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New Lego Factory Adventure ride to transform guests into Lego Mini Figures
26 Nov 2019 . BY Lauren Heath-Jones
Holovis has developed a programme, called HoloTrac, that will transform guests into Lego Mini Figures
Merlin Entertainments has teamed up with experiential design firm Holovis and ETF Ride Systems to create a new dark ride that will transform guests into Lego Mini Figures.

Called the Lego Factory Adventure Ride, the experience will open at the upcoming Legoland New York Resort when it opens on 4 July 2020. It will feature on-ride tracking systems, one of the world's first, that will be able to identify guests' physical attributes and map their position in the virtual space, transforming them into Lego Mini Figures before their eyes.

A narrative led experience, the dark ride will take visitors on a thrilling adventure through the Lego factory with Professor Brick. Guest, riding on trackless motion vehicles developed by ETF Ride Systems, will meet a colourful cast of characters as they make their way through the factory.

The ride culminates with guests coming face-to-face with a screen, where they witness their ride vehicle, and then themselves, transformed into Lego Mini Figures. The on-screen recreations will have the same physical features as their real life counterparts, thanks to an on-ride tracking system, while motion-tracking even allows the Mini Figure to move as the guest does.

These virtual reconstructions are powered by HoloTrac, a proprietary platfrom created by Holovis that uses advanced computer vision and tracking technologies underpinned by neural-network-based facial recognition and recognition algorithms to create the virtual Mini Figures in less than 0.5 seconds.

Peter Cliff, creative director at Holovis, said: "At Holovis, we pride ourselves on the ability to own the entire technical experience, so the delivery of the Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalisation and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience."

"The Lego Mini Figure transformation is the textbook use for our HoloTrac technology, and since its completely invisibile to the guest, the experience feels like real magic," he added.

Julie Estrada, head of Public Relations North America for Merlin Entertainments, said: "Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego Minifigure! With that vision in hand, we looked to two of the world's leading developers, Holovis and ETF, to create this first of its kind dark ride experience."

Ruud Koppens, CEO of ETf, said: "The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory."

Expected to open in July 2020 the Legoland New York Resort will be the largest Legoland theme park ever built, spanning 150 acres and several themed lands. It will more play host to more than 50 rides, shows and attractions.
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Jobs   News   Products   Magazine
PRODUCT NEWS
New Lego Factory Adventure ride to transform guests into Lego Mini Figures
26 Nov 2019 . BY Lauren Heath-Jones
Holovis has developed a programme, called HoloTrac, that will transform guests into Lego Mini Figures
Merlin Entertainments has teamed up with experiential design firm Holovis and ETF Ride Systems to create a new dark ride that will transform guests into Lego Mini Figures.

Called the Lego Factory Adventure Ride, the experience will open at the upcoming Legoland New York Resort when it opens on 4 July 2020. It will feature on-ride tracking systems, one of the world's first, that will be able to identify guests' physical attributes and map their position in the virtual space, transforming them into Lego Mini Figures before their eyes.

A narrative led experience, the dark ride will take visitors on a thrilling adventure through the Lego factory with Professor Brick. Guest, riding on trackless motion vehicles developed by ETF Ride Systems, will meet a colourful cast of characters as they make their way through the factory.

The ride culminates with guests coming face-to-face with a screen, where they witness their ride vehicle, and then themselves, transformed into Lego Mini Figures. The on-screen recreations will have the same physical features as their real life counterparts, thanks to an on-ride tracking system, while motion-tracking even allows the Mini Figure to move as the guest does.

These virtual reconstructions are powered by HoloTrac, a proprietary platfrom created by Holovis that uses advanced computer vision and tracking technologies underpinned by neural-network-based facial recognition and recognition algorithms to create the virtual Mini Figures in less than 0.5 seconds.

Peter Cliff, creative director at Holovis, said: "At Holovis, we pride ourselves on the ability to own the entire technical experience, so the delivery of the Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalisation and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience."

"The Lego Mini Figure transformation is the textbook use for our HoloTrac technology, and since its completely invisibile to the guest, the experience feels like real magic," he added.

Julie Estrada, head of Public Relations North America for Merlin Entertainments, said: "Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego Minifigure! With that vision in hand, we looked to two of the world's leading developers, Holovis and ETF, to create this first of its kind dark ride experience."

Ruud Koppens, CEO of ETf, said: "The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory."

Expected to open in July 2020 the Legoland New York Resort will be the largest Legoland theme park ever built, spanning 150 acres and several themed lands. It will more play host to more than 50 rides, shows and attractions.
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Polin encourages teamwork with new Splash Course
Polin Waterparks has launched the Splash Course, a new water playground solution that encourages team-building.
Red Raion to offer new immersive experiences in partnership with D-Box
Red Raion, an Italy-based CGI studio specialising in movies for media-based attractions, has announced a new partnership with D-Box.
AnimaLive launches AR app for FECs
AnimaLive, a UK-based live character animation specialist, has launched Anima-AR, a new system that integrates computer-generated images into real-world environments.
Rafael Pavón brings history to life with HTC Vive
HTC Vive has partnered with Rafael Pavón to develop Memoria: Stories of La Garma, a new interactive VR documentary experience in Santander, Spain.
Papillon launches translation app to improve visitor experiences
A new translation app, aimed at the tourism and attractions industries, has launched.
New Triotech launch goes down a Storm
Triotech, a Canada-based developer of media-based attractions based, has announced that it's new attraction, The Storm, has already sold more than 200 units.
Digital Projection revamps The Habitat Museum with new colour-boost technology
Digital Projection (DP), a UK-based projection specialist, has completed an installation on an exisiting exhibit at The Habitat Museum in Kuwait City, Kuwait.
Gatemaster to offer new guest-facing app following new Attractions.io partnership
Gatemaster Ticketing, a software company specialising in ticketing and point-of-sale solutions, has announced a new partnership with Attractions.io.
Storm combines amazing guest experience with strong ROI says Triotech CEO
Storm, the new interactive VR coin-op simulator ride from Triotech, is ready to ship the company has announced.
Step Inside Productions develops first CBeebie's interactive pop-up experience
Step Inside Productions has partnered with the Live Entertainment arm of BBC Studios to create CBeebies Rainbow Adventure, CBeebie's first ever interactive pop-up experience.
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
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VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
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+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 (The Annual National Conference of Visitor Attractions)

Queen Elizabeth II Conference Centre, London, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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