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KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
KidZania offers the chance for children to role play in dozens of real life professions
"We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful"
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
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Jobs   News   Products   Magazine
NEWS
KidZania plans major expansion with first US sites
POSTED 14 May 2019 . BY Andy Knaggs
KidZania offers the chance for children to role play in dozens of real life professions
We're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful
– Greg Stevens
KidZania – the children's edutainment centre operator – has announced plans to expand into the US, with its first centre due to open in Frisco, Dallas, Texas later this year and another three cities ‒ New York, Chicago and Los Angeles ‒ to follow through to 2021.

There are currently 27 KidZania centres in 21 countries, with the US plans further expanding the franchise's global reach.

"At KidZania, kids have an opportunity to role-play more than 100 professions within an 80,000 square foot indoor city designed just for them," said Greg Stevens, chief executive officer of KidZania USA.

"In the US, we're onboarding industry partners and identifying new local champions, because that is what makes the immersive learning experiences real and meaningful."

KidZania's offering is a kid-size city, where children can play a variety of real-life roles in realistic simulations. Role-play professions include firefighter, journalist, chef and surgeon. KidZania says the experience allows children to "learn about the world of work while building real-life skills like financial literacy, teamwork and problem solving".

Many of the centres are operated on a franchise model, while KidZania also partners with consumer brands to incorporate them into a city's architecture and activities. In this way, brands such as British Airways, Netflix, Microsoft, Honda, Johnson & Johnson, Sony, Kellogg's, WWE and Nintendo have all become involved with the operator.

Centres are created with architecture and streets appropriate to their location
RELATED STORIES
Kidzania’s Kidpreneur 2018 to take place in London in October


Edutainment brand Kidzania is bringing back its day-long festival of young entrepreneurship, Kidpreneur, on 13 October 2018 at its London site.
KidZania teams up with Nintendo for London Labo experience


Kidzania's London attraction at the Westfield Shopping Centre has made a new addition to the pint-sized indoor city – the Nintendo Labo.
KidZania expansion continues with S$90m Singapore edutainment park


KidZania continues to rapidly expand operations with the launch of its latest edutainment centre at Palawan Beach Sentosa in Singapore.
FEATURE: Top Team: All work, all play


As Kidzania opens its latest educational play ‘city’ in London, we speak to the team behind the concept
MORE NEWS
Reykjavik city centre set to welcome ocean-side geo-thermal wellness lagoon in 2021
Attractions and hospitality brand, Pursuit, has unveiled plans to develop a premium oceanfront geothermal lagoon in Iceland.
Therme Group announces development plans to roll out wellbeing resorts across UK
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans to develop and expand its concept in other major UK cities.
COVID-19 stimulus package – VAT cut for hospitality, companies to get apprenticeship funding
The hospitality and attractions sectors will benefit from a temporary cut to VAT as part of stimulus measures announced by chancellor Rishi Sunak.
Eureka! reveals new designs for Eureka! Mersey – construction to begin in 2021
New concept designs and visuals have been released for the Eureka! Mersey project – a £11.75m children's visitor attraction being developed in Liverpool, UK.
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COMPANY PROFILES
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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