Nintendo signs deal with Universal for exclusive theme park rights | attractionsmanagement.com news
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Nintendo signs deal with Universal for exclusive theme park rights
POSTED 08 May 2015 . BY Tom Anstey
Popular Nintendo IPs will soon be appearing in Universal theme parks Credit: Nintnedo
IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.

The freshly-signed deal looks to be one of Nintendo's first steps to further expand the reach of its character franchises – something its president and CEO Satoru Iwata promised in 2014.

The deal, which will see Nintendo characters move exclusively to Universal theme parks, will use “immersive experiences,” according to a joint statement.

“Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters”, said the statement. “Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.”

The news comes on the same day that Nintendo announced its full year financial results, beating market expectations with a profit of US$351m (€309m, £231m) – the first time the company recorded an operating profit in four years.

Universal and Nintendo will now sit down to create specific concepts, with announcements on what those will entail expected to be announced in the near future.
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Jobs    News   Products   Magazine
NEWS
Nintendo signs deal with Universal for exclusive theme park rights
POSTED 08 May 2015 . BY Tom Anstey
Popular Nintendo IPs will soon be appearing in Universal theme parks Credit: Nintnedo
IPs such as Mario, Zelda and Pokémon could soon be coming to Universal’s theme parks and resorts after the company agreed a deal with Nintendo to create rides, shows and other attractions based around the videogame developer’s top franchises.

The freshly-signed deal looks to be one of Nintendo's first steps to further expand the reach of its character franchises – something its president and CEO Satoru Iwata promised in 2014.

The deal, which will see Nintendo characters move exclusively to Universal theme parks, will use “immersive experiences,” according to a joint statement.

“Nintendo has created remarkable and imaginative worlds filled with captivating stories and beloved characters”, said the statement. “Now, for the first time, those stories and characters will be brought to life in entirely new ways – only at Universal theme parks.”

The news comes on the same day that Nintendo announced its full year financial results, beating market expectations with a profit of US$351m (€309m, £231m) – the first time the company recorded an operating profit in four years.

Universal and Nintendo will now sit down to create specific concepts, with announcements on what those will entail expected to be announced in the near future.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Future-proofing ticketing solutions with TOR Systems
TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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