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Hamleys opens in-store London Underground attraction
POSTED 12 Feb 2014 . BY Chris Dodd
The attraction features an interactive tube station and a 1970s train driver's cab Credit: Shutterstock.com/hipproductions
Historic London’s toy store Hamleys has launched its own interactive attraction based on the London Underground on the lower floor of its Regent Street store.

The attraction opened earlier this week, featuring an interactive tube station area and a 1970s train driver's cab, thanks to a partnership between the store and the London Transport Museum.

As well as the two main features, the attraction plays hosts to transport related games, a Nerf tunnel target board and in-store entertainment.

"We are delighted to be the only place in London where families can enjoy the experience of being in the driver's cab of an underground train, making a trip to Hamleys all the more exciting,” says Ralph Cunningham, retail and brand director of Hamleys.

"We look forward to continuing our strong relationship with the London Transport Museum."

Hamleys posted total sales of £31.3m in the nine weeks to December 2012 and opened up 10 international outlets in 2013.
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Jobs    News   Products   Magazine
NEWS
Hamleys opens in-store London Underground attraction
POSTED 12 Feb 2014 . BY Chris Dodd
The attraction features an interactive tube station and a 1970s train driver's cab Credit: Shutterstock.com/hipproductions
Historic London’s toy store Hamleys has launched its own interactive attraction based on the London Underground on the lower floor of its Regent Street store.

The attraction opened earlier this week, featuring an interactive tube station area and a 1970s train driver's cab, thanks to a partnership between the store and the London Transport Museum.

As well as the two main features, the attraction plays hosts to transport related games, a Nerf tunnel target board and in-store entertainment.

"We are delighted to be the only place in London where families can enjoy the experience of being in the driver's cab of an underground train, making a trip to Hamleys all the more exciting,” says Ralph Cunningham, retail and brand director of Hamleys.

"We look forward to continuing our strong relationship with the London Transport Museum."

Hamleys posted total sales of £31.3m in the nine weeks to December 2012 and opened up 10 international outlets in 2013.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
MORE NEWS
Universal Beijing Resort reveals expansion plans for second phase
Universal Beijing Resort in China is preparing to embark on the second phase of its construction programme.
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
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QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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