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Government funding for thrill ride design
19 May 2008 . BY
A partnership between Aerial and the Mixed Reality Laboratory (MRL) has been awarded UK Government research funding to develop thrill rides that can respond to human emotions.

Initial research will focus on developing reliable real-time systems for monitoring and interpreting rider physiology.

The partners' ultimate goal is to create rides that can automatically adapt to maximise each rider’s experience. Development will capitalise on the success of Aerial’s recent Thrill Laboratory events at the Science Museum and Alton Towers, featuring experiments developed with MRL.

These involved strapping riders to monitoring equipment, including heart rate monitors and video cameras, to reveal their emotions whilst also entertaining an audience.

Over the next year the partners will trial different technologies, collecting data across different types of thrilling rides and attractions at Alton Towers, who are supporting the research.

The partners will work closely with psychologists from the University of Nottingham to help make sense of what they find. They will be also be joined by RoboCoaster, manufactures of the world’s only robotic ride, who will help to identify future potential ride applications.

By the end of the year, the partners aim to design and build a demonstrator ride to highlight the possibilities such technologies might offer. They also plan to make rider data and monitoring techniques available as a resource for designers of extreme experiences in other sectors of the entertainment industry.

Brendan Walker, director of Aerial says: "What we're doing here could also be really exciting for other entertainment businesses, including gaming, sport, TV and film.

"We plan to add objective experience analysis to the arsenal of tools designers and marketeers already use, whilst also developing new interactive entertainment possibilities."
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Jobs   News   Products   Magazine
PRODUCT NEWS
Government funding for thrill ride design
19 May 2008 . BY
A partnership between Aerial and the Mixed Reality Laboratory (MRL) has been awarded UK Government research funding to develop thrill rides that can respond to human emotions.

Initial research will focus on developing reliable real-time systems for monitoring and interpreting rider physiology.

The partners' ultimate goal is to create rides that can automatically adapt to maximise each rider’s experience. Development will capitalise on the success of Aerial’s recent Thrill Laboratory events at the Science Museum and Alton Towers, featuring experiments developed with MRL.

These involved strapping riders to monitoring equipment, including heart rate monitors and video cameras, to reveal their emotions whilst also entertaining an audience.

Over the next year the partners will trial different technologies, collecting data across different types of thrilling rides and attractions at Alton Towers, who are supporting the research.

The partners will work closely with psychologists from the University of Nottingham to help make sense of what they find. They will be also be joined by RoboCoaster, manufactures of the world’s only robotic ride, who will help to identify future potential ride applications.

By the end of the year, the partners aim to design and build a demonstrator ride to highlight the possibilities such technologies might offer. They also plan to make rider data and monitoring techniques available as a resource for designers of extreme experiences in other sectors of the entertainment industry.

Brendan Walker, director of Aerial says: "What we're doing here could also be really exciting for other entertainment businesses, including gaming, sport, TV and film.

"We plan to add objective experience analysis to the arsenal of tools designers and marketeers already use, whilst also developing new interactive entertainment possibilities."
PRODUCT NEWS
Technically Creative launches three new immersive attractions
Integrated technology specialist Technically Creative has launched three new immersive products, targeting the visitor attraction market.
Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture.
Satisfi Labs launches COVID-19 Assistant to streamline emergency communications about the coronavirus
Satisfi Labs, an AI-powered knowledge management platform, has announced the launch of its COVID-19 Assistant.
Polin encourages teamwork with new Splash Course
Polin Waterparks has launched the Splash Course, a new water playground solution that encourages team-building.
Red Raion to offer new immersive experiences in partnership with D-Box
Red Raion, an Italy-based CGI studio specialising in movies for media-based attractions, has announced a new partnership with D-Box.
AnimaLive launches AR app for FECs
AnimaLive, a UK-based live character animation specialist, has launched Anima-AR, a new system that integrates computer-generated images into real-world environments.
Rafael Pavón brings history to life with HTC Vive
HTC Vive has partnered with Rafael Pavón to develop Memoria: Stories of La Garma, a new interactive VR documentary experience in Santander, Spain.
Papillon launches translation app to improve visitor experiences
A new translation app, aimed at the tourism and attractions industries, has launched.
New Triotech launch goes down a Storm
Triotech, a Canada-based developer of media-based attractions based, has announced that it's new attraction, The Storm, has already sold more than 200 units.
Digital Projection revamps The Habitat Museum with new colour-boost technology
Digital Projection (DP), a UK-based projection specialist, has completed an installation on an exisiting exhibit at The Habitat Museum in Kuwait City, Kuwait.
Gatemaster to offer new guest-facing app following new Attractions.io partnership
Gatemaster Ticketing, a software company specialising in ticketing and point-of-sale solutions, has announced a new partnership with Attractions.io.
Storm combines amazing guest experience with strong ROI says Triotech CEO
Storm, the new interactive VR coin-op simulator ride from Triotech, is ready to ship the company has announced.
+ More products   
 
COMPANY PROFILES
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
+ More profiles  
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Introducing AnimaChat! – Animalive
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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