China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Profiles   Magazine   Handbook   Advertise  
NEWS
China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen
POSTED 28 Oct 2020 . BY Tom Walker
The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses Credit: Jack Rouse Associates
The Nickelodeon Playtime family attraction in Shenzhen, China is gearing up for its launch in November.

Developed in partnership by ViacomCBS and new leisure group, China Leisure, the family entertainment centre (FEC) will bring the likes of Spongebob Squarepants, Dora the Explorer, PAW Patrol and Teenage Mutant Ninja Turtles to life for the Chinese market.

China Leisure has worked with experience designers JRA and Forrec to create the 1,800sq m attraction, which features more than a dozen attractions across five themed zones and a performance stage.

The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses.

Aimed at children aged between two- and eleven-years-old, entry to the attraction costs US$30 for one child and one adult.

Speaking exclusively to Attractions Managementmagazine for an interview in the next edition, China Leisure president Linda Dong said the FEC sector could be "the future" of the attractions sector.

“We see rapid growth in family entertainment spending in China; Children's Entertainment Centres are really gaining a lot of traction here,” she said.

“Malls are actively looking for experience-based tenants right now – it's F&B and children's experiences that are really driving traffic.

“Theme parks are massively capital-intensive and much slower to build out in terms of government permits.

"FECs are very fast to build out and pretty much all the malls want them."

The attractions at Nickelodeon Playtime are child-directed, with no customer journey – families are able to choose how to use the facilities and in which order.

“We're seeing a growing trend for immersive play in China,” Dong said.

“It's not just about telling a really good story and having lots of themed lands and shows, it's about allowing the guest to create their own story.

"Our play is non directed – it's up to the families and kids to decide how they want to use the space. Chidlren have such great imaginations – our goal was to create amazing, immersive lands and zones for the kids to do their own thing in."

Dong was interviewed for the upcoming issue of Attractions Management. To make sure you don't miss out on your free digital edition, click here to sign up.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Work restarts on Nickelodeon's giant indoor theme park in China


Construction on the Mall of China, a US$750 m (£647m, €688m) development in Chongqing City, China, has recommenced after developers were given the green light to continue.
PAW Patrol-themed area to open at Movie Park Germany


Movie Park Germany has announced an extension of its partnership with Nickelodeon, which will see the opening of a new themed area dedicated to children’s the entertainment brand's PAW Patrol TV series later this quarter.
Viacom abandons plan for underwater Nickelodeon resort and theme park as developer hits out against fake news surrounding project


Viacom has pulled out of controversial plans to create an underwater Nickelodeon resort and theme park in the Philippines, though its developer has announced its intention to push on, hitting out against fake news which has threatened to sink the project.
MORE NEWS
Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff.
ILMxLAB launches Lightsaber Dojo, new Star Wars VR experience for attractions
ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions.
Bristol zoo to leave its historic city site after 185 years
The owner of Bristol Zoo, one of the world’s oldest zoos, has revealed plans to leave its city-centre site and relocate all operations to a sister site 10 miles away.
OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park
Architecture firm OMA has revealed designs for an ambitious underwater sculpture park which will stretch across seven miles off the coast of Miami Beach, Florida, US.
+ More news   
LATEST JOBS
+ More jobs  

COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs   News   Products   Magazine
NEWS
China Leisure president, Linda Dong, talks to Attractions Management about the new Nickelodeon Playtime attraction in Shenzhen
POSTED 28 Oct 2020 . BY Tom Walker
The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses Credit: Jack Rouse Associates
The Nickelodeon Playtime family attraction in Shenzhen, China is gearing up for its launch in November.

Developed in partnership by ViacomCBS and new leisure group, China Leisure, the family entertainment centre (FEC) will bring the likes of Spongebob Squarepants, Dora the Explorer, PAW Patrol and Teenage Mutant Ninja Turtles to life for the Chinese market.

China Leisure has worked with experience designers JRA and Forrec to create the 1,800sq m attraction, which features more than a dozen attractions across five themed zones and a performance stage.

The attractions are centred around active and immersive play and include drop slides, themed soft play areas, foam pits, interactive games, climbing walls and playground obstacle courses.

Aimed at children aged between two- and eleven-years-old, entry to the attraction costs US$30 for one child and one adult.

Speaking exclusively to Attractions Managementmagazine for an interview in the next edition, China Leisure president Linda Dong said the FEC sector could be "the future" of the attractions sector.

“We see rapid growth in family entertainment spending in China; Children's Entertainment Centres are really gaining a lot of traction here,” she said.

“Malls are actively looking for experience-based tenants right now – it's F&B and children's experiences that are really driving traffic.

“Theme parks are massively capital-intensive and much slower to build out in terms of government permits.

"FECs are very fast to build out and pretty much all the malls want them."

The attractions at Nickelodeon Playtime are child-directed, with no customer journey – families are able to choose how to use the facilities and in which order.

“We're seeing a growing trend for immersive play in China,” Dong said.

“It's not just about telling a really good story and having lots of themed lands and shows, it's about allowing the guest to create their own story.

"Our play is non directed – it's up to the families and kids to decide how they want to use the space. Chidlren have such great imaginations – our goal was to create amazing, immersive lands and zones for the kids to do their own thing in."

Dong was interviewed for the upcoming issue of Attractions Management. To make sure you don't miss out on your free digital edition, click here to sign up.

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Work restarts on Nickelodeon's giant indoor theme park in China


Construction on the Mall of China, a US$750 m (£647m, €688m) development in Chongqing City, China, has recommenced after developers were given the green light to continue.
PAW Patrol-themed area to open at Movie Park Germany


Movie Park Germany has announced an extension of its partnership with Nickelodeon, which will see the opening of a new themed area dedicated to children’s the entertainment brand's PAW Patrol TV series later this quarter.
Viacom abandons plan for underwater Nickelodeon resort and theme park as developer hits out against fake news surrounding project


Viacom has pulled out of controversial plans to create an underwater Nickelodeon resort and theme park in the Philippines, though its developer has announced its intention to push on, hitting out against fake news which has threatened to sink the project.
MORE NEWS
Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff.
ILMxLAB launches Lightsaber Dojo, new Star Wars VR experience for attractions
ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions.
Bristol zoo to leave its historic city site after 185 years
The owner of Bristol Zoo, one of the world’s oldest zoos, has revealed plans to leave its city-centre site and relocate all operations to a sister site 10 miles away.
OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park
Architecture firm OMA has revealed designs for an ambitious underwater sculpture park which will stretch across seven miles off the coast of Miami Beach, Florida, US.
EXCLUSIVE: Interactive ‘free roaming’ VR experience to launch in 2021 – Atmos VR plans eight sites in England
A new virtual reality (VR)-based, interactive gaming attraction is set to launch in the West Midlands, England in 2021.
Nijigen no Mori to add Dragon Quest-themed park to its offering
Nijigen no Mori theme park in Japan has revealed plans to add an entire new area based on the popular Japanese role-playing game (JRPG) Dragon Quest.
+ More news   
 
COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS