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MediaMation announces major partnership with B&B Theaters
07 Oct 2019 . BY Lauren Heath-Jones
The MX4D provides a completely immersive environment, enabling guests to 'feel' the action
MediaMation, a supplier of turnkey 4D theatres, has announced a partnership with US cinema chain B&B Theaters.

The partnership will see MediaMation supply 10 of its MX4D theatres at B&B locations across the US.

Billed as a new 'evolution in the 4D cinema experience', the MX4D provides a completely immersive environment, enabling guests to 'feel' the action. The theatre features motion seats that can move in sync with the movements on screen. In addition, the seats and theatre are equipped with special effects, including jolts, pokes, water, wind and aroma effects.

Brock Bagby, executive VP of B&B Theaters, said: "The expansion of our relationship with MediaMation proves our belief in MX4D. We plan to have three more MX4D auditoriums open by the end of this year in Texas, Missouri and Kansas. And have at least seven to follow next year throughout the country."

"The occupancy rates are exceptionally high for these fun and immersive MX4D auditoriums," he added.

Howard Kiedaisch, CEO of MediaMation, said: "B&B's commitment to increase their MX4D footprint is a testament to the mutual success of this valued partnership. The B&B is clearly leading the industry in creating innovative and exciting cinema formats and experiences."
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Jobs   News   Products   Magazine
PRODUCT NEWS
MediaMation announces major partnership with B&B Theaters
07 Oct 2019 . BY Lauren Heath-Jones
The MX4D provides a completely immersive environment, enabling guests to 'feel' the action
MediaMation, a supplier of turnkey 4D theatres, has announced a partnership with US cinema chain B&B Theaters.

The partnership will see MediaMation supply 10 of its MX4D theatres at B&B locations across the US.

Billed as a new 'evolution in the 4D cinema experience', the MX4D provides a completely immersive environment, enabling guests to 'feel' the action. The theatre features motion seats that can move in sync with the movements on screen. In addition, the seats and theatre are equipped with special effects, including jolts, pokes, water, wind and aroma effects.

Brock Bagby, executive VP of B&B Theaters, said: "The expansion of our relationship with MediaMation proves our belief in MX4D. We plan to have three more MX4D auditoriums open by the end of this year in Texas, Missouri and Kansas. And have at least seven to follow next year throughout the country."

"The occupancy rates are exceptionally high for these fun and immersive MX4D auditoriums," he added.

Howard Kiedaisch, CEO of MediaMation, said: "B&B's commitment to increase their MX4D footprint is a testament to the mutual success of this valued partnership. The B&B is clearly leading the industry in creating innovative and exciting cinema formats and experiences."
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Technically Creative launches three new immersive attractions
Integrated technology specialist Technically Creative has launched three new immersive products, targeting the visitor attraction market.
Painting with Light pushes boundaries to create unforgettable visual concepts
Belgium-based light and video design studio, Painting with Light, will translate the story of your location into a visual experience, using the art of light architecture.
Satisfi Labs launches COVID-19 Assistant to streamline emergency communications about the coronavirus
Satisfi Labs, an AI-powered knowledge management platform, has announced the launch of its COVID-19 Assistant.
Polin encourages teamwork with new Splash Course
Polin Waterparks has launched the Splash Course, a new water playground solution that encourages team-building.
Red Raion to offer new immersive experiences in partnership with D-Box
Red Raion, an Italy-based CGI studio specialising in movies for media-based attractions, has announced a new partnership with D-Box.
AnimaLive launches AR app for FECs
AnimaLive, a UK-based live character animation specialist, has launched Anima-AR, a new system that integrates computer-generated images into real-world environments.
Rafael Pavón brings history to life with HTC Vive
HTC Vive has partnered with Rafael Pavón to develop Memoria: Stories of La Garma, a new interactive VR documentary experience in Santander, Spain.
Papillon launches translation app to improve visitor experiences
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New Triotech launch goes down a Storm
Triotech, a Canada-based developer of media-based attractions based, has announced that it's new attraction, The Storm, has already sold more than 200 units.
Digital Projection revamps The Habitat Museum with new colour-boost technology
Digital Projection (DP), a UK-based projection specialist, has completed an installation on an exisiting exhibit at The Habitat Museum in Kuwait City, Kuwait.
Gatemaster to offer new guest-facing app following new Attractions.io partnership
Gatemaster Ticketing, a software company specialising in ticketing and point-of-sale solutions, has announced a new partnership with Attractions.io.
Storm combines amazing guest experience with strong ROI says Triotech CEO
Storm, the new interactive VR coin-op simulator ride from Triotech, is ready to ship the company has announced.
+ More products   
 
COMPANY PROFILES
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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