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NEWS
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando
POSTED 10 Mar 2021 . BY Tom Walker
The separately ticketed park will be feature locations from the Peppa Pig universe Credit: Merlin Entertainments
Merlin to open first-ever standalone Peppa Pig theme park at Legoland Florida in the US
Opening in 2022, Peppa Pig theme park will feature rides, interactive attractions, themed play-scapes and water play areas and daily live shows
New park is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin has exclusive multi-territory licensing agreement with Hasbro to build and operate Peppa Pig attractions
Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.

Set to open in 2022, Peppa Pig Theme Park will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognizable locations from the Peppa Pig universe. Annual Passes to Peppa Pig Theme Park will be made available as standalone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park and other regional Merlin attractions.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."
Credit: Merlin Entertainments
RELATED STORIES
  Merlin reveals Chessington's new Croc Drop tower attraction


Merlin Entertainments has revealed details of the new Croc Drop attraction, set to open at its Chessington World of Adventures Resort theme park near London, UK this year.
  Legoland New York on track for 2021 – details revealed for Legoland Windsor's biggest ever addition, LEGO MYTHICA


Legoland New York is now set to open in 2021, after having to delay its intended July 2020 launch due to the COVID-19 pandemic.
  Merlin postpones opening of Legoland New York to 2021


Merlin Entertainments has announced that its upcoming Legoland resort in New York, US, will now open in 2021.
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
+ More news   
LATEST JOBS
Head of Visitor Experience
Hollow Rock
Salary: £62,000pa + Bonus potential of £20,000pa
Job location: Gibraltar, British Overseas Territory, Europe ,
Head of Leisure Services
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Salary: £65,170 - £80,480
Job location: Lambeth, London , United Kingdom
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COMPANY PROFILES
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Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
More videos:
Red Raion TV - Testimonial: Leolandia – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
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+ More catalogues  
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DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando
POSTED 10 Mar 2021 . BY Tom Walker
The separately ticketed park will be feature locations from the Peppa Pig universe Credit: Merlin Entertainments
Merlin to open first-ever standalone Peppa Pig theme park at Legoland Florida in the US
Opening in 2022, Peppa Pig theme park will feature rides, interactive attractions, themed play-scapes and water play areas and daily live shows
New park is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin has exclusive multi-territory licensing agreement with Hasbro to build and operate Peppa Pig attractions
Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.

Set to open in 2022, Peppa Pig Theme Park will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognizable locations from the Peppa Pig universe. Annual Passes to Peppa Pig Theme Park will be made available as standalone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park and other regional Merlin attractions.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."
Credit: Merlin Entertainments
RELATED STORIES
Merlin reveals Chessington's new Croc Drop tower attraction


Merlin Entertainments has revealed details of the new Croc Drop attraction, set to open at its Chessington World of Adventures Resort theme park near London, UK this year.
Legoland New York on track for 2021 – details revealed for Legoland Windsor's biggest ever addition, LEGO MYTHICA


Legoland New York is now set to open in 2021, after having to delay its intended July 2020 launch due to the COVID-19 pandemic.
Merlin postpones opening of Legoland New York to 2021


Merlin Entertainments has announced that its upcoming Legoland resort in New York, US, will now open in 2021.
MORE NEWS
Foster and Partners reveal design for sustainable marine life centre on the Red Sea
Live-streaming 'digital tour' enters the attractions sector
Live-streaming platform Heygo has ventured into the cultural visitor attractions sector by partnering with a number of museums in the UK and US.
Brad Pitt makes debut as sculptor at Finnish art museum
Hollywood superstar, Brad Pitt, has made his debut as a sculptor as part of British artist Thomas Houseago’s first ever exhibition in the Nordic countries.
World's longest and 'technologically advanced' zipline planned for Iceland
A 1km-long zipline offering riders speeds of 120km/h is set to open in Iceland later this year.
Triotech secures deal to supply rides for Puy Du Fou Asia's first Chinese attraction
Triotech has secured a deal to supply its interactive ride technology for the SAGA Experience, an immersive attraction being developed in the heart of Shanghai, China, by Puy du Fou Asia.
Tangled attraction among new additions revealed for Disneyland Paris Resort
A Tangled-themed family ride is among a range of new attractions revealed for the Walt Disney Studios Park at Disneyland Paris Resort, France.
+ More news   
 
COMPANY PROFILES
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

International Association of Amusement Parks and Attractions (IAAPA) - IAAPA Expo Europe Promo
A celebration of the industry, IAAPA Expo Europe is where thousands of leisure professionals gather to learn what’s new and trending. With hundreds of exhibitors set to showcase their innovations, an education conference packed with insights on sustainability, guest experience, technology combined with Special Events and EDUTours, this year’s expo promises to be one of our best. Find out more...
More videos:
Red Raion TV - Testimonial: Leolandia – Red Raion
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
25-28 Oct 2022

Synergy - The Retreat Show

Ibiza, Ibiza, Spain
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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