French company Looping acquires UK’s West Midland Safari Park | attractionsmanagement.com news
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French company Looping acquires UK’s West Midland Safari Park
POSTED 10 Jan 2019 . BY Luke Cloherty
WMSP welcomed 700,000 visitors through its doors last year. The park features a four-mile safari drive-through and an array of wildlife. Credit: Shutterstock.com
French amusement park operator Looping Group has acquired British attraction West Midland Safari Park, located in Worcestershire, England.

The deal, for an undisclosed sum, sees the French operator add the zoo to its 14 other regional parks located across Europe in countries – including France, Switzerland, Germany and Portugal.

"We are very pleased to welcome a great management team and staff who will be key to developing the park into an even more exciting family destination, with our support and new feature investments,” said Laurent Bruloy, CEO of Looping.

"We want to keep the strong local anchorage of West Midlands Safari Park with its local communities and will continue the important role it plays in animal conservation in and ex-situ."

Meanwhile, a spokesperson for the zoo declined to comment directly, but did tell Attractions Management that "further information about this exciting development will be available later this year".

The park welcomed 700,000 visitors in 2018. The park features a four-mile safari drive-through and an array of wildlife.

Looping, meanwhile, was set up in 2011. It attracts around 4 million visitors each year with a turnover in excess of €100m (US$115.3m, £90.3m).
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NEWS
French company Looping acquires UK’s West Midland Safari Park
POSTED 10 Jan 2019 . BY Luke Cloherty
WMSP welcomed 700,000 visitors through its doors last year. The park features a four-mile safari drive-through and an array of wildlife. Credit: Shutterstock.com
French amusement park operator Looping Group has acquired British attraction West Midland Safari Park, located in Worcestershire, England.

The deal, for an undisclosed sum, sees the French operator add the zoo to its 14 other regional parks located across Europe in countries – including France, Switzerland, Germany and Portugal.

"We are very pleased to welcome a great management team and staff who will be key to developing the park into an even more exciting family destination, with our support and new feature investments,” said Laurent Bruloy, CEO of Looping.

"We want to keep the strong local anchorage of West Midlands Safari Park with its local communities and will continue the important role it plays in animal conservation in and ex-situ."

Meanwhile, a spokesperson for the zoo declined to comment directly, but did tell Attractions Management that "further information about this exciting development will be available later this year".

The park welcomed 700,000 visitors in 2018. The park features a four-mile safari drive-through and an array of wildlife.

Looping, meanwhile, was set up in 2011. It attracts around 4 million visitors each year with a turnover in excess of €100m (US$115.3m, £90.3m).
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
Kew Gardens establishes new 'living laboratory' to study biodiversity
Kew Gardens has established a "living laboratory" at its wild botanic garden at Wakehurst, UK.
UK government and National Lottery allocate £10m in vouchers to fund attractions visits
Discount rail and bus travel and £10m in vouchers to key attractions – funded by the National Lottery – are among the measures announced in the UK government’s plan to boost the country's tourism sector.
Kanva completes CA$25m redesign of Montreal's 'living museum', the Biodome
Work has been completed on the redevelopment of Montreal's Biodome – a science museum which occupies the site of the former velodrome built for the 1976 Olympic Games.
Heatherwick's Little Island – an 'urban park on stilts' – opens on Hudson River
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Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
TechnoAlpin

The TechnoAlpin SnowRoom is the most attractive and effective way for customers to cool down from h [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-24 Jun 2021

Post Covid Recovery Conference

Vrtual,
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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