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Squint/Opera completes final phase of digital exhibit at the Empire State Building
18 Dec 2019 . BY Lauren Heath-Jones
Guests can climb into King Kong's paw hand, which rumbles in sync with his groans and roars
Squint/Opera, a London- and New York-based creative digital studio, has completed the final phase of a new permanent immersive digital exhibition at the Empire State Building.

Part of the iconic New York building's reimagined Observatory Experience, the exhibit spans more than 35,000 sq ft (3250 sq m) and features large scale projection-mapped displays and single-use virtual viewers. It was developed in partnership with exhibition designer firm Thinc Design and creative audio studio Antfood, with Squint/Opera creating all of the digital elements for more than 40 unique exhibits within the permanent exhibition. Throughout the process, the company used Spaceform, a data-driven VR design tool developed by the Squint/Opera, to build a 3D visualisation of the Empire State Building interior

Taking guests on a journey through the history of the Empire State Building, the exhibit includes an immersive recreation of the building's construction, using Lewis Hine's iconic photography. It was created in consultation with researchers and experts, and combines 3D models, historic footage and visual effects to recreate street and construction scenes which visitors’ step into on the first floor.

A VR animated film, featuring King Kong, allows guests to watch as the giant gorilla tries to make his escape up the Empire State Building, as he is pursued by birds and fighter planes. Guests can even climb into his hand, which rumbles in sync with his groans and roars.

Callum Cooper, director at Squint/Opera says: “The Empire State Building’s Observatory Experience exhibition was ambitious from start to finish and gave Squint/Opera’s creatives the opportunity to collaborate with historians and top film talent to create an experience which truly brings together the physical and the digital."

"The result is a multi-sensory journey through one of the world’s most famous buildings. Projects with such a wide range of media-driven experiences are rare, and it is wonderful to know that the experience of millions of visitors each year will be enhanced by our work,” Cooper adds.
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Jobs   News   Products   Magazine
PRODUCT NEWS
Squint/Opera completes final phase of digital exhibit at the Empire State Building
18 Dec 2019 . BY Lauren Heath-Jones
Guests can climb into King Kong's paw hand, which rumbles in sync with his groans and roars
Squint/Opera, a London- and New York-based creative digital studio, has completed the final phase of a new permanent immersive digital exhibition at the Empire State Building.

Part of the iconic New York building's reimagined Observatory Experience, the exhibit spans more than 35,000 sq ft (3250 sq m) and features large scale projection-mapped displays and single-use virtual viewers. It was developed in partnership with exhibition designer firm Thinc Design and creative audio studio Antfood, with Squint/Opera creating all of the digital elements for more than 40 unique exhibits within the permanent exhibition. Throughout the process, the company used Spaceform, a data-driven VR design tool developed by the Squint/Opera, to build a 3D visualisation of the Empire State Building interior

Taking guests on a journey through the history of the Empire State Building, the exhibit includes an immersive recreation of the building's construction, using Lewis Hine's iconic photography. It was created in consultation with researchers and experts, and combines 3D models, historic footage and visual effects to recreate street and construction scenes which visitors’ step into on the first floor.

A VR animated film, featuring King Kong, allows guests to watch as the giant gorilla tries to make his escape up the Empire State Building, as he is pursued by birds and fighter planes. Guests can even climb into his hand, which rumbles in sync with his groans and roars.

Callum Cooper, director at Squint/Opera says: “The Empire State Building’s Observatory Experience exhibition was ambitious from start to finish and gave Squint/Opera’s creatives the opportunity to collaborate with historians and top film talent to create an experience which truly brings together the physical and the digital."

"The result is a multi-sensory journey through one of the world’s most famous buildings. Projects with such a wide range of media-driven experiences are rare, and it is wonderful to know that the experience of millions of visitors each year will be enhanced by our work,” Cooper adds.
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A buoyant EAG International has welcomed in the new decade as a well-rounded event with high levels of optimism and positivity on the show floor.
Robe lights up Puy Du Fou España
Independent French theme park operator Puy Du Fou has revealed details of its latest outdoor spectacular, El Sueño de Toledo at Puy Du Fou España.
Triotech opens three attractions at Resorts World Genting's Skytropolis indoor theme park
Triotech has installed three new attractions, at Resorts World Genting's Skytropolis indoor theme park in Malaysia.
Painting With Light brings Het Kunstuur gallery concept to life
A new interactive gallery concept has opened in Mechelen, Belgium.
Global Solutions for Clothing creates award-winning costumes
Global Solutions for Clothing (GSC) is a multi-award winning costume specialist that has been creating high quality costume for more than 60 years.
EAG International Expo 2020 to showcase breakthrough technology for coin-operated visitor attractions
This year's EAG International Expo, which will take place between 14 and 16 January at ExCeL London.
Holovis to offer Gyro VR experiences following new Sangwha partnership
Holovis has announced a new distribution partnership with Sangwha, a digital agency and manufacturer based in Korea.
Triotech's Fear The Walking Dead Survival opens at Trans Studio Bali
Fear The Walking Dead Survival, an immersive walk-through experience has opened at the newly- opened Trans Studio Bali theme park in Bali, Indonesia.
Digital Projection brings history to life at St Stephan's Cathedral
St Stephan's, a Baroque cathedral in Passau, Germany, has celebrated its 350-year history with Symphony of Light and Sound a spectacular videotaped show.
Reeses Cupfusion opens at Hersheypark
Alterface has partnered with Sally Dark Rides and Raven Sun Creative to create a new dark ride experience at the Hersheypark in Pennsylvania, US.
Triotech reimagines Knott's Bear-y Tales as new 4D dark ride
Triotech, a supplier and designer of interactive and immersive attractions, has announced a new partnership with Knott's Berry Farm
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COMPANY PROFILES
IAAPA EMEA

We are pleased to announce that Euro Attractions Show is now IAAPA Expo Europe. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
+ More profiles  
VIDEO GALLERY

Red Raion: Meet the Team - Introduction
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
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