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AromaPrime releases most popular scents
24 Nov 2022 . BY Tim Nash
Madame Tussauds uses AromaPrime scents across its sites / AromaPrime
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.

At number one, according to ‘smell experience experts’ at the company, is Kylie Minogue’s Breath, which was created for Kylie Minogue’s wax figure at Madame Tussauds by AromaPrime.

Number two is ‘unbearably fishy’ Penguin Vomit, used by zoos as part of their learning programmes. Number three is The Dentist, used in Halloween scare mazes to trigger personal fears.

Other popular smells on the list include Jaguar Urine, which was created in the AromaPrime lab using real jaguar urine and otter poo as inspiration; the scent of the Tyrannosaurus Rex, created for the Natural History Museum, and the smell of Queen Elizabeth II, created to accompany her Madame Tussauds figure. The aroma was based on Buckingham Palace and the Queen’s favourite flowers.

Unicorn is also in the top 10, as well as Burning Witch – used by The London Dungeon – and the scent of Sports Changing Room, which is apparently popular at sports museums.
According to Liam R Findlay, themed smell consultant at AromaPrime, appealing to visitors’ sense of smell can help attractions operators boost profits.

“Our scent receptors are connected to the part of the brain which processes memories and emotions, which is why fragrances help experiences stick in our minds. They also make us feel different emotions, like excitement, fear, or happiness,” he said.

“Not only does this boost guest satisfaction, but it also boosts ticket sales, gift shop sales and food sales, which is why post-pandemic attractions are opening themselves to the potential of aroma.

“The proof is really in the pudding. An ice cream shop at Universal Orlando Resort saw a 45 per cent boost in sales after six months of using scents for the first time. In a retail study, 84 per cent of participants valued shoes in a scented room as being worth more money than shoes in an unscented room.

“During the COVID-19 lockdowns, theme park fans were buying our most horrid ride stenches for their homes – Rotting Flesh even became a bestseller, all in an effort to transport themselves back to happy days out!”
PRODUCT NEWS
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
Eye tracking AI Aquarium from ITRI helps visitors identify fish species
It can take a while for visitors to identify the species of fish they’re looking at in an aquarium – trying to match them up with information on an information panel can take time and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology Research Institute (ITRI) helps by exhibiting marine life information in real time according to visitors’ line of sight.
Mather & Co to create viewpoint centre exhibition for Sealladh Hiort – St Kilda
Experienced exhibition designer Mather & Co has been appointed to create an exhibition in North Uist for Sealladh Hiort - St Kilda Viewpoint, part of the Outer Hebrides.
Triotech unveils Qube simulator
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
Disney launches wearable MagicBand+ for Disneyland Resort
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
LCI Productions delivered 20m projection mapped tree at Longleat’s Festival of Light
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the experience.
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
Simworx unveils new cops and robbers ride concept
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.
Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable.
Vennersys upgrades Clevedon Pier’s ticketing system
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
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COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
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24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
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©Cybertrek 2023
Jobs    News   Products   Magazine   Subscribe
PRODUCT NEWS
AromaPrime releases most popular scents
24 Nov 2022 . BY Tim Nash
Madame Tussauds uses AromaPrime scents across its sites / AromaPrime
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.

At number one, according to ‘smell experience experts’ at the company, is Kylie Minogue’s Breath, which was created for Kylie Minogue’s wax figure at Madame Tussauds by AromaPrime.

Number two is ‘unbearably fishy’ Penguin Vomit, used by zoos as part of their learning programmes. Number three is The Dentist, used in Halloween scare mazes to trigger personal fears.

Other popular smells on the list include Jaguar Urine, which was created in the AromaPrime lab using real jaguar urine and otter poo as inspiration; the scent of the Tyrannosaurus Rex, created for the Natural History Museum, and the smell of Queen Elizabeth II, created to accompany her Madame Tussauds figure. The aroma was based on Buckingham Palace and the Queen’s favourite flowers.

