PRODUCT NEWS
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| Diamond balloon concept merges tourist attraction with advertising billboard |
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| 12 Jul 2021 . BY Magali Robathan |
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A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital advertising billboards.
The Diamond Balloon is a triangular-shaped helium balloon with an attached glass platform for up to 64 people. The balloon would fly at heights of up to 300m, and features three large LED digital billboards, with a total screen surface of 2,700s qm.
During the 15 minute ‘flight’, visitors would be able to walk around the gondola and enjoy the sights; the balloon could also be equipped with floorless rotating seats, allowing for a rollercoaster-style thrill ride.
Advertising income from the LED billboards would generate the main ROI, with the platform providing a secondary revenue stream.
“Diamond Balloon offers a unique landmark that uses state of the art Digital Out-of-Home advertising, while creating a new spectacular tourism attraction,” said Diamond Balloon spokesperson Bart Groot.
“The revolutionary design and construction has been developed in cooperation with one of the global leading technical universities in aerodynamics (TU Delft, the Netherlands).
“Secured to the ground station by cables, the Diamond Balloon will be elevated to a height of 300m. The gondola will be hoisted at 175m, creating a thrilling visual experience that’s very different to anything else out there.
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| PRODUCT NEWS |
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| How surf simulators are transforming the experience economy |
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| The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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| Eye tracking AI Aquarium from ITRI helps visitors identify fish species |
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| It can take a while for visitors to identify the species of fish they’re looking at in an
aquarium – trying to match them up with information on an information panel can take time
and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology
Research Institute (ITRI) helps by exhibiting marine life information in real time
according to visitors’ line of sight. |
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