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New Lego Factory Adventure ride to transform guests into Lego Mini Figures
26 Nov 2019 . BY Lauren Heath-Jones
Holovis has developed a programme, called HoloTrac, that will transform guests into Lego Mini Figures
Merlin Entertainments has teamed up with experiential design firm Holovis and ETF Ride Systems to create a new dark ride that will transform guests into Lego Mini Figures.

Called the Lego Factory Adventure Ride, the experience will open at the upcoming Legoland New York Resort when it opens on 4 July 2020. It will feature on-ride tracking systems, one of the world's first, that will be able to identify guests' physical attributes and map their position in the virtual space, transforming them into Lego Mini Figures before their eyes.

A narrative led experience, the dark ride will take visitors on a thrilling adventure through the Lego factory with Professor Brick. Guest, riding on trackless motion vehicles developed by ETF Ride Systems, will meet a colourful cast of characters as they make their way through the factory.

The ride culminates with guests coming face-to-face with a screen, where they witness their ride vehicle, and then themselves, transformed into Lego Mini Figures. The on-screen recreations will have the same physical features as their real life counterparts, thanks to an on-ride tracking system, while motion-tracking even allows the Mini Figure to move as the guest does.

These virtual reconstructions are powered by HoloTrac, a proprietary platfrom created by Holovis that uses advanced computer vision and tracking technologies underpinned by neural-network-based facial recognition and recognition algorithms to create the virtual Mini Figures in less than 0.5 seconds.

Peter Cliff, creative director at Holovis, said: "At Holovis, we pride ourselves on the ability to own the entire technical experience, so the delivery of the Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalisation and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience."

"The Lego Mini Figure transformation is the textbook use for our HoloTrac technology, and since its completely invisibile to the guest, the experience feels like real magic," he added.

Julie Estrada, head of Public Relations North America for Merlin Entertainments, said: "Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego Minifigure! With that vision in hand, we looked to two of the world's leading developers, Holovis and ETF, to create this first of its kind dark ride experience."

Ruud Koppens, CEO of ETf, said: "The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory."

Expected to open in July 2020 the Legoland New York Resort will be the largest Legoland theme park ever built, spanning 150 acres and several themed lands. It will more play host to more than 50 rides, shows and attractions.
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Jobs   News   Products   Magazine
PRODUCT NEWS
New Lego Factory Adventure ride to transform guests into Lego Mini Figures
26 Nov 2019 . BY Lauren Heath-Jones
Holovis has developed a programme, called HoloTrac, that will transform guests into Lego Mini Figures
Merlin Entertainments has teamed up with experiential design firm Holovis and ETF Ride Systems to create a new dark ride that will transform guests into Lego Mini Figures.

Called the Lego Factory Adventure Ride, the experience will open at the upcoming Legoland New York Resort when it opens on 4 July 2020. It will feature on-ride tracking systems, one of the world's first, that will be able to identify guests' physical attributes and map their position in the virtual space, transforming them into Lego Mini Figures before their eyes.

A narrative led experience, the dark ride will take visitors on a thrilling adventure through the Lego factory with Professor Brick. Guest, riding on trackless motion vehicles developed by ETF Ride Systems, will meet a colourful cast of characters as they make their way through the factory.

The ride culminates with guests coming face-to-face with a screen, where they witness their ride vehicle, and then themselves, transformed into Lego Mini Figures. The on-screen recreations will have the same physical features as their real life counterparts, thanks to an on-ride tracking system, while motion-tracking even allows the Mini Figure to move as the guest does.

These virtual reconstructions are powered by HoloTrac, a proprietary platfrom created by Holovis that uses advanced computer vision and tracking technologies underpinned by neural-network-based facial recognition and recognition algorithms to create the virtual Mini Figures in less than 0.5 seconds.

Peter Cliff, creative director at Holovis, said: "At Holovis, we pride ourselves on the ability to own the entire technical experience, so the delivery of the Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalisation and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience."

"The Lego Mini Figure transformation is the textbook use for our HoloTrac technology, and since its completely invisibile to the guest, the experience feels like real magic," he added.

Julie Estrada, head of Public Relations North America for Merlin Entertainments, said: "Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego Minifigure! With that vision in hand, we looked to two of the world's leading developers, Holovis and ETF, to create this first of its kind dark ride experience."

Ruud Koppens, CEO of ETf, said: "The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory."

Expected to open in July 2020 the Legoland New York Resort will be the largest Legoland theme park ever built, spanning 150 acres and several themed lands. It will more play host to more than 50 rides, shows and attractions.
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Super 78 and Microsoft Surface partnership brings animated characters to life in real-time
Super 78 Studios has partnered with Microsoft Surface to launch Geppetto v. 2020, an updated version of the company's Gepetto software.
S &S debuts new coaster
S&S, an American roller coaster manufacturer, has announced the launch of a new roller coaster.
ProSlide appoints Chantal Theoret as director of global marketing
ProSlide Technology has appointed Chantal Theoret as its new director of global marketing.
Alterface and Avanza partnership will 'lead to exciting new applications' says Avansa CEO
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MediaMation announces major partnership with B&B Theaters
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COMPANY PROFILES
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
IAAPA EMEA

We are pleased to announce that Euro Attractions Show is now IAAPA Expo Europe. [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Online Print Made Easy! – instantprint
Simworx - The power to move you… – Simworx
Trailer Aladdin - The Bachelor Party VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

14 Jan 2020

BALPPA Annual General Meeting

ExCel, London, United Kingdom
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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