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Is Disney planning pop-up attractions with its 'new experience development' department?
POSTED 13 Apr 2021 . BY Tom Walker
Disney created a 'Magical Moments' pop-up attraction in Singapore during Christmas 2018 Credit: Disney
Disney rumoured to be preparing to introduce pop-up attractions around the US
The whispers were sparked after Walt Disney Imagineering president Bob Weis' official title was changed
Disney hasn't official commented or revealed what the "New Experience Development" department will do
Disney has created pop-ups before in countries in which it doesn't have a permanent park
Disney Imagineers could be planning on launching pop-up experiences in the US – and potentially around the world.

The rumours have been sparked by Walt Disney Imagineering president Bob Weis' title being changed to include the term "New Experience Development" on both the company website and on his LinkedIn profile.

While Disney has declined to comment on the move officially, it could be significant for WD Imagineering – the department responsible for creating, designing and building IP-based park experiences across the group's portfolio.

The description of the department on Weis' profile now says it is "a multidisciplinary team tasked with exploring, developing and bringing to market groundbreaking ideas that enhance and expand Disney’s global portfolio of products and experiences."

A number of Disney-dedicated fan sites and blogs have suggested this means that Disney is planning on taking Disney experiences normally only found at its theme parks and creating pop-up versions of them at locations with significant footfall – such as shopping malls – across the US.

Disney has in the past dabbled with pop-up concepts, most significantly in Singapore, where its Disney Magical Moments attraction transformed the famous Orchard Road during the Christmas season in 2018-19.
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NEWS
Is Disney planning pop-up attractions with its 'new experience development' department?
POSTED 13 Apr 2021 . BY Tom Walker
Disney created a 'Magical Moments' pop-up attraction in Singapore during Christmas 2018 Credit: Disney
Disney rumoured to be preparing to introduce pop-up attractions around the US
The whispers were sparked after Walt Disney Imagineering president Bob Weis' official title was changed
Disney hasn't official commented or revealed what the "New Experience Development" department will do
Disney has created pop-ups before in countries in which it doesn't have a permanent park
Disney Imagineers could be planning on launching pop-up experiences in the US – and potentially around the world.

The rumours have been sparked by Walt Disney Imagineering president Bob Weis' title being changed to include the term "New Experience Development" on both the company website and on his LinkedIn profile.

While Disney has declined to comment on the move officially, it could be significant for WD Imagineering – the department responsible for creating, designing and building IP-based park experiences across the group's portfolio.

The description of the department on Weis' profile now says it is "a multidisciplinary team tasked with exploring, developing and bringing to market groundbreaking ideas that enhance and expand Disney’s global portfolio of products and experiences."

A number of Disney-dedicated fan sites and blogs have suggested this means that Disney is planning on taking Disney experiences normally only found at its theme parks and creating pop-up versions of them at locations with significant footfall – such as shopping malls – across the US.

Disney has in the past dabbled with pop-up concepts, most significantly in Singapore, where its Disney Magical Moments attraction transformed the famous Orchard Road during the Christmas season in 2018-19.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Disney to open Avengers Campus at Disneyland California on 4 June


Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
First look: Disney's new Spaceship Earth night-time experience at EPCOT


Disney has released concept designs for its plans to transform the Spaceship Earth attraction at EPCOT theme park at the Walt Disney World in Orlando, Florida, US.
FEATURE: Obituary: The Man Who Walked With Walt


We look back at the life of Disney Legend and well-loved Imagineer, Marty Sklar
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Merlin hits the market with surge of new openings
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.
Saudi Arabia offers US$133m in loans to create 50 new attractions
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Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
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More videos:
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28-30 Sep 2021

International Wellness Tourism Conference

Carillon Miami Wellness Resort, Miami, United States
01-07 Dec 2022

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