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PROMOTION
How surf simulators are transforming the experience economy
18 Jul 2023
FlowRider's surf simulators offer the chance to ride waves worldwide / WhiteWater
FlowRider, with its compact footprint and technology catering to both beginners and experts, bridges the gap between the rising trend of competitive socializing and the flourishing surf lifestyle.
– Andrew Yathon, VP of Business Development
The experience economy, driven by evolving consumer trends, is poised for continued growth in the coming years. Millennials have been at the forefront of this shift, favouring memorable experiences over material possessions. This preference has extended to other generations as well, indicating a broader adoption of experience-focused spending habits in the attractions sector.

Industry leader FlowRider has held a strong foothold in the experience economy for over three decades, and has been dedicated to delivering the exhilarating experience of riding a wave worldwide. Their commitment to providing unique experiences has been evident through partnerships with Royal Caribbean Cruise Lines, installing surf simulators on their ships since 2007. This collaboration exemplifies the enduring influence of the experience economy on consumer spending habits.

One notable trend within the experience economy is the rise of ‘competitive socialising’. Activities such as mini-golf, axe-throwing, and darts, combined with food and beverage elements, create vibrant social environments that engage guests for extended periods. FlowRider's surf simulators fit seamlessly into this trend. Surf House Helsinki in Finland, which features a FlowRider Double as its centrepiece attraction, represents the epitome of competitive socialising venues.

While activities like axe-throwing and mini-golf offer enjoyable outings, they lack the association with a thriving lifestyle. In contrast, the surf lifestyle has seen significant growth since 2020 and is projected to continue its upward trajectory until 2032.

“FlowRider, with its compact footprint and technology catering to both beginners and experts, bridges the gap between the rising trend of competitive socialising and the flourishing surf lifestyle,” said Andrew Yathon, VP of Business Development at FlowRider. “The experience economy shows no signs of waning, with consumers increasingly valuing unique experiences.”

To find out how combining competitive socialising and the surf lifestyle can launch your business to new heights, visit www.flowrider.com

WhiteWater
Address: 180-6651 Fraserwood Pl
Richmond
BC V6W 1J3
Canada
PRODUCT NEWS
National Attractions Marketing Conference – an injection of adrenaline for UK attractions
The National Attractions Marketing Conference will see speakers representing some of the UK’s top visitor attractions and best-in-class marketing agencies gather on 6 June at Drayton Manor Theme Park & Resort in Staffordshire.
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Red Raion expands global presence with new Riyadh office
Red Raion, the CGI studio for media-based attractions, has announced the opening of its new office in Riyadh, Saudi Arabia.
CSI Design Expo Americas 2024 announces new Attractions & Entertainment Technology Zone
Cruise Ship Interiors (CSI) invites cruise lines, shipyards, design studios, outfitters, and suppliers to take part in CSI Design Expo Americas in Miami, Florida, the region’s only event dedicated to cruise ship interior design.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
+ More products  
LATEST JOBS
Chief Executive
Pendle Leisure Trust
Salary: £Competitive + fabulous benefits package
Job location: Nelson, Lancashire , United Kingdom
Epping Forest Keeper (countryside Ranger)
City of London Corporation
Salary: £35,663 - £39,805pa + Local Govt Pension + benefits
Job location: Epping Forest, London , United Kingdom
+ More jobs  

COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
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©Cybertrek 2024
Get Attractions Management digital magazine FREE
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Jobs    News   Products   Magazine   Subscribe
PROMOTION
How surf simulators are transforming the experience economy
18 Jul 2023
FlowRider's surf simulators offer the chance to ride waves worldwide / WhiteWater
FlowRider, with its compact footprint and technology catering to both beginners and experts, bridges the gap between the rising trend of competitive socializing and the flourishing surf lifestyle.
– Andrew Yathon, VP of Business Development
The experience economy, driven by evolving consumer trends, is poised for continued growth in the coming years. Millennials have been at the forefront of this shift, favouring memorable experiences over material possessions. This preference has extended to other generations as well, indicating a broader adoption of experience-focused spending habits in the attractions sector.

Industry leader FlowRider has held a strong foothold in the experience economy for over three decades, and has been dedicated to delivering the exhilarating experience of riding a wave worldwide. Their commitment to providing unique experiences has been evident through partnerships with Royal Caribbean Cruise Lines, installing surf simulators on their ships since 2007. This collaboration exemplifies the enduring influence of the experience economy on consumer spending habits.

One notable trend within the experience economy is the rise of ‘competitive socialising’. Activities such as mini-golf, axe-throwing, and darts, combined with food and beverage elements, create vibrant social environments that engage guests for extended periods. FlowRider's surf simulators fit seamlessly into this trend. Surf House Helsinki in Finland, which features a FlowRider Double as its centrepiece attraction, represents the epitome of competitive socialising venues.

While activities like axe-throwing and mini-golf offer enjoyable outings, they lack the association with a thriving lifestyle. In contrast, the surf lifestyle has seen significant growth since 2020 and is projected to continue its upward trajectory until 2032.

“FlowRider, with its compact footprint and technology catering to both beginners and experts, bridges the gap between the rising trend of competitive socialising and the flourishing surf lifestyle,” said Andrew Yathon, VP of Business Development at FlowRider. “The experience economy shows no signs of waning, with consumers increasingly valuing unique experiences.”

To find out how combining competitive socialising and the surf lifestyle can launch your business to new heights, visit www.flowrider.com

WhiteWater
Address: 180-6651 Fraserwood Pl
Richmond
BC V6W 1J3
Canada
PRODUCT NEWS
Vietnam Van Gogh exhibition uses VIOSO-powered immersive installations
Twenty-five cameras, nine servers, 70 projectors and a range of AV technologies are being used to bring the art of Van Gogh to life in Ho Chi Minh City, Vietnam.
SpongeBob’s Crazy Carnival Ride opens at Circus Circus in Las Vegas
Sally Dark Rides has celebrated the opening of its newest interactive adventure SpongeBob’s Crazy Carnival Ride.
Triotech’s new Superblaster ride launches
Triotech has announced that its latest innovation, SuperBlaster, is ready to ship worldwide.
Gantner rebrands to Vintia, joins Salto Wecosystem
Formerly known as Gantner Ticketing, Vintia is a state-of-the-art ticketing and booking solution for the leisure industry and the newest addition to the Salto Wecosystem.
HYPERVSN holographic display launched at MSG Sphere
Technology company HPERVSN has created its largest ever holographic display for music and entertainment venue MSG Sphere Las Vegas.
Zero Latency launches free roam VR zombie experience
VR technology company Zero Latency has launched its immersive free-roam VR zombie game Outbreak.
Maurer Rides introduces Spike Waterfight
Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one another with water cannons.
Triotech launches new dark ride Primordial
Media based attractions creator Triotech has announced the opening of its latest attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt Lake City, Utah, US.
Maurer Rides presents new Speed Chaser concept
Rollercoaster designer and manufacturer Maurer Rides presented its new Speed Chaser coaster concept at IAAPA Expo Europe.
Merlin Entertainments and Immersive Gamebox announce global partnership
Merlin Entertainments has announced a multi-million pound and multi-territory partnership with immersive group gaming platform Immersive Gamebox. 
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
+ More products   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

03-05 Sep 2024

ASEAN Patio Pool Spa Expo

IMPACT Exhibition Center, Bangkok, Thailand
03-08 Sep 2024

Spa Peeps International Corporate Cruise

Cruise London, Amsterdam, Zeebrugge, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS