PRODUCT NEWS
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Animmersion to expand into UK attractions following success of mixed-reality display |
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14 May 2019 . BY Lauren Heath-Jones |
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DeepFrame One blends physical and digital elements in real-time to create stunning visual displays |
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Animmersion, a UK-based 3D visualisation web and app development company, has announced plans to expand into the UK attractions market following the success of its DeepFrame One mixed-reality display
Developed by Realfiction, a Danish company specialising in mixed-reality displays, the DeepFrame One merges the real and virtual worlds blending physical and digital elements in real-time to create stunning visual displays.
It offers a 'window-like' display and features a high-precision optical lens and curved OLED screen enabling visitors to experience lifelike images and animations as a virtual layer on top of the real world without the need for VR headsets or 3D glasses. Since the DeepFrame One's debut in Newcastle last summer, the company has seen an increase in enquiries from leisure and cultural attractions operators and is now working to bring its technology solutions to the sector.
Dominic Lusardi, owner and MD of Animmersion, said: "The UK attractions market is an exciting opportunity for Animmersion. Operators are really engaged in developing new and dynamic ways to attract visitors."
"There has been growing interest from the sector that has encouraged us to develop a strategic focus to apply our digital asset base and technology solutions to increase visitor engagement."
"We have built a reputation over the past 13 years for working with traditionally analogue industries adopting immersive digital solutions for training, communication and marketing, which have been successful through positive collaboration. The UK attraction market, including the most long-standing and historic museums, recognise the need to utilise new technology to attract visitors and we are keen to play a part in this important part of British culture."
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PRODUCT NEWS |
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Maurer Rides introduces Spike Waterfight |
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Rollercoaster and ride designer and manufacturer Maurer Rides has announced its latest
concept, the Spike Waterfight, which allows spectators and rollercoaster riders to soak one
another with water cannons.
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Triotech launches new dark ride Primordial |
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Media based attractions creator Triotech has announced the opening of its latest
attraction, a next generation interactive dark coaster installed at Lagoon Park in Salt
Lake City, Utah, US. |
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Small Footprint, Big Significance: Studio City Water Park |
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Long known for its fancy casinos, Macau realized within the past decade that it must
diversify its tourism scene to attract new crowds. With the ambition of becoming the
leisure hub of China’s 72-million strong Greater Bay Area, the city began adding shows,
attractions, and family-friendly hotels. But the offering that truly stands out with fun
for everyone is Studio City Water Park – Macau’s first stand-alone water park, with all
the water slides and aquatic play structures supplied by WhiteWater. |
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How surf simulators are transforming the experience economy |
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The experience economy, driven by evolving consumer trends, is poised for continued growth
in the coming years. Millennials have been at the forefront of this shift, favouring
memorable experiences over material possessions. This preference has extended to other
generations as well, indicating a broader adoption of experience-focused spending habits
in the attractions sector. |
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Director of Operations
Active Luton |
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Salary:
£61,000 - £64,000 + exceptional pension + excellent benefits
Job location: Luton , United Kingdom |
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DIARY |
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