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'One brand worldwide': SeaWorld says no to orcas for overseas attractions
POSTED 11 May 2017 . BY Tom Anstey
SeaWorld says its current generation of orcas will be the last held under its captivity Credit: Shutterstock.com
SeaWorld CEO Joel Manby has confirmed the operator’s commitment to becoming an orca-free enterprise, telling shareholders that the company would not even consider having killer whales in any of its international endeavours.

SeaWorld’s largest shareholder, Blackstone, recently sold its 21 per cent stake in the theme park operator to Chinese investors Zhonghong Zhuoye Group, with the deal including an agreement to develop future themed entertainment destinations, including theme parks, waterparks and FECs across Asia.

Having already made a commitment to end orca captivity at its parks in the US and announcing that its Abu Dhabi venture on Yas Island would be its first orca-free park, Manby said definitively that SeaWorld would not be using the animals for any of its international ventures.

When asked if SeaWorld would consider having orcas in its international parks, Manby replied “no”.

“As far as going into China, we will have one brand worldwide,” he said, speaking during an earnings call. “We've talked in detail with the new board members and the new owners. They know our strategy. They support it. Many of the animal issues that have happened in the US are already happening there.

“In China, we will be a leader in that cause. We will be ahead of the curve, not in the middle of the tip of the spear, so to speak. We know our direction and so do our partners.”

SeaWorld has recently started negotiations to bring its presence to Asia, specifically in China, Hong Kong and Macau. According to the operator, the consulting and review process will take three years, with a park coming up in the next five to seven years.

“The Middle East and Asia are both very interested in expanding SeaWorld as a capital light business strategy with low start up costs. It fits with our resources and what we can do,” said Manby. “So we're very excited.”

SeaWorld is currently working to reposition its brand from animal entertainment to ‘Experiences that Matter’, addressing challenges such as the Blackfish backlash, delivering distinct guest experiences that are fun and meaningful, pursuing organic and strategic revenue growth and finally improving financial discipline.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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NEWS
'One brand worldwide': SeaWorld says no to orcas for overseas attractions
POSTED 11 May 2017 . BY Tom Anstey
SeaWorld says its current generation of orcas will be the last held under its captivity Credit: Shutterstock.com
SeaWorld CEO Joel Manby has confirmed the operator’s commitment to becoming an orca-free enterprise, telling shareholders that the company would not even consider having killer whales in any of its international endeavours.

SeaWorld’s largest shareholder, Blackstone, recently sold its 21 per cent stake in the theme park operator to Chinese investors Zhonghong Zhuoye Group, with the deal including an agreement to develop future themed entertainment destinations, including theme parks, waterparks and FECs across Asia.

Having already made a commitment to end orca captivity at its parks in the US and announcing that its Abu Dhabi venture on Yas Island would be its first orca-free park, Manby said definitively that SeaWorld would not be using the animals for any of its international ventures.

When asked if SeaWorld would consider having orcas in its international parks, Manby replied “no”.

“As far as going into China, we will have one brand worldwide,” he said, speaking during an earnings call. “We've talked in detail with the new board members and the new owners. They know our strategy. They support it. Many of the animal issues that have happened in the US are already happening there.

“In China, we will be a leader in that cause. We will be ahead of the curve, not in the middle of the tip of the spear, so to speak. We know our direction and so do our partners.”

SeaWorld has recently started negotiations to bring its presence to Asia, specifically in China, Hong Kong and Macau. According to the operator, the consulting and review process will take three years, with a park coming up in the next five to seven years.

“The Middle East and Asia are both very interested in expanding SeaWorld as a capital light business strategy with low start up costs. It fits with our resources and what we can do,” said Manby. “So we're very excited.”

SeaWorld is currently working to reposition its brand from animal entertainment to ‘Experiences that Matter’, addressing challenges such as the Blackfish backlash, delivering distinct guest experiences that are fun and meaningful, pursuing organic and strategic revenue growth and finally improving financial discipline.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Little Amal, a puppet of a refugee girl, has walked 5,000km across Europe
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TOR Systems have been in this business since 1981. [more...]
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Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
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More videos:
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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