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NEWS
Is Disney planning pop-up attractions with its 'new experience development' department?
POSTED 13 Apr 2021 . BY Tom Walker
Disney created a 'Magical Moments' pop-up attraction in Singapore during Christmas 2018 Credit: Disney
Disney rumoured to be preparing to introduce pop-up attractions around the US
The whispers were sparked after Walt Disney Imagineering president Bob Weis' official title was changed
Disney hasn't official commented or revealed what the "New Experience Development" department will do
Disney has created pop-ups before in countries in which it doesn't have a permanent park
Disney Imagineers could be planning on launching pop-up experiences in the US – and potentially around the world.

The rumours have been sparked by Walt Disney Imagineering president Bob Weis' title being changed to include the term "New Experience Development" on both the company website and on his LinkedIn profile.

While Disney has declined to comment on the move officially, it could be significant for WD Imagineering – the department responsible for creating, designing and building IP-based park experiences across the group's portfolio.

The description of the department on Weis' profile now says it is "a multidisciplinary team tasked with exploring, developing and bringing to market groundbreaking ideas that enhance and expand Disney’s global portfolio of products and experiences."

A number of Disney-dedicated fan sites and blogs have suggested this means that Disney is planning on taking Disney experiences normally only found at its theme parks and creating pop-up versions of them at locations with significant footfall – such as shopping malls – across the US.

Disney has in the past dabbled with pop-up concepts, most significantly in Singapore, where its Disney Magical Moments attraction transformed the famous Orchard Road during the Christmas season in 2018-19.
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Jobs    News   Products   Magazine
NEWS
Is Disney planning pop-up attractions with its 'new experience development' department?
POSTED 13 Apr 2021 . BY Tom Walker
Disney created a 'Magical Moments' pop-up attraction in Singapore during Christmas 2018 Credit: Disney
Disney rumoured to be preparing to introduce pop-up attractions around the US
The whispers were sparked after Walt Disney Imagineering president Bob Weis' official title was changed
Disney hasn't official commented or revealed what the "New Experience Development" department will do
Disney has created pop-ups before in countries in which it doesn't have a permanent park
Disney Imagineers could be planning on launching pop-up experiences in the US – and potentially around the world.

The rumours have been sparked by Walt Disney Imagineering president Bob Weis' title being changed to include the term "New Experience Development" on both the company website and on his LinkedIn profile.

While Disney has declined to comment on the move officially, it could be significant for WD Imagineering – the department responsible for creating, designing and building IP-based park experiences across the group's portfolio.

The description of the department on Weis' profile now says it is "a multidisciplinary team tasked with exploring, developing and bringing to market groundbreaking ideas that enhance and expand Disney’s global portfolio of products and experiences."

A number of Disney-dedicated fan sites and blogs have suggested this means that Disney is planning on taking Disney experiences normally only found at its theme parks and creating pop-up versions of them at locations with significant footfall – such as shopping malls – across the US.

Disney has in the past dabbled with pop-up concepts, most significantly in Singapore, where its Disney Magical Moments attraction transformed the famous Orchard Road during the Christmas season in 2018-19.
RELATED STORIES
Disney to open Avengers Campus at Disneyland California on 4 June


Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
First look: Disney's new Spaceship Earth night-time experience at EPCOT


Disney has released concept designs for its plans to transform the Spaceship Earth attraction at EPCOT theme park at the Walt Disney World in Orlando, Florida, US.
FEATURE: Obituary: The Man Who Walked With Walt


We look back at the life of Disney Legend and well-loved Imagineer, Marty Sklar
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
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COMPANY PROFILES
WhiteWater

WhiteWater was born in 1980 with one clear purpose, to create places where families unite and make j [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
Red Raion Showreel 2021 – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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