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New Lego Factory Adventure ride to transform guests into Lego Mini Figures
26 Nov 2019 . BY Lauren Heath-Jones
Holovis has developed a programme, called HoloTrac, that will transform guests into Lego Mini Figures
Merlin Entertainments has teamed up with experiential design firm Holovis and ETF Ride Systems to create a new dark ride that will transform guests into Lego Mini Figures.

Called the Lego Factory Adventure Ride, the experience will open at the upcoming Legoland New York Resort when it opens on 4 July 2020. It will feature on-ride tracking systems, one of the world's first, that will be able to identify guests' physical attributes and map their position in the virtual space, transforming them into Lego Mini Figures before their eyes.

A narrative led experience, the dark ride will take visitors on a thrilling adventure through the Lego factory with Professor Brick. Guest, riding on trackless motion vehicles developed by ETF Ride Systems, will meet a colourful cast of characters as they make their way through the factory.

The ride culminates with guests coming face-to-face with a screen, where they witness their ride vehicle, and then themselves, transformed into Lego Mini Figures. The on-screen recreations will have the same physical features as their real life counterparts, thanks to an on-ride tracking system, while motion-tracking even allows the Mini Figure to move as the guest does.

These virtual reconstructions are powered by HoloTrac, a proprietary platfrom created by Holovis that uses advanced computer vision and tracking technologies underpinned by neural-network-based facial recognition and recognition algorithms to create the virtual Mini Figures in less than 0.5 seconds.

Peter Cliff, creative director at Holovis, said: "At Holovis, we pride ourselves on the ability to own the entire technical experience, so the delivery of the Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalisation and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience."

"The Lego Mini Figure transformation is the textbook use for our HoloTrac technology, and since its completely invisibile to the guest, the experience feels like real magic," he added.

Julie Estrada, head of Public Relations North America for Merlin Entertainments, said: "Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego Minifigure! With that vision in hand, we looked to two of the world's leading developers, Holovis and ETF, to create this first of its kind dark ride experience."

Ruud Koppens, CEO of ETf, said: "The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory."

Expected to open in July 2020 the Legoland New York Resort will be the largest Legoland theme park ever built, spanning 150 acres and several themed lands. It will more play host to more than 50 rides, shows and attractions.
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Jobs   News   Products   Magazine
PRODUCT NEWS
New Lego Factory Adventure ride to transform guests into Lego Mini Figures
26 Nov 2019 . BY Lauren Heath-Jones
Holovis has developed a programme, called HoloTrac, that will transform guests into Lego Mini Figures
Merlin Entertainments has teamed up with experiential design firm Holovis and ETF Ride Systems to create a new dark ride that will transform guests into Lego Mini Figures.

Called the Lego Factory Adventure Ride, the experience will open at the upcoming Legoland New York Resort when it opens on 4 July 2020. It will feature on-ride tracking systems, one of the world's first, that will be able to identify guests' physical attributes and map their position in the virtual space, transforming them into Lego Mini Figures before their eyes.

A narrative led experience, the dark ride will take visitors on a thrilling adventure through the Lego factory with Professor Brick. Guest, riding on trackless motion vehicles developed by ETF Ride Systems, will meet a colourful cast of characters as they make their way through the factory.

The ride culminates with guests coming face-to-face with a screen, where they witness their ride vehicle, and then themselves, transformed into Lego Mini Figures. The on-screen recreations will have the same physical features as their real life counterparts, thanks to an on-ride tracking system, while motion-tracking even allows the Mini Figure to move as the guest does.

These virtual reconstructions are powered by HoloTrac, a proprietary platfrom created by Holovis that uses advanced computer vision and tracking technologies underpinned by neural-network-based facial recognition and recognition algorithms to create the virtual Mini Figures in less than 0.5 seconds.

Peter Cliff, creative director at Holovis, said: "At Holovis, we pride ourselves on the ability to own the entire technical experience, so the delivery of the Lego Factory Adventure is the perfect project for our turnkey, in-house capability. Working alongside Merlin Entertainments, we have created the ultimate in on-ride guest personalisation and the ETF trackless motion vehicle integrates perfectly with the non-linear ride experience."

"The Lego Mini Figure transformation is the textbook use for our HoloTrac technology, and since its completely invisibile to the guest, the experience feels like real magic," he added.

Julie Estrada, head of Public Relations North America for Merlin Entertainments, said: "Imagine travelling through a Lego Factory and suddenly seeing yourself as a Lego Minifigure! With that vision in hand, we looked to two of the world's leading developers, Holovis and ETF, to create this first of its kind dark ride experience."

Ruud Koppens, CEO of ETf, said: "The vehicle we created for the Lego Factory Adventure is meant to make guests feel as if they are a part of the automatic robot machinery that you would see in a Lego factory."

Expected to open in July 2020 the Legoland New York Resort will be the largest Legoland theme park ever built, spanning 150 acres and several themed lands. It will more play host to more than 50 rides, shows and attractions.
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A buoyant EAG International has welcomed in the new decade as a well-rounded event with high levels of optimism and positivity on the show floor.
Robe lights up Puy Du Fou España
Independent French theme park operator Puy Du Fou has revealed details of its latest outdoor spectacular, El Sueño de Toledo at Puy Du Fou España.
Triotech opens three attractions at Resorts World Genting's Skytropolis indoor theme park
Triotech has installed three new attractions, at Resorts World Genting's Skytropolis indoor theme park in Malaysia.
Painting With Light brings Het Kunstuur gallery concept to life
A new interactive gallery concept has opened in Mechelen, Belgium.
Global Solutions for Clothing creates award-winning costumes
Global Solutions for Clothing (GSC) is a multi-award winning costume specialist that has been creating high quality costume for more than 60 years.
EAG International Expo 2020 to showcase breakthrough technology for coin-operated visitor attractions
This year's EAG International Expo, which will take place between 14 and 16 January at ExCeL London.
Holovis to offer Gyro VR experiences following new Sangwha partnership
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COMPANY PROFILES
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
IDEATTACK

IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Trailer Peter Pan - Saving Tinkerbell VR – Red Raion
Online Print Made Easy! – instantprint
Trailer Pinocchio - A Modern Tale VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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