Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans | attractionsmanagement.com news
GET ATTRACTIONS MANAGEMENT
magazine
Yes! Send me the FREE digital edition of Attractions Management and the FREE weekly Attractions Management ezines and breaking news alerts!
Not right now, thanksclose this window
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs   News   Features   Video    Products   Company profilesProfiles   Magazine   Handbook   Advertise  
NEWS
Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans
POSTED 17 Oct 2017 . BY Tom Anstey
The Bear Grylls Adventure attraction, to open in 2018, is targeted at the adventure-based experiences market
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages
RELATED STORIES
Bear Grylls Survival Academy launches at ZSL Whipsnade Zoo


Adventure survivalist Bear Grylls and ZSL Whipsnade Zoo in Bedfordshire, UK, have teamed up to bring a brand new summer academy for kids to put their survival skills to the test.
Bear Grylls Fitness to launch in London


Explorer Bear Grylls will be launching his indoor fitness programme in London at trampoline park provider Oxygen Freejumping this Friday (7 April 2017).
Peppa Pig World nears opening date at Leolandia


Cartoon sensation Peppa Pig will be the star of Leolandia’s latest attraction when the Italian theme park reopens for the season on 28 March.
MORE NEWS
UK Budget 2021: Business rates cut by half for health clubs, leisure and hospitality
Health clubs, gyms, hotels, pubs and other leisure businesses will receive a 50 per cent cut in business rates over the next year.
Winners of first-ever Surf Park Awards revealed
Australian surf park operator URBNSurf and wave generating specialist Wavegarden are among the winners of the inaugural Surf Park Awards.
Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
A puppet of a refugee girl has 'walked' across Europe on a 5,000km (3,100m) journey, with the help of eleven puppeteers and is now nearing the end of her journey from Syria to the UK.
Eden Project Qingdao reaches construction milestone
Construction work on the Eden Project Qingdao visitor attraction in China has reached a major milestone.
+ More news   
LATEST JOBS
Commercial Operations Manager
Heritage Great Britain
Salary: £38,000 - £40,000
Job location: Land's End, Cornwall , United Kingdom
Assistant Premises Managers x 2
Chesterfield Borough Council
Salary: c£25,250 FTE
Job location: Chesterfield, Derbyshire , United Kingdom
+ More jobs  

COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion presents Moby Dick – Friends to the rescue! at IAAPA Expo Barcelona
Red Raion, the CGI studio specialising in media-based attractions, will be attending this year’s IAAPA Expo Europe. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
 
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2021 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2021 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2020 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

06 Apr 2020 issue 153


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021
Jobs    News   Products   Magazine
NEWS
Bear Grylls adventure park for Birmingham and Peppa Pig goes global in Merlin plans
POSTED 17 Oct 2017 . BY Tom Anstey
The Bear Grylls Adventure attraction, to open in 2018, is targeted at the adventure-based experiences market
Merlin Entertainments has revealed plans for a Bear Grylls adventure park in Birmingham and a chain of attractions based on the Peppa Pig brand to launch worldwide.

The Bear Grylls attraction will open in 2018, targeting the adventure-based experiences market with a high ropes course and a skydiving experience at Birmingham’s National Exhibition Centre (NEC).

Earlier this year, Merlin lodged plans with Solihull Metropolitan Borough Council for the secret £20m (US$26.4m, €22.3m) scheme, then dubbed “Project Thor”.

The 145,000sq ft (13,500sq m) park will have the capacity for up to 2,000 visitors a day, and feature a shop and café.

Merlin also disclosed a multi-territory agreement with Entertainment One (eOne) to open Peppa Pig themed attractions and accommodation outside of the UK.

The plans include the first standalone Peppa Pig theme park, set to open in 2019, and two new in-park Peppa Pig areas at existing theme parks in 2018.

Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages.

“The rollout of new attractions as part of this deal will further diversify our portfolio – by brand, customer type and geography,” said Merlin chief executive Nick Varney.

“Our Merlin Magic Making creative team is already well progressed in working with our partners at eOne to develop these new concepts which will complement our existing brands and extend our reach into the important pre-school market.”

The new partnerships were announced as part of a trading update from Merlin, with the operator reporting a 12.4 per cent rise in total revenue for the 40 weeks ended 7 October 2017. Like-for-like revenue, however, was flat due to “difficult summer trading” in Merlin’s midway London and European theme parks following "the series of terror attacks and unfavourable weather".
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
Peppa Pig – one of the world’s leading pre-school IPs – is broadcast in 180 territories and in 40 different languages
RELATED STORIES
Bear Grylls Survival Academy launches at ZSL Whipsnade Zoo


Adventure survivalist Bear Grylls and ZSL Whipsnade Zoo in Bedfordshire, UK, have teamed up to bring a brand new summer academy for kids to put their survival skills to the test.
Bear Grylls Fitness to launch in London


Explorer Bear Grylls will be launching his indoor fitness programme in London at trampoline park provider Oxygen Freejumping this Friday (7 April 2017).
Peppa Pig World nears opening date at Leolandia


Cartoon sensation Peppa Pig will be the star of Leolandia’s latest attraction when the Italian theme park reopens for the season on 28 March.
MORE NEWS
UK Budget 2021: Business rates cut by half for health clubs, leisure and hospitality
Health clubs, gyms, hotels, pubs and other leisure businesses will receive a 50 per cent cut in business rates over the next year.
Winners of first-ever Surf Park Awards revealed
Australian surf park operator URBNSurf and wave generating specialist Wavegarden are among the winners of the inaugural Surf Park Awards.
Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
A puppet of a refugee girl has 'walked' across Europe on a 5,000km (3,100m) journey, with the help of eleven puppeteers and is now nearing the end of her journey from Syria to the UK.
Eden Project Qingdao reaches construction milestone
Construction work on the Eden Project Qingdao visitor attraction in China has reached a major milestone.
World’s first UNESCO digital trail launches in Scotland
Scotland's Unesco World Heritage Sites are being brought together through the world’s first ever UNESCO digital trail.
Jakob Wahl appointed IAAPA's chief operating officer
Jakob Wahl has been named executive VP and chief operating officer of global attractions industry body IAAPA.
+ More news   
 
COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion presents Moby Dick – Friends to the rescue! at IAAPA Expo Barcelona
Red Raion, the CGI studio specialising in media-based attractions, will be attending this year’s IAAPA Expo Europe. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS