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Vantage digitises Atlantis Dubai’s aquatic theme park guest journey
23 Sep 2021 . BY Megan Whitby
Vantage combines smart wearable technology with behavioural analytics to uncover hidden potential within visitor attractions
Entertainment destination Atlantis Dubai has chosen Vantage’s smart software platform to help it deliver a personalised and frictionless experience for guests at its aquatic theme park Aquaventure.

Once installed, Vantage’s platform – which includes an integrated set of wearables, apps and data management tools – will digitise the entire guest experience.

Guests will have a single platform to engage with the resort, whether that be to open lockers, find their friends or to purchase tickets for Dolphin Bay.

As Anthony Lynsdale, Atlantis Dubai’s vice president of information technology, explains: “With Vantage’s platform, we’ll be able to deliver those extraordinary experiences we’re known for, while also deepening our client understanding, which in turn allows us to elevate the guest experience even further.”

The initial phase of the Vantage implementation will focus on Aquaventure, where guests will be given a wearable that they link to an app and in-park kiosks, which allows them to freely explore, ride and buy throughout the entire park.

Its operations team will have access to real-time attendance, wait times and retail and F&B sales which can be filtered by demographic via a series of tools that feed into a live app.

Configured with critical KPIs, staff are alerted when queue lines get too long, dispatch rates drop, and safety incidents occur, along with other push notification parameters the park sets.

For Aquaventure’s sales and marketing, all data collected is anchored to each guest so its team can understand preferences, buying behaviours, and patterns of usage which become valuable remarketing data to ensure guests return and for creating ideal customer profiles.
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Jobs    News   Products   Magazine
PRODUCT NEWS
Vantage digitises Atlantis Dubai’s aquatic theme park guest journey
23 Sep 2021 . BY Megan Whitby
Vantage combines smart wearable technology with behavioural analytics to uncover hidden potential within visitor attractions
Entertainment destination Atlantis Dubai has chosen Vantage’s smart software platform to help it deliver a personalised and frictionless experience for guests at its aquatic theme park Aquaventure.

Once installed, Vantage’s platform – which includes an integrated set of wearables, apps and data management tools – will digitise the entire guest experience.

Guests will have a single platform to engage with the resort, whether that be to open lockers, find their friends or to purchase tickets for Dolphin Bay.

As Anthony Lynsdale, Atlantis Dubai’s vice president of information technology, explains: “With Vantage’s platform, we’ll be able to deliver those extraordinary experiences we’re known for, while also deepening our client understanding, which in turn allows us to elevate the guest experience even further.”

The initial phase of the Vantage implementation will focus on Aquaventure, where guests will be given a wearable that they link to an app and in-park kiosks, which allows them to freely explore, ride and buy throughout the entire park.

Its operations team will have access to real-time attendance, wait times and retail and F&B sales which can be filtered by demographic via a series of tools that feed into a live app.

Configured with critical KPIs, staff are alerted when queue lines get too long, dispatch rates drop, and safety incidents occur, along with other push notification parameters the park sets.

For Aquaventure’s sales and marketing, all data collected is anchored to each guest so its team can understand preferences, buying behaviours, and patterns of usage which become valuable remarketing data to ensure guests return and for creating ideal customer profiles.
PRODUCT NEWS
Future-proofing ticketing solutions with TOR Systems
TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic.
Maurer Rides presents Lost in the Maze coaster to challenge rider’s reaction skills
Maurer Rides has unveiled Lost in the Maze – a new interactive indoor roller coaster experience using patented Spike technology.
Red Raion presents Moby Dick – Friends to the rescue! at IAAPA Expo Barcelona
Red Raion, the CGI studio specialising in media-based attractions, will be attending this year’s IAAPA Expo Europe.
Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia.
IAAPA helps move leisure and attractions industry forward with IAAPA Expo Europe
As the leisure and attractions industry continues to recover and look to the future, IAAPA, the global association for the attractions industry, is moving forward with plans to host IAAPA Expo Europe this September.
Kraftwerk Living Technologies launches immersive concept with climate message
AV systems integrator Kraftwerk Living Technologies (KLT) has launched a new media-based educational attraction Sun Dark, a story that explores the effects of climate change on the future life of the planet.
New glorious orient theme park showcases Vekoma’s fighter jet coaster
Vekoma Rides’ next generation Fighter Jet rollercoaster is showcased at Fantawild Group’ newly opened Glorious Orient theme park in Ganzhou, China.
Diamond balloon concept merges tourist attraction with advertising billboard
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital advertising billboards.
Qcounter launched to help visitor attractions ensure COVID-safe operations
The Fife-based company that made its name helping to create dynamic interactive exhibition displays in visitor attractions and museums across the UK, including the V&A Dundee has brought to market QCounter – a fully automated, but low-cost, access control/people-counter system.
ProSlide Innovation launches MammothBLAST™ Water Coaster
ProSlide Technology Inc. has broken new ground at the expansion of Atlantis Aquaventure in Dubai with its latest innovation, the MammothBLAST™ Water Coaster.
Móz Designs columns anchor the world’s largest indoor aquarium
After a two-year renovation, Oakland-based metal experts Móz Designs have unveiled their inclusion in Georgia Aquarium’s new shark gallery.
Cosm unveils Experience Centre with ‘one of a kind’ LED dome
Cosm, a global technology company that builds end-to-end solutions for immersive experiences, has unveiled its Experience Centre which houses a 20-meter diameter immersive 8K LED dome to be used in science, education, theme parks, attractions, sports and entertainment venues.
+ More products   
 
COMPANY PROFILES
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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