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Optoma brings The World of Beatrix Potter to life
24 May 2019 . BY Lauren Heath-Jones
A ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? musical
The World of Beatrix Potter in Cumbria, UK has undergone a tech overhaul, carried out by AV specialist Soundsmith, that has seen the addition of new projection displays powered by Optoma projectors.

Developed by the attraction's creative team, the displays were designed to 'reinvigorate' the attraction and serve the dual purpose of showcasing Beatrix Potter's iconic artwork as well as guiding visitors around the space.

The display features an epic collage, made up of thousands of artificial maple leaves, that floats above the main display and provides a 3D surface for moving content to be projected on to, while large leaf shaped displays hang from the ceiling and show illustrations and text from Potter's beloved children's books to tie in with each zone in the attraction.

To create the 3D maple leaves Soundsmith opted for six Optoma ZU660 projectors with ultra short throw lenses, while the single leaf displays are each powered by six ZU500T projectors. A further two ZU650 projections were installed in the foyer to create an improved visitor welcome experience, while a ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? show.

Tom Elleray, managing director of Soundsmiths, said: "The vibrancy of the images and video is just stunning. It is especially impressive when you consider the environment in which the projection is taking place."

"The new displays really 'lift' the experience to another dimension and reinvigorate what was already a brilliant attraction. We are thrilled with the final results. It worked perfectly right from the opening and the effect from these projections is simply stunning," Elleray added.

Sarah Melhuish, marketing manager at The World of Beatrix Potter, said: "We are delighted with the new installations at the attraction which have significantly enhanced the exhibition and created an even more immersive experience for our visitors. The projections are enriched by innovative new lighting and a dramatic new soundtrack, which guide visitors through the different scenes."
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Jobs   News   Products   Magazine
PRODUCT NEWS
Optoma brings The World of Beatrix Potter to life
24 May 2019 . BY Lauren Heath-Jones
A ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? musical
The World of Beatrix Potter in Cumbria, UK has undergone a tech overhaul, carried out by AV specialist Soundsmith, that has seen the addition of new projection displays powered by Optoma projectors.

Developed by the attraction's creative team, the displays were designed to 'reinvigorate' the attraction and serve the dual purpose of showcasing Beatrix Potter's iconic artwork as well as guiding visitors around the space.

The display features an epic collage, made up of thousands of artificial maple leaves, that floats above the main display and provides a 3D surface for moving content to be projected on to, while large leaf shaped displays hang from the ceiling and show illustrations and text from Potter's beloved children's books to tie in with each zone in the attraction.

To create the 3D maple leaves Soundsmith opted for six Optoma ZU660 projectors with ultra short throw lenses, while the single leaf displays are each powered by six ZU500T projectors. A further two ZU650 projections were installed in the foyer to create an improved visitor welcome experience, while a ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? show.

Tom Elleray, managing director of Soundsmiths, said: "The vibrancy of the images and video is just stunning. It is especially impressive when you consider the environment in which the projection is taking place."

"The new displays really 'lift' the experience to another dimension and reinvigorate what was already a brilliant attraction. We are thrilled with the final results. It worked perfectly right from the opening and the effect from these projections is simply stunning," Elleray added.

Sarah Melhuish, marketing manager at The World of Beatrix Potter, said: "We are delighted with the new installations at the attraction which have significantly enhanced the exhibition and created an even more immersive experience for our visitors. The projections are enriched by innovative new lighting and a dramatic new soundtrack, which guide visitors through the different scenes."
PRODUCT NEWS
ProSlide appoints Chantal Theoret as director of global marketing
ProSlide Technology has appointed Chantal Theoret as its new director of global marketing.
Alterface and Avanza partnership will 'lead to exciting new applications' says Avansa CEO
Alterface has announced a new tech partnership with laser projector specialist, Avanza.
MediaMation announces major partnership with B&B Theaters
MediaMation, a supplier of turnkey 4D theatres, has announced a partnership with US cinema chain B&B Theaters.
SimEx-Iwerks to launch Rudyard Kipling-inspired 4D film
SimEx-Iwerks is set to launch a new animated 4D experience based on Rudyard Kipling's iconic children's novel, The Jungle Book.
IEE PREVIEW: Red Raion to showcase new film
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Red Raion will be presenting a new CGI film,
IEE PREVIEW: Huss Park Attractions announces two major installations
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Huss Park Attractions will announce the installation of two major attractions.
IEE PREVIEW: Technical Park exhibiting multiple projects
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Technical Park is presenting several new projects at IAAPA Europe this year.
IEE Preview: Gateway to present Galaxy product suite
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Gateway is offering its Galaxy product suite.
IEE PREVIEW: OpenAire to discuss upcoming waterpark
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, OpenAire will be on hand to discuss its newest waterpark.
Simworx to launch new products at IEE
Simworx, a UK-based developer of dynamic media-based attractions, is set to launch two new products, the AGV Dark Ride and the Mini Flying Theatre, at this year's IAAPA Expo Europe.
IEE PREVIEW: Garmendale to unveil major new project
At this year's IAAPA Expo Europe (IEE), formerly the Euro Attractions Show, Garmendale will be revealing details of a major new project.
Jora Vision to create panda museum in China
Jora Vision, a Netherlands-based attractions design firm, has won a competition to develop a museum experience at The Giant Panda Breeding Research Base in Chengdu, China.
+ More products   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
VIDEO GALLERY

Simworx - The power to move you…
Simworx is acknowledged as one of the world’s leaders in the supply of 4D Effects Cinemas and Motion Simulation Attractions. Find out more...
More videos:
Online Print Made Easy! – instantprint
Red Raion: Meet the Team - Introduction – Red Raion
Experience the experience – Polin Waterparks & Pool Systems
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS