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Optoma brings The World of Beatrix Potter to life
24 May 2019 . BY Lauren Heath-Jones
A ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? musical
The World of Beatrix Potter in Cumbria, UK has undergone a tech overhaul, carried out by AV specialist Soundsmith, that has seen the addition of new projection displays powered by Optoma projectors.

Developed by the attraction's creative team, the displays were designed to 'reinvigorate' the attraction and serve the dual purpose of showcasing Beatrix Potter's iconic artwork as well as guiding visitors around the space.

The display features an epic collage, made up of thousands of artificial maple leaves, that floats above the main display and provides a 3D surface for moving content to be projected on to, while large leaf shaped displays hang from the ceiling and show illustrations and text from Potter's beloved children's books to tie in with each zone in the attraction.

To create the 3D maple leaves Soundsmith opted for six Optoma ZU660 projectors with ultra short throw lenses, while the single leaf displays are each powered by six ZU500T projectors. A further two ZU650 projections were installed in the foyer to create an improved visitor welcome experience, while a ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? show.

Tom Elleray, managing director of Soundsmiths, said: "The vibrancy of the images and video is just stunning. It is especially impressive when you consider the environment in which the projection is taking place."

"The new displays really 'lift' the experience to another dimension and reinvigorate what was already a brilliant attraction. We are thrilled with the final results. It worked perfectly right from the opening and the effect from these projections is simply stunning," Elleray added.

Sarah Melhuish, marketing manager at The World of Beatrix Potter, said: "We are delighted with the new installations at the attraction which have significantly enhanced the exhibition and created an even more immersive experience for our visitors. The projections are enriched by innovative new lighting and a dramatic new soundtrack, which guide visitors through the different scenes."





The displays showcase Beatrix Potter's iconic artwork and guide visitors around the space
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Jobs   News   Products   Magazine
PRODUCT NEWS
Optoma brings The World of Beatrix Potter to life
24 May 2019 . BY Lauren Heath-Jones
A ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? musical
The World of Beatrix Potter in Cumbria, UK has undergone a tech overhaul, carried out by AV specialist Soundsmith, that has seen the addition of new projection displays powered by Optoma projectors.

Developed by the attraction's creative team, the displays were designed to 'reinvigorate' the attraction and serve the dual purpose of showcasing Beatrix Potter's iconic artwork as well as guiding visitors around the space.

The display features an epic collage, made up of thousands of artificial maple leaves, that floats above the main display and provides a 3D surface for moving content to be projected on to, while large leaf shaped displays hang from the ceiling and show illustrations and text from Potter's beloved children's books to tie in with each zone in the attraction.

To create the 3D maple leaves Soundsmith opted for six Optoma ZU660 projectors with ultra short throw lenses, while the single leaf displays are each powered by six ZU500T projectors. A further two ZU650 projections were installed in the foyer to create an improved visitor welcome experience, while a ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? show.

Tom Elleray, managing director of Soundsmiths, said: "The vibrancy of the images and video is just stunning. It is especially impressive when you consider the environment in which the projection is taking place."

"The new displays really 'lift' the experience to another dimension and reinvigorate what was already a brilliant attraction. We are thrilled with the final results. It worked perfectly right from the opening and the effect from these projections is simply stunning," Elleray added.

Sarah Melhuish, marketing manager at The World of Beatrix Potter, said: "We are delighted with the new installations at the attraction which have significantly enhanced the exhibition and created an even more immersive experience for our visitors. The projections are enriched by innovative new lighting and a dramatic new soundtrack, which guide visitors through the different scenes."





The displays showcase Beatrix Potter's iconic artwork and guide visitors around the space
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Polin encourages teamwork with new Splash Course
Polin Waterparks has launched the Splash Course, a new water playground solution that encourages team-building.
Red Raion to offer new immersive experiences in partnership with D-Box
Red Raion, an Italy-based CGI studio specialising in movies for media-based attractions, has announced a new partnership with D-Box.
AnimaLive launches AR app for FECs
AnimaLive, a UK-based live character animation specialist, has launched Anima-AR, a new system that integrates computer-generated images into real-world environments.
Rafael Pavón brings history to life with HTC Vive
HTC Vive has partnered with Rafael Pavón to develop Memoria: Stories of La Garma, a new interactive VR documentary experience in Santander, Spain.
Papillon launches translation app to improve visitor experiences
A new translation app, aimed at the tourism and attractions industries, has launched.
New Triotech launch goes down a Storm
Triotech, a Canada-based developer of media-based attractions based, has announced that it's new attraction, The Storm, has already sold more than 200 units.
Digital Projection revamps The Habitat Museum with new colour-boost technology
Digital Projection (DP), a UK-based projection specialist, has completed an installation on an exisiting exhibit at The Habitat Museum in Kuwait City, Kuwait.
Gatemaster to offer new guest-facing app following new Attractions.io partnership
Gatemaster Ticketing, a software company specialising in ticketing and point-of-sale solutions, has announced a new partnership with Attractions.io.
Storm combines amazing guest experience with strong ROI says Triotech CEO
Storm, the new interactive VR coin-op simulator ride from Triotech, is ready to ship the company has announced.
Step Inside Productions develops first CBeebie's interactive pop-up experience
Step Inside Productions has partnered with the Live Entertainment arm of BBC Studios to create CBeebies Rainbow Adventure, CBeebie's first ever interactive pop-up experience.
Magic Memories offers exciting guest benefits at Ruby Falls
Magic Memories, a New Zealand-based content specialist, has announced a new partnership with Ruby Falls.
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Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
QubicaAMF UK

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+ More catalogues  
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08 Oct 2020

VAC 2020 VIRTUAL (The Annual National Conference of Visitor Attractions)

Online, United Kingdom
17-23 Oct 2020

World Leisure Congress 2020

Pinggu, Beijing, China
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
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PRINT SUBSCRIPTIONS
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