Visits to leading UK attractions fell by 70 per cent in 2020 | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Company profilesProfiles   Magazine   Handbook   Advertise  
NEWS
Visits to leading UK attractions fell by 70 per cent in 2020
POSTED 31 Mar 2021 . BY Tom Walker
Tate Modern was the UK's most visited attraction during 2020 – despite visits being down by 4.7 million on 2019 figures. Credit: Shutterstock/Ron Ellis
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received in 2019.

Visitor figures for the year, released by the Association of Leading Visitor Attractions (ALVA) today (31 March) show how badly COVID-19 has impacted the sector.

The UK's most visited attraction during 2020 was Tate Modern with 1,431,704 visits – down from 6.1 million in 2019.

Two attractions particularly affected by the pandemic were ones that would normally be among the country's most visited sites. The Royal Museums Greenwich saw a 96 per cent decline in visits (111,263 visits, down from 2.9 million in 2019), while Edinburgh Castle saw an 87% drop – falling from the 13th most visited attraction to the 44th.

When the initial lockdown commenced in March 2020, all visitor attractions were forced to close their doors.

Further restrictions during the year were then applied to individual nations or English regions – rather than the entire UK – meaning that the impact of COVID-19 restrictions was decidedly uneven.

While some attractions, especially those outdoors, were able to reopen for business, many others were forced to remain closed and were among the last to reopen during the summer – before being told to shut again, as further pandemic waves began to hit the UK.

Bernard Donoghue, director of ALVA, said: “Our annual figures for 2020 reflect what a devastatingly hard year the attractions sector and the wider visitor economy faced.

"Tourism is the UK’s 5th biggest industry and, as these figures show, was hit first, hit hardest and will take the longest to recover.”

Donoghue added that the government's approach to open other businesses ahead of visitor attractions will do nothing to help the pressures faced by the sector.

“As we approach Easter, one of the economically important times for our members, we continue to question the government’s decision to open non-essential retail but not indoor attractions, who will also miss the May Bank Holiday as well.

"In the past 14 months, most of our members have been closed for every Bank Holiday, and therefore we continue to ask the government to introduce a new Bank Holiday for 2021 at the end of September to thank the NHS and key workers and help the tourism industry repair our balance sheets.

“In the Budget, earlier this month, we welcomed the fact that the chancellor recognised several of our requests including an extension to the furlough scheme and keeping VAT at 5 per cent until the end of September, and we ask him to keep an open mind on further extending that rate for as long as necessary. "

The ALVA membership comprises more than 2200 tourist sites, ranging from museums, galleries, palaces and castles to zoos, historic houses, heritage sites and leisure attractions.
RELATED STORIES
  FEATURE: People: Anthony Rawlins


The Digital Visitor CEO explains a new whitepaper on how attractions can survive 2021 and beyond
  UK attractions leaders call on government to use £120m Festival of Britain Fund to support sector


The heads of several major organisations, including The Association of Leading Visitor Attractions (ALVA), the Museums Association (MA) and the National Museums Directors Council (NMDC), have called on the British government to use funding intended for the upcoming Festival of Britain in order to provide emergency funding for the arts, heritage and entertainment sectors.
  Prince Andrew 'no longer president of ALVA'


The Association of Leading Visitor Attractions (ALVA) has confirmed that HRH The Duke of York, Prince Andrew, will no longer represent the organisation as its president.
MORE NEWS
Horniman Museum to return 72 looted artefacts to Nigeria
Decommissioned oil rig transformed into See Monster art installation
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation in Weston-super-Mare, UK.
Jake McCoy joins Ted leadership team as director of operations
The Experience Department (Ted) has expanded its European-based leadership team, appointing Jake McCoy to the new position of director of operations.
Fabland Valley Resort launces new walkthrough attraction designed by Triotech
Fabland Valley Resort in Xiangyang in the Province of Hubei, China has opened its new "double walkthrough" attraction.
+ More news   
LATEST JOBS
Activity Manager
Welsh Water
Salary: £36,061 - £41,222pa + bonus + pension + benefits package
Job location: Llanishen, Cardiff , United Kingdom
Water Quality Engineer
Edinburgh Leisure
Salary: £33,513 - £37,236pa
Job location: Edinburgh , United Kingdom
+ More jobs  

COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

Issue 2 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 1 Volume 27


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

Issue 4 Volume 26


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
Visits to leading UK attractions fell by 70 per cent in 2020
POSTED 31 Mar 2021 . BY Tom Walker
Tate Modern was the UK's most visited attraction during 2020 – despite visits being down by 4.7 million on 2019 figures. Credit: Shutterstock/Ron Ellis
The UK's major visitor attractions recorded just 45.4 million visits during 2020 – a 70 per cent fall from the 151.3 million visits they received in 2019.

