Merlin Entertainments acquires Gardaland | attractionsmanagement.com news
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Merlin Entertainments acquires Gardaland
POSTED 13 Nov 2006 . BY
Merlin Entertainments, the European attractions operator, has acquired one of Italy’s largest theme parks, Gardaland, for a reported 500m euro (£340m, US$643m).

Gardaland draws more than three million visitors each year and brings Merlin’s portfolio up to 37 different attractions in 11 countries, including the Legoland and Sea Life brands.

Nick Varney, Merlin’s chief executive, said: “Gardaland is exactly what we have been looking for; a high quality business and brand with excellent staff and on-park attractions.

“It provides a natural extension to our existing customer base, attracting high volumes of young adults and teens as well as our traditional family market, which offers opportunities for joint promotion and development activities in the future.”

Merlin, which was bought by US private equity firm Blackstone for £102.5m in 2005, plans to introduce a Sea Life centre and Legoland Discovery centre to the park.

The current owners – Investindustrial and Aletti Merchant of Banco Popolare di Verona e Novara – will retain a minority stake in Gardaland. Details: www.merlinentertainments.biz

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NEWS
Merlin Entertainments acquires Gardaland
POSTED 13 Nov 2006 . BY
Merlin Entertainments, the European attractions operator, has acquired one of Italy’s largest theme parks, Gardaland, for a reported 500m euro (£340m, US$643m).

Gardaland draws more than three million visitors each year and brings Merlin’s portfolio up to 37 different attractions in 11 countries, including the Legoland and Sea Life brands.

Nick Varney, Merlin’s chief executive, said: “Gardaland is exactly what we have been looking for; a high quality business and brand with excellent staff and on-park attractions.

“It provides a natural extension to our existing customer base, attracting high volumes of young adults and teens as well as our traditional family market, which offers opportunities for joint promotion and development activities in the future.”

Merlin, which was bought by US private equity firm Blackstone for £102.5m in 2005, plans to introduce a Sea Life centre and Legoland Discovery centre to the park.

The current owners – Investindustrial and Aletti Merchant of Banco Popolare di Verona e Novara – will retain a minority stake in Gardaland. Details: www.merlinentertainments.biz

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Europa Park extends winter opening for the first time as part of Hallowinter celebration
For the first time in its history, Europa-Park has announced it will remain open between Halloween and the start of its winter schedule as part of a ‘HALLOWinter’ offering.
V&A renames childhood museum as part of £13m redevelopment
Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" entirely dedicated to children.
Tokyo's Harry Potter studio tour will have Fantastic Beasts universe
The Harry Potter studio tour attraction, planned for the Japanese capital city Tokyo, will span a total of 322,000sq ft when it opens to the public in 2023.
Jacksonville Zoo reveals US$50m masterplan
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Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
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IAAPA Expo Europe was established in 2006 and has grown to the largest international conference and [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion presents Moby Dick – Friends to the rescue! at IAAPA Expo Barcelona
Red Raion, the CGI studio specialising in media-based attractions, will be attending this year’s IAAPA Expo Europe. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

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EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
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