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Government funding for thrill ride design
19 May 2008 . BY ....
A partnership between Aerial and the Mixed Reality Laboratory (MRL) has been awarded UK Government research funding to develop thrill rides that can respond to human emotions.

Initial research will focus on developing reliable real-time systems for monitoring and interpreting rider physiology.

The partners' ultimate goal is to create rides that can automatically adapt to maximise each rider’s experience. Development will capitalise on the success of Aerial’s recent Thrill Laboratory events at the Science Museum and Alton Towers, featuring experiments developed with MRL.

These involved strapping riders to monitoring equipment, including heart rate monitors and video cameras, to reveal their emotions whilst also entertaining an audience.

Over the next year the partners will trial different technologies, collecting data across different types of thrilling rides and attractions at Alton Towers, who are supporting the research.

The partners will work closely with psychologists from the University of Nottingham to help make sense of what they find. They will be also be joined by RoboCoaster, manufactures of the world’s only robotic ride, who will help to identify future potential ride applications.

By the end of the year, the partners aim to design and build a demonstrator ride to highlight the possibilities such technologies might offer. They also plan to make rider data and monitoring techniques available as a resource for designers of extreme experiences in other sectors of the entertainment industry.

Brendan Walker, director of Aerial says: "What we're doing here could also be really exciting for other entertainment businesses, including gaming, sport, TV and film.

"We plan to add objective experience analysis to the arsenal of tools designers and marketeers already use, whilst also developing new interactive entertainment possibilities."
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Jobs   News   Products   Magazine
PRODUCT NEWS
Government funding for thrill ride design
19 May 2008 . BY ....
A partnership between Aerial and the Mixed Reality Laboratory (MRL) has been awarded UK Government research funding to develop thrill rides that can respond to human emotions.

Initial research will focus on developing reliable real-time systems for monitoring and interpreting rider physiology.

The partners' ultimate goal is to create rides that can automatically adapt to maximise each rider’s experience. Development will capitalise on the success of Aerial’s recent Thrill Laboratory events at the Science Museum and Alton Towers, featuring experiments developed with MRL.

These involved strapping riders to monitoring equipment, including heart rate monitors and video cameras, to reveal their emotions whilst also entertaining an audience.

Over the next year the partners will trial different technologies, collecting data across different types of thrilling rides and attractions at Alton Towers, who are supporting the research.

The partners will work closely with psychologists from the University of Nottingham to help make sense of what they find. They will be also be joined by RoboCoaster, manufactures of the world’s only robotic ride, who will help to identify future potential ride applications.

By the end of the year, the partners aim to design and build a demonstrator ride to highlight the possibilities such technologies might offer. They also plan to make rider data and monitoring techniques available as a resource for designers of extreme experiences in other sectors of the entertainment industry.

Brendan Walker, director of Aerial says: "What we're doing here could also be really exciting for other entertainment businesses, including gaming, sport, TV and film.

"We plan to add objective experience analysis to the arsenal of tools designers and marketeers already use, whilst also developing new interactive entertainment possibilities."
PRODUCT NEWS
Step Inside Productions develops first CBeebie's interactive pop-up experience
Step Inside Productions has partnered with the Live Entertainment arm of BBC Studios to create CBeebies Rainbow Adventure, CBeebie's first ever interactive pop-up experience.
Magic Memories offers exciting guest benefits at Ruby Falls
Magic Memories, a New Zealand-based content specialist, has announced a new partnership with Ruby Falls.
Tempest helps bring history to life at The Festung Xperience
Tamschick Media + Space, a Germany-based interdisciplinary media firm, has created a new storytelling experience at The Festung Xperience at Dresden Fortress in Dresden, Germany.
ETF and Jora Vision join forces for Pirate Mania dark ride
ETF Ride Systems and Jora Vision presented a new mini dark ride for FEC’s at the recent Saudi Entertainment and Amusement Trade Show in Riyadh, Saudi Arabia.
Maurer Rides introduces jet ski coaster concept
Maurer Rides has launched a new jet ski roller coaster concept, designed for waterparks and other visitor attractions.
Healthy appetite for investment at EAG International 2020
A buoyant EAG International has welcomed in the new decade as a well-rounded event with high levels of optimism and positivity on the show floor.
Robe lights up Puy Du Fou España
Independent French theme park operator Puy Du Fou has revealed details of its latest outdoor spectacular, El Sueño de Toledo at Puy Du Fou España.
Triotech opens three attractions at Resorts World Genting's Skytropolis indoor theme park
Triotech has installed three new attractions, at Resorts World Genting's Skytropolis indoor theme park in Malaysia.
Painting With Light brings Het Kunstuur gallery concept to life
A new interactive gallery concept has opened in Mechelen, Belgium.
Global Solutions for Clothing creates award-winning costumes
Global Solutions for Clothing (GSC) is a multi-award winning costume specialist that has been creating high quality costume for more than 60 years.
EAG International Expo 2020 to showcase breakthrough technology for coin-operated visitor attractions
This year's EAG International Expo, which will take place between 14 and 16 January at ExCeL London.
Holovis to offer Gyro VR experiences following new Sangwha partnership
Holovis has announced a new distribution partnership with Sangwha, a digital agency and manufacturer based in Korea.
+ More products   
 
COMPANY PROFILES
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
VIDEO GALLERY

Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Introducing AnimaChat! – Animalive
Trailer Pinocchio - A Modern Tale VR – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
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PRINT SUBSCRIPTIONS
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