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Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon's Creative is developing its augmented reality and virtual reality capabilities Credit: Falcon's Creative
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.

In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.

“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.

Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.

“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”



The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.

“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”

In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.

“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
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Jobs   News   Products   Magazine
NEWS
Falcon's Creative hints at VR/AR breakthroughs for attractions sector
POSTED 17 Feb 2017 . BY Alice Davis
Falcon's Creative is developing its augmented reality and virtual reality capabilities Credit: Falcon's Creative
Falcon’s Creative has launched a virtual reality and augmented reality studio where it will develop cutting-edge entertainment content for its attractions clients.

In a newly released video, the Falcon’s Creative team announced its new venture into providing VR, AR and mixed reality content, and also revealed some of their breakthroughs in harnessing these technologies for attractions environments.

“I put on the HMD [head-mounted display] and I’m blown away by the escapism, but what we do to take that to a larger group is where we’re quite excited to start sharing some of that logic,” said Falcon’s Creative president Cecil Magpuri.

Magpuri refers to the fact that so far most VR experiences in attractions – a VR coaster, for example – involve everyone having the same experience. Now, he says, users will be able to control, to some degree, their own narrative.

“What this is introducing is the same emotional arcs that you’re getting and the immersion factor, but now the resolution of change can happen from vehicle to vehicle or from passenger to passenger, which is really quite special.”



The company is also developing AR and mixed reality capabilities, allowing them to layer data and content over real-world experiences.

“These are the kind of things we are implementing on top of immersive experiences, where it enhances the individuality of each player or each experience within this unique technology.”

In the short film, the Orlando, Florida-based design firm also highlights the importance of the multi-sensory immersion, adding smells, sounds and motion to the experience.

“We’ve always put guests at the middle of the story and we’re always looking for new ways and new techniques to do that. VR and AR is the new frontier,” said David Schaefer, vice president at the company.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
IAAPA 2016: Kennedy Space Center launches US$23m Heroes and Legends addition


Florida’s Kennedy Space Center has officially launched its newest attraction, bringing its off-site Hall of Fame into the visitor complex as part of its new Heroes and Legends exhibition.
Hololens gets first public outing as part of new Mars experience at Kennedy Space Center


Legendary astronaut Buzz Aldrin was among the first to try out Microsoft’s Hololens technology for the first time in a visitor attraction, with a new exhibition at the Florida’s Kennedy Space Center allowing visitors to virtually explore the surface of Mars.
Major expansion in the works for Fun Spot America as Falcon's Creative unveils 10-year masterplan


Fun Spot America has set out a 10-year masterplan for a major expansion of its theme park in Orlando, Florida.
IMG Worlds of Adventure masterplanner Falcon's Creative unveils Avengers ride


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The Donald Trump baby blimp, which was flown over London's Parliament Square in July 2018 during the then-US president's visit to the UK, has found a new home at the Museum of London.
Transport museum to anchor £33.8m tourism development in central Scotland
A museum charting the history of transport and motor vehicles is set to anchor a new tourism destination near Perth, Scotland.
Chinese media group Enlight plans huge Movie World theme park in Yangzhou
Beijing Enlight Media, one of China's largest publicly-traded media groups, has revealed plans to create a vast movie-themed park in the city of Yangzhou.
Hong Kong's Ocean Park gets HK$2.8bn investment to move it from theme park to themed resort
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COMPANY PROFILES
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RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
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FEATURED SUPPLIER

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VIDEO GALLERY

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More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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