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Merlin secures Turkuazoo Aquarium acquisition
POSTED 24 Sep 2013 . BY Tom Anstey
Turkuazoo will become part of Merlin's European Midway Operating Group
Merlin Entertainments has announced the acquisition of Istanbul's Turkuazoo Aquarium from Dutch-based company Global Aquariums BV for an undisclosed sum.

The aquarium is Merlin’s first acquisition in Turkey’s largest city, which the attractions brand sees as a catalyst to potentially develop a ‘cluster’ of its global midway brands in the city.

The aquarium, which first opened in 2009, will have its displays and infrastructure upgraded to enhance the overall visitor experience.

Merlin owns and operates Sea Life, the largest aquarium brand in the world, which attracts around 14m visitors a year through its 45 aquariums and marine sanctuary attractions.

“Istanbul offers us both a very significant domestic market as well as a fast growing tourist trade and this wonderful site – big enough to be awe inspiring, but also very accessible for visitors,” said Glenn Earlam, managing director for Merlin Entertainments Midway Attractions. “Our objective is to work with the local team to add some additional ‘Merlin magic’ and underline its position as a world class aquarium and the must see attraction for the city.”

Merlin was recently named Britain’s Best Brand 2013 – an award which is linked to the Sunday Times HSBC International Track 200, a league table which ranks Britain’s mid-market private companies with the fastest-growing international sales.
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Jobs    News   Products   Magazine
NEWS
Merlin secures Turkuazoo Aquarium acquisition
POSTED 24 Sep 2013 . BY Tom Anstey
Turkuazoo will become part of Merlin's European Midway Operating Group
Merlin Entertainments has announced the acquisition of Istanbul's Turkuazoo Aquarium from Dutch-based company Global Aquariums BV for an undisclosed sum.

The aquarium is Merlin’s first acquisition in Turkey’s largest city, which the attractions brand sees as a catalyst to potentially develop a ‘cluster’ of its global midway brands in the city.

The aquarium, which first opened in 2009, will have its displays and infrastructure upgraded to enhance the overall visitor experience.

Merlin owns and operates Sea Life, the largest aquarium brand in the world, which attracts around 14m visitors a year through its 45 aquariums and marine sanctuary attractions.

“Istanbul offers us both a very significant domestic market as well as a fast growing tourist trade and this wonderful site – big enough to be awe inspiring, but also very accessible for visitors,” said Glenn Earlam, managing director for Merlin Entertainments Midway Attractions. “Our objective is to work with the local team to add some additional ‘Merlin magic’ and underline its position as a world class aquarium and the must see attraction for the city.”

Merlin was recently named Britain’s Best Brand 2013 – an award which is linked to the Sunday Times HSBC International Track 200, a league table which ranks Britain’s mid-market private companies with the fastest-growing international sales.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
Museum operators using AR to take their exhibits global
Two leading museum operators in the UK have partnered with an augmented reality specialist to present holographic exhibits and experiences for students around the world.
John McAslan + Partners-designed M7 cultural hub and museum opens in Doha
A new creative hub in Doha looks to position itself as the new heart of Qatar’s fashion and design industry – as well as a public showcase for innovation and entrepreneurship in the region.
North American and Japanese attractions dominate 2021 Thea Awards
North America and Japan-based visitor attractions and businesses picked up 14 of the 19 Thea Awards this year.
IAAPA news: VRstudios and Creative Works launch 'Fury' VR attraction
VRstudios and Creative Works have launched a new VR-based multiplayer attraction.
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COMPANY PROFILES
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
IAAPA EMEA

IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

Giving the Gift of an experience has limitless benefits
As we emerge from the clutches of Covid and our freedom of movement is fully restored, giving the gift of an experience is more appealing than ever before. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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