Visitor figures for the year, released by the Association of Leading Visitor Attractions (ALVA) today (31 March) show how badly COVID-19 has impacted the sector.

The UK's most visited attraction during 2020 was Tate Modern with 1,431,704 visits – down from 6.1 million in 2019.

Two attractions particularly affected by the pandemic were ones that would normally be among the country's most visited sites. The Royal Museums Greenwich saw a 96 per cent decline in visits (111,263 visits, down from 2.9 million in 2019), while Edinburgh Castle saw an 87% drop – falling from the 13th most visited attraction to the 44th.

When the initial lockdown commenced in March 2020, all visitor attractions were forced to close their doors.

Further restrictions during the year were then applied to individual nations or English regions – rather than the entire UK – meaning that the impact of COVID-19 restrictions was decidedly uneven.

While some attractions, especially those outdoors, were able to reopen for business, many others were forced to remain closed and were among the last to reopen during the summer – before being told to shut again, as further pandemic waves began to hit the UK.

Bernard Donoghue, director of ALVA, said: “Our annual figures for 2020 reflect what a devastatingly hard year the attractions sector and the wider visitor economy faced.

"Tourism is the UK’s 5th biggest industry and, as these figures show, was hit first, hit hardest and will take the longest to recover.”

Donoghue added that the government's approach to open other businesses ahead of visitor attractions will do nothing to help the pressures faced by the sector.

“As we approach Easter, one of the economically important times for our members, we continue to question the government’s decision to open non-essential retail but not indoor attractions, who will also miss the May Bank Holiday as well.

"In the past 14 months, most of our members have been closed for every Bank Holiday, and therefore we continue to ask the government to introduce a new Bank Holiday for 2021 at the end of September to thank the NHS and key workers and help the tourism industry repair our balance sheets.

“In the Budget, earlier this month, we welcomed the fact that the chancellor recognised several of our requests including an extension to the furlough scheme and keeping VAT at 5 per cent until the end of September, and we ask him to keep an open mind on further extending that rate for as long as necessary. "

The ALVA membership comprises more than 2200 tourist sites, ranging from museums, galleries, palaces and castles to zoos, historic houses, heritage sites and leisure attractions.
RELATED STORIES
FEATURE: People: Anthony Rawlins


The Digital Visitor CEO explains a new whitepaper on how attractions can survive 2021 and beyond
UK attractions leaders call on government to use £120m Festival of Britain Fund to support sector


The heads of several major organisations, including The Association of Leading Visitor Attractions (ALVA), the Museums Association (MA) and the National Museums Directors Council (NMDC), have called on the British government to use funding intended for the upcoming Festival of Britain in order to provide emergency funding for the arts, heritage and entertainment sectors.
Prince Andrew 'no longer president of ALVA'


The Association of Leading Visitor Attractions (ALVA) has confirmed that HRH The Duke of York, Prince Andrew, will no longer represent the organisation as its president.
MORE NEWS
Horniman Museum to return 72 looted artefacts to Nigeria
Decommissioned oil rig transformed into See Monster art installation
An oil rig that spent three decades in the North Sea before it was retired last year is being transformed into an interactive art installation in Weston-super-Mare, UK.
Jake McCoy joins Ted leadership team as director of operations
The Experience Department (Ted) has expanded its European-based leadership team, appointing Jake McCoy to the new position of director of operations.
Fabland Valley Resort launces new walkthrough attraction designed by Triotech
Fabland Valley Resort in Xiangyang in the Province of Hubei, China has opened its new "double walkthrough" attraction.
Aussie World launches Dingo Racer coaster
The Aussie World theme park on Australia’s Sunshine Coast has launched its first rollercoaster.
Wake The Tiger - dubbed the first-ever 'amazement park' - opens in Bristol, UK
Wake The Tiger - described as the world's first 'amazement park' - has opened its doors to the public in Bristol, UK.
+ More news   
 
COMPANY PROFILES
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion Showreel 2021
Another year has passed, and we’re definitely happy with what we have accomplished in 2021! Find out more...
More videos:
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-04 Sep 2022

HEALING SUMMIT 2022 - The Healing of Everything

Pine Cliff Resort, Portugal
27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS