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Optoma brings The World of Beatrix Potter to life
24 May 2019 . BY Lauren Heath-Jones
A ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? musical
The World of Beatrix Potter in Cumbria, UK has undergone a tech overhaul, carried out by AV specialist Soundsmith, that has seen the addition of new projection displays powered by Optoma projectors.

Developed by the attraction's creative team, the displays were designed to 'reinvigorate' the attraction and serve the dual purpose of showcasing Beatrix Potter's iconic artwork as well as guiding visitors around the space.

The display features an epic collage, made up of thousands of artificial maple leaves, that floats above the main display and provides a 3D surface for moving content to be projected on to, while large leaf shaped displays hang from the ceiling and show illustrations and text from Potter's beloved children's books to tie in with each zone in the attraction.

To create the 3D maple leaves Soundsmith opted for six Optoma ZU660 projectors with ultra short throw lenses, while the single leaf displays are each powered by six ZU500T projectors. A further two ZU650 projections were installed in the foyer to create an improved visitor welcome experience, while a ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? show.

Tom Elleray, managing director of Soundsmiths, said: "The vibrancy of the images and video is just stunning. It is especially impressive when you consider the environment in which the projection is taking place."

"The new displays really 'lift' the experience to another dimension and reinvigorate what was already a brilliant attraction. We are thrilled with the final results. It worked perfectly right from the opening and the effect from these projections is simply stunning," Elleray added.

Sarah Melhuish, marketing manager at The World of Beatrix Potter, said: "We are delighted with the new installations at the attraction which have significantly enhanced the exhibition and created an even more immersive experience for our visitors. The projections are enriched by innovative new lighting and a dramatic new soundtrack, which guide visitors through the different scenes."
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Jobs . News . Products . Magazine
PRODUCT NEWS
Optoma brings The World of Beatrix Potter to life
24 May 2019 . BY Lauren Heath-Jones
A ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? musical
The World of Beatrix Potter in Cumbria, UK has undergone a tech overhaul, carried out by AV specialist Soundsmith, that has seen the addition of new projection displays powered by Optoma projectors.

Developed by the attraction's creative team, the displays were designed to 'reinvigorate' the attraction and serve the dual purpose of showcasing Beatrix Potter's iconic artwork as well as guiding visitors around the space.

The display features an epic collage, made up of thousands of artificial maple leaves, that floats above the main display and provides a 3D surface for moving content to be projected on to, while large leaf shaped displays hang from the ceiling and show illustrations and text from Potter's beloved children's books to tie in with each zone in the attraction.

To create the 3D maple leaves Soundsmith opted for six Optoma ZU660 projectors with ultra short throw lenses, while the single leaf displays are each powered by six ZU500T projectors. A further two ZU650 projections were installed in the foyer to create an improved visitor welcome experience, while a ZU150 projector was installed in The Old Laundry Theatre to be used during the Where is Peter Rabbit? show.

Tom Elleray, managing director of Soundsmiths, said: "The vibrancy of the images and video is just stunning. It is especially impressive when you consider the environment in which the projection is taking place."

"The new displays really 'lift' the experience to another dimension and reinvigorate what was already a brilliant attraction. We are thrilled with the final results. It worked perfectly right from the opening and the effect from these projections is simply stunning," Elleray added.

Sarah Melhuish, marketing manager at The World of Beatrix Potter, said: "We are delighted with the new installations at the attraction which have significantly enhanced the exhibition and created an even more immersive experience for our visitors. The projections are enriched by innovative new lighting and a dramatic new soundtrack, which guide visitors through the different scenes."
PRODUCT NEWS
Riders experience unprecedented thrills on Wiegand's Slide Coaster
Water slide manufacturer Wiegand.Waterrides has created a new water slide concept in partnership with Up and Down Engineering.
Whitby Abbey project significant milestone for Marcon
Marcon, a fit-out specialist based in Northern Ireland has been appointed by English Heritage to complete a site-wide interpretation scheme at Whitby Abbey, North Yorkshire.
EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre.
Picsolve launches innovation hub following Panora.me acquistion
Picsolve, a leader in photo and video capture for the attractions industry, has acquired Belgium- based start-up Panora.me.
Legendary Entertainment brings guests face-to-face with Kaiju in new Pacific Rim immersive dark ride
Legendary Entertainment has partnered with Trans Studio Cibubur to create Pacific Rim: Shatterdome Strike, an immersive theatre dark ride experience for the hotly-anticipated Trans Studio Cibubur theme park in Jakarta, Indonesia.
Gantner to partner with Coventry Transport Museum
The Coventry Transport Museum has announced a new partnership with ticketing software company, Gantner.
Gateway Ticketing Solutions named as partner for The Strong National Museum of Play
The Strong National Museum of Play in Rochester, New York, has announced a new partnership with ticketing and admissions software provider, Gateway Ticketing Systems
Mark Whittaker appointed as sales manager for LBE and FECs at Simworx
Simworx has appointed Mark Whittaker to the role of sales manager for Family Entertainment Centres (FECs) and Location-Based Entertainment (LBE) venues.
Holovis creates AR app to enhance Royal Liver Building experience
Holovis has created an augmented reality (AR) app for the new 360-degree experience at the Royal Liver Building in Liverpool, UK.
Christie brings football history to life at San Mamés Stadium Museum
Erabi, a Spain-based AV integration firm, has completed a major fitout at the San Mamés Stadium Museum in Bilbao, Spain.
Westminster Abbey partners with Avius to improve overall customer experience
London's Westminster Abbey has announced a new partnership with Avius, a provider of survey and customer experience software, to capture and measure customer satisfaction.
Triotech opens XD Dark Ride at Granby Zoo
The Granby Zoo in Quebec, Canada, has expanded its attration offering to include Triotech's XD Dark Ride interactive theatre, the company's first at the zoo.
+ More products   
 
COMPANY PROFILE
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
+ More profiles  
VIDEO GALLERY

instantprint - Online Print Made Easy!
We're the only online printing company who really gets your business. Find out more...
More videos:
Experience the experience – Polin Waterparks & Pool Systems
Trailer Pinocchio - A Modern Tale VR – Red Raion
Jurassic War - Immersive tunnel movie trailer – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
LATEST JOBS
Commercial Manager
Sea Life
Salary: Competitive
Job location: Orlando, FL, USA
Head of Estate Operations
Weston Park
Salary: Competitive
Job location: Shifnal, Shropshire, UK
Visitor Experience Manager
City of London Corporation
Salary: £37,120 - £42,400
Job location: Chingford, London, UK
General Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Milpitas, CA, USA
Ticketing and Entry Project Lead
Historic Royal Palaces
Salary: Circa £60,000
Job location: Central London, London, UK
Retail / Commercial manager
Legoland Discovery Centre
Salary: Competitive
Job location: Atlanta, GA, USA
+ More jobs  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
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