| Company profile |
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| Indoor Theme Park – Yinchuan, China |
| Dan Thomas, Chief Creative Officer |
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Background
IDEATTACK was founded in 2004 by
Natasha Varnica and Dan Thomas. Bringing
together their expertise in architecture and
entertainment design, they saw the need for
planners of a new type of mixed-use project
that requires expertise in both disciplines.
The Los Angeles-based company is inventing
new types of leisure destinations that are
more progressive, profitable, high quality and
achievable on a realistic budget.
Main products and services
IDEATTACK is a full-service planning and
design company with headquarters in
Los Angeles. IDEATTACK specialises in
design of:
• Large tourism and leisure zones
• Theme parks and waterparks
• Entertainment centres and cultural attractions
• Themed resorts and amenities
• Mixed-use retail and lifestyle centres
IDEATTACK offers the following stages of project development:
• Conceptual design, architectural design and master planning
• Schematic design and design development
• Attraction, show, ride design and production
• Brand identity: themed signage, logo design, mascot design, wayfinding systems
Additional products
• Construction supervision and art direction
• Market analysis, feasibility study and financial planning
• Capacity, budget and program development
USPs
IDEATTACK services cover all design stages,
creating one-of-a kind environments that
improve lifestyles and inspire new ideas on a
global and personal level.
Where in the world?
We deliver our services worldwide.
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