Unicorn is also in the top 10, as well as Burning Witch – used by The London Dungeon – and the scent of Sports Changing Room, which is apparently popular at sports museums.
According to Liam R Findlay, themed smell consultant at AromaPrime, appealing to visitors’ sense of smell can help attractions operators boost profits.

“Our scent receptors are connected to the part of the brain which processes memories and emotions, which is why fragrances help experiences stick in our minds. They also make us feel different emotions, like excitement, fear, or happiness,” he said.

“Not only does this boost guest satisfaction, but it also boosts ticket sales, gift shop sales and food sales, which is why post-pandemic attractions are opening themselves to the potential of aroma.

“The proof is really in the pudding. An ice cream shop at Universal Orlando Resort saw a 45 per cent boost in sales after six months of using scents for the first time. In a retail study, 84 per cent of participants valued shoes in a scented room as being worth more money than shoes in an unscented room.

“During the COVID-19 lockdowns, theme park fans were buying our most horrid ride stenches for their homes – Rotting Flesh even became a bestseller, all in an effort to transport themselves back to happy days out!”
PRODUCT NEWS
Jump into Summer with Taylor Made Designs’ new grip socks
Taylor Made Designs has developed a range of generic and custom-branded grip socks, perfect for use in trampoline parks and indoor play areas.
Design Silver Fish teams up with Christie to deliver spectacular visuals at immersive South Korea art exhibition
Christie laser projectors have been used at an experiential art exhibition designed by media production firm Design Silver Fish to celebrate the history, culture and ecology of Damyan in South Korea – known for its strawberries and bamboo products.
Eye tracking AI Aquarium from ITRI helps visitors identify fish species
It can take a while for visitors to identify the species of fish they’re looking at in an aquarium – trying to match them up with information on an information panel can take time and isn’t always straightforward. Now a new aquarium by Taiwan’s Industrial Technology Research Institute (ITRI) helps by exhibiting marine life information in real time according to visitors’ line of sight.
Triotech unveils Qube simulator
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
Disney launches wearable MagicBand+ for Disneyland Resort
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
LCI Productions delivered 20m projection mapped tree at Longleat’s Festival of Light
The Festival of Light returned to Longleat Safari & Adventure Park in Wiltshire, UK, at Christmas after a two-year hiatus due to COVID-19, placing storytelling at the heart of the experience.
Billings Productions supplies dinosaurs to Columbus Zoo and Library
Provider of life-size animatronic dinosaurs Billings Productions has provided a Megalosaurus, Stegosaurus, and Triceratops for the atrium of Columbus Metropolitan Main Library, Columbus, US as part of a special autumn programme of activities.
Simworx unveils new cops and robbers ride concept
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.
Vennersys upgrades Clevedon Pier’s ticketing system
Integrated ticketing and visitor management firm Vennersys was asked by the Clevedon Pier & Heritage Trust board to update their ticketing management system.
Eden project uses drones to spell out climate change warning
Almost 300 drones were used to signal an environmental message above the Eden Project’s biomes, during the UN Climate Change Conference (COP26).
Jaffe Holden helps bring Academy Museum of Motion Pictures alive
Acoustical consulting firm Jaffe Holden provided architectural acoustics and audio/video design services for the recently opened Academy Museum of Motion Pictures in LA, US.
+ More products   
 
COMPANY PROFILES
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
instantprint

We’re a Yorkshire-based online printer, founded in 2009 by Adam Carnell and James Kinsella. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
+ More profiles  
FEATURED SUPPLIER

How two water rides are creating refreshing adventures in Vietnam’s biggest theme park
Aiming to become a top entertainment destination in southern Vietnam for both domestic and international tourists, VinWonders Phú Quốc opened in 2021 as the biggest theme park in the country. [more...]
VIDEO GALLERY

Red Raion - Testimonial Richard Needham - SimEx-Iwerks Entertainment
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-26 Oct 2023

ASEAN Pool & Spa Expo

IMPACT Exhibition Centre, Thailand
24-27 Oct 2023

Synergy - The Retreat Show

Palmaïa, The House of Aia, Playacar, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS