Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando | attractionsmanagement.com news
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Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando
POSTED 10 Mar 2021 . BY Tom Walker
The separately ticketed park will be feature locations from the Peppa Pig universe Credit: Merlin Entertainments
Merlin to open first-ever standalone Peppa Pig theme park at Legoland Florida in the US
Opening in 2022, Peppa Pig theme park will feature rides, interactive attractions, themed play-scapes and water play areas and daily live shows
New park is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin has exclusive multi-territory licensing agreement with Hasbro to build and operate Peppa Pig attractions
Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.

Set to open in 2022, Peppa Pig Theme Park will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognizable locations from the Peppa Pig universe. Annual Passes to Peppa Pig Theme Park will be made available as standalone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park and other regional Merlin attractions.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."
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Credit: Merlin Entertainments
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Jobs   News   Products   Magazine
NEWS
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando
POSTED 10 Mar 2021 . BY Tom Walker
The separately ticketed park will be feature locations from the Peppa Pig universe Credit: Merlin Entertainments
Merlin to open first-ever standalone Peppa Pig theme park at Legoland Florida in the US
Opening in 2022, Peppa Pig theme park will feature rides, interactive attractions, themed play-scapes and water play areas and daily live shows
New park is part of Merlin's partnership with toy and entertainment giant Hasbro
Merlin has exclusive multi-territory licensing agreement with Hasbro to build and operate Peppa Pig attractions
Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.

Set to open in 2022, Peppa Pig Theme Park will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

The separately ticketed park's theming will be based on the instantly recognizable locations from the Peppa Pig universe. Annual Passes to Peppa Pig Theme Park will be made available as standalone memberships or inclusive passes that will also grant admission to Legoland Theme Park, Legoland Water Park and other regional Merlin attractions.

The opening is part of Merlin's partnership with toy and entertainment giant Hasbro, which owns the IP for Peppa Pig. Hasbro acquired the rights in 2019, when it acquired Entertainment One for around US$4bn.

Merlin has an exclusive multi-territory licensing agreement with Hasbro to build and operate the Peppa Pig attractions, targeted at the pre-school market.

The tie-up is part of Merlin's broader strategy to engage in IP partnerships with some of the world’s most popular brands.

Mark Fisher, group chief development officer, Merlin Entertainments, said: "As one of the world leaders in location-based entertainment we are delighted to be creating this first-ever theme park dedicated to the wonderful world of Peppa Pig.

"We have already had great success with our immersive Peppa Pig World of Play attractions both here in the US and in Asia.

"Working with our partners at Hasbro, we are excited to be taking the next step in creating this fully immersive theme park, which will bring to life even more of the sights, sounds and experiences that family audiences know and love so much from Peppa’s world."
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Credit: Merlin Entertainments
RELATED STORIES
Merlin reveals Chessington's new Croc Drop tower attraction


Merlin Entertainments has revealed details of the new Croc Drop attraction, set to open at its Chessington World of Adventures Resort theme park near London, UK this year.
Legoland New York on track for 2021 – details revealed for Legoland Windsor's biggest ever addition, LEGO MYTHICA


Legoland New York is now set to open in 2021, after having to delay its intended July 2020 launch due to the COVID-19 pandemic.
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Kanva completes CA$25m redesign of Montreal's 'living museum', the Biodome
Work has been completed on the redevelopment of Montreal's Biodome – a science museum which occupies the site of the former velodrome built for the 1976 Olympic Games.
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COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2021

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