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All change at LEGOLAND
POSTED 01 Dec 2004 . BY
The LEGO company – which owns the four LEGOLAND theme parks – has announced that it is unlikely to break even in 2004 and will consequently be transferring the LEGOLAND parks either partly or wholly to new owners and a separate company, so it can focus on its core play materials business.

Following the initiation of a cost reduction programme at the beginning of 2004, the company has reduced costs by approximately DKK1.2bn (£112m, 162m euros, $215m). The workforce has been reduced by nearly a thousand employees.

As part of the cost-cutting agenda, the LEGOLAND parks – in the UK, USA, Denmark and Germany – will either be wholly or partly transferred to new ownership. Although the outcome is uncertain at present as to whether external investment could be sought, LEGO has confirmed that it intends to maintain a controlling interest in the parks whatever happens.

CEO and owner of the LEGO company, Kjeld Kirk Kristiansen will also be stepping down to become deputy chair.

He will be succeeded by Jørgen Vig Knudstorp, who was previously the senior vice president of corporate affairs and has been appointed with immediate effect.

Kristiansen said: “Since January, my task has been to set a new direction for the company and create a plan for the recreation of a profitable LEGO company.

“The direction is clear and the action plan is already creating results. Therefore, this is the right time for the future corporate management to take over. Their task is to create a profit in 2005 and a result for 2006 which will provide a satisfactory return.” Details: www.lego.com

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Jobs    News   Products   Magazine
NEWS
All change at LEGOLAND
POSTED 01 Dec 2004 . BY
The LEGO company – which owns the four LEGOLAND theme parks – has announced that it is unlikely to break even in 2004 and will consequently be transferring the LEGOLAND parks either partly or wholly to new owners and a separate company, so it can focus on its core play materials business.

Following the initiation of a cost reduction programme at the beginning of 2004, the company has reduced costs by approximately DKK1.2bn (£112m, 162m euros, $215m). The workforce has been reduced by nearly a thousand employees.

As part of the cost-cutting agenda, the LEGOLAND parks – in the UK, USA, Denmark and Germany – will either be wholly or partly transferred to new ownership. Although the outcome is uncertain at present as to whether external investment could be sought, LEGO has confirmed that it intends to maintain a controlling interest in the parks whatever happens.

CEO and owner of the LEGO company, Kjeld Kirk Kristiansen will also be stepping down to become deputy chair.

He will be succeeded by Jørgen Vig Knudstorp, who was previously the senior vice president of corporate affairs and has been appointed with immediate effect.

Kristiansen said: “Since January, my task has been to set a new direction for the company and create a plan for the recreation of a profitable LEGO company.

“The direction is clear and the action plan is already creating results. Therefore, this is the right time for the future corporate management to take over. Their task is to create a profit in 2005 and a result for 2006 which will provide a satisfactory return.” Details: www.lego.com

Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
MORE NEWS
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World Food Center Experience will be ‘Silicon Valley’ of food
Plans for the World Food Center Experience in Ede, Netherlands, have been given the final green light by the Provincial Executive of Gelderland.
Creative legends behind iconic ​​Spider-Man ride team to give talk at IAAPA Expo
The creative geniuses behind the Amazing Adventures of Spider-Man darkride at Universal’s Islands of Adventure park in Orlando, Florida will offer their insights into the creative process behind the iconic attraction.
Europa Park extends winter opening for the first time as part of Hallowinter celebration
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QubicaAMF UK

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Red Raion

Founded in 2014, Red Raion is the CGI studio specialized in media based attractions. [more...]
Simworx Ltd

The company was initially established in 1997. Terry Monkton and Andrew Roberts are the key stakeh [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
FEATURED SUPPLIER

Future-proofing ticketing solutions with TOR Systems
TOR Systems, the UK’s leading ticketing, booking and CRM solutions provider, is urging tourism and heritage companies to future proof their ticketing solutions when procuring in the wake of the pandemic. [more...]
VIDEO GALLERY

Proslide Tech Inc - ProSlide | Atlantis Dubai
More videos:
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

24-25 Nov 2021

Scotland’s National Tourism Industry Conference

EICC, Edinburgh, United Kingdom
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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