look: Disney's new Spaceship Earth night-time experience at EPCOT


Disney has released concept designs for its plans to transform the Spaceship Earth attraction at EPCOT theme park at the Walt Disney World in Orlando, Florida, US.
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
Tangled attraction among new additions revealed for Disneyland Paris Resort
A Tangled-themed family ride is among a range of new attractions revealed for the Walt Disney Studios Park at Disneyland Paris Resort, France.
+ More news   
 
COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
WhiteWater

WhiteWater was born in 1980 with one clear purpose, to create places where families unite and make j [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Keynote | Moby Dick - Friends to the rescue! – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS