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Is Disney planning pop-up attractions with its 'new experience development' department?
POSTED 13 Apr 2021 . BY Tom Walker
Disney created a 'Magical Moments' pop-up attraction in Singapore during Christmas 2018 Credit: Disney
Disney rumoured to be preparing to introduce pop-up attractions around the US
The whispers were sparked after Walt Disney Imagineering president Bob Weis' official title was changed
Disney hasn't official commented or revealed what the "New Experience Development" department will do
Disney has created pop-ups before in countries in which it doesn't have a permanent park
Disney Imagineers could be planning on launching pop-up experiences in the US – and potentially around the world.

The rumours have been sparked by Walt Disney Imagineering president Bob Weis' title being changed to include the term "New Experience Development" on both the company website and on his LinkedIn profile.

While Disney has declined to comment on the move officially, it could be significant for WD Imagineering – the department responsible for creating, designing and building IP-based park experiences across the group's portfolio.

The description of the department on Weis' profile now says it is "a multidisciplinary team tasked with exploring, developing and bringing to market groundbreaking ideas that enhance and expand Disney’s global portfolio of products and experiences."

A number of Disney-dedicated fan sites and blogs have suggested this means that Disney is planning on taking Disney experiences normally only found at its theme parks and creating pop-up versions of them at locations with significant footfall – such as shopping malls – across the US.

Disney has in the past dabbled with pop-up concepts, most significantly in Singapore, where its Disney Magical Moments attraction transformed the famous Orchard Road during the Christmas season in 2018-19.
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Jobs   News   Products   Magazine
NEWS
Is Disney planning pop-up attractions with its 'new experience development' department?
POSTED 13 Apr 2021 . BY Tom Walker
Disney created a 'Magical Moments' pop-up attraction in Singapore during Christmas 2018 Credit: Disney
Disney rumoured to be preparing to introduce pop-up attractions around the US
The whispers were sparked after Walt Disney Imagineering president Bob Weis' official title was changed
Disney hasn't official commented or revealed what the "New Experience Development" department will do
Disney has created pop-ups before in countries in which it doesn't have a permanent park
Disney Imagineers could be planning on launching pop-up experiences in the US – and potentially around the world.

The rumours have been sparked by Walt Disney Imagineering president Bob Weis' title being changed to include the term "New Experience Development" on both the company website and on his LinkedIn profile.

While Disney has declined to comment on the move officially, it could be significant for WD Imagineering – the department responsible for creating, designing and building IP-based park experiences across the group's portfolio.

The description of the department on Weis' profile now says it is "a multidisciplinary team tasked with exploring, developing and bringing to market groundbreaking ideas that enhance and expand Disney’s global portfolio of products and experiences."

A number of Disney-dedicated fan sites and blogs have suggested this means that Disney is planning on taking Disney experiences normally only found at its theme parks and creating pop-up versions of them at locations with significant footfall – such as shopping malls – across the US.

Disney has in the past dabbled with pop-up concepts, most significantly in Singapore, where its Disney Magical Moments attraction transformed the famous Orchard Road during the Christmas season in 2018-19.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Disney to open Avengers Campus at Disneyland California on 4 June


Disney has confirmed that it will open its long-awaited Avengers Campus at the Disneyland California resort in Anaheim on 4 June 2021.
First look: Disney's new Spaceship Earth night-time experience at EPCOT


Disney has released concept designs for its plans to transform the Spaceship Earth attraction at EPCOT theme park at the Walt Disney World in Orlando, Florida, US.
FEATURE: Obituary: The Man Who Walked With Walt


We look back at the life of Disney Legend and well-loved Imagineer, Marty Sklar
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Kew Gardens has established a "living laboratory" at its wild botanic garden at Wakehurst, UK.
UK government and National Lottery allocate £10m in vouchers to fund attractions visits
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Kanva completes CA$25m redesign of Montreal's 'living museum', the Biodome
Work has been completed on the redevelopment of Montreal's Biodome – a science museum which occupies the site of the former velodrome built for the 1976 Olympic Games.
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
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By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
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FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
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VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2021

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