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Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon's Creative is developing its augmented reality and virtual reality capabilities Credit: Falcon's Creative
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.

In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.

“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.

Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.

“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”



The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.

“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”

In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.

“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
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Jobs   News   Products   Magazine
NEWS
Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon's Creative is developing its augmented reality and virtual reality capabilities Credit: Falcon's Creative
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.

In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.

“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.

Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.

“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”



The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.

“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”

In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.

“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
IAAPA 2016: Kennedy Space Center launches US$23m Heroes and Legends addition


Florida’s Kennedy Space Center has officially launched its newest attraction, bringing its off-site Hall of Fame into the visitor complex as part of its new Heroes and Legends exhibition.
Hololens gets first public outing as part of new Mars experience at Kennedy Space Center


Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
Major expansion in the works for Fun Spot America as Falcon's Creative unveils 10-year masterplan


Fun Spot America has set out a 10-year masterplan for a major expansion of its theme park in Orlando, Florida.
IMG Worlds of Adventure masterplanner Falcon's Creative unveils Avengers ride


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Scott Brownrigg-designed Museum of Military Medicine in Cardiff given planning approval
The Museum of Military Medicine in the UK has received planning approval for a new building in the city of Cardiff.
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ILMxLAB – a subsidiary of Lucasfilm – has launched a new virtual reality (VR)-based experience for visitor attractions.
Bristol zoo to leave its historic city site after 185 years
The owner of Bristol Zoo, one of the world’s oldest zoos, has revealed plans to leave its city-centre site and relocate all operations to a sister site 10 miles away.
OMA designs Miami Beach's ReefLine – a seven mile-long underwater sculpture park
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COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
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VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS