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NEWS
All change at LEGOLAND
POSTED 01 Dec 2004 . BY
The LEGO company – which owns the four LEGOLAND theme parks – has announced that it is unlikely to break even in 2004 and will consequently be transferring the LEGOLAND parks either partly or wholly to new owners and a separate company, so it can focus on its core play materials business.

Following the initiation of a cost reduction programme at the beginning of 2004, the company has reduced costs by approximately DKK1.2bn (£112m, 162m euros, $215m). The workforce has been reduced by nearly a thousand employees.

As part of the cost-cutting agenda, the LEGOLAND parks – in the UK, USA, Denmark and Germany – will either be wholly or partly transferred to new ownership. Although the outcome is uncertain at present as to whether external investment could be sought, LEGO has confirmed that it intends to maintain a controlling interest in the parks whatever happens.

CEO and owner of the LEGO company, Kjeld Kirk Kristiansen will also be stepping down to become deputy chair.

He will be succeeded by Jørgen Vig Knudstorp, who was previously the senior vice president of corporate affairs and has been appointed with immediate effect.

Kristiansen said: “Since January, my task has been to set a new direction for the company and create a plan for the recreation of a profitable LEGO company.

“The direction is clear and the action plan is already creating results. Therefore, this is the right time for the future corporate management to take over. Their task is to create a profit in 2005 and a result for 2006 which will provide a satisfactory return.” Details: www.lego.com

MORE NEWS
Nohlab's 'Everything' installation among Noor Riyadh festival highlights
An immersive audiovisual experience that "observes everything as it is" was a among the highlights of this year's Noor Riyadh festival in Saudi Arabia.
Interactive TV gameshow experience to open in London in 2023
A new interactive visitor attraction that promises guests the opportunity to experience the thrill of being a TV show contestant is set to open in London in early 2023.
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
+ More news   
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Salary: Competitive
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COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
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David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
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Vekoma Rides has a large variety of coasters and attractions. [more...]
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FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
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©Cybertrek 2022
Jobs    News   Products   Magazine
NEWS
All change at LEGOLAND
POSTED 01 Dec 2004 . BY
The LEGO company – which owns the four LEGOLAND theme parks – has announced that it is unlikely to break even in 2004 and will consequently be transferring the LEGOLAND parks either partly or wholly to new owners and a separate company, so it can focus on its core play materials business.

Following the initiation of a cost reduction programme at the beginning of 2004, the company has reduced costs by approximately DKK1.2bn (£112m, 162m euros, $215m). The workforce has been reduced by nearly a thousand employees.

As part of the cost-cutting agenda, the LEGOLAND parks – in the UK, USA, Denmark and Germany – will either be wholly or partly transferred to new ownership. Although the outcome is uncertain at present as to whether external investment could be sought, LEGO has confirmed that it intends to maintain a controlling interest in the parks whatever happens.

CEO and owner of the LEGO company, Kjeld Kirk Kristiansen will also be stepping down to become deputy chair.

He will be succeeded by Jørgen Vig Knudstorp, who was previously the senior vice president of corporate affairs and has been appointed with immediate effect.

Kristiansen said: “Since January, my task has been to set a new direction for the company and create a plan for the recreation of a profitable LEGO company.

“The direction is clear and the action plan is already creating results. Therefore, this is the right time for the future corporate management to take over. Their task is to create a profit in 2005 and a result for 2006 which will provide a satisfactory return.” Details: www.lego.com

MORE NEWS
Nohlab's 'Everything' installation among Noor Riyadh festival highlights
An immersive audiovisual experience that "observes everything as it is" was a among the highlights of this year's Noor Riyadh festival in Saudi Arabia.
Interactive TV gameshow experience to open in London in 2023
A new interactive visitor attraction that promises guests the opportunity to experience the thrill of being a TV show contestant is set to open in London in early 2023.
Alton Towers' iconic Nemesis coaster closes for major revamp
The famous Nemesis ride at UK theme park, Alton Towers, has closed for a major revamp.
Bob Iger's return to Disney sparks major restructuring focused on creativity and storytelling
Disney is set to undergo a "major restructuring" following the shock return of CEO Bob Iger.
Battersea Power Station's chimney experience whisks guests up 109m in a glass elevator
The highly anticipated chimney lift experience at the Battersea Power Station has opened to the public.
Eureka! tackles STEM with new Science + Discovery Centre
Eureka! Science + Discovery Centre in Seacombe, UK, has opened its doors to the public.
+ More news   
 
COMPANY PROFILES
iPlayCO

iPlayCo was established in 1999. [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Vekoma Rides Manufacturing B.V.

Vekoma Rides has a large variety of coasters and attractions. [more...]
+ More profiles  
FEATURED SUPPLIER

Behind the Scenes of IAAPA Expo 2022 with Michael Shelton
There is no place like IAAPA Expo, it’s the place to take in the most exciting sights, smells, tastes, and sensations that will take your career and attraction to new heights! The excitement, energy and opportunity are palpable. [more...]
VIDEO GALLERY

Red Raion TV - Testimonial: Leolandia
When you work in the Attractions Industry, there’s nothing better than seeing that dreamy look in the eyes of the people who have just tried your attraction. Find out more...
More videos:
ProSlide's all-in-one waterplay entertainment center – Proslide Tech Inc
Red Raion TV - Opening Event: FICO Eataly World – Red Raion
Red Raion Showreel 2021 – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
05-07 Dec 2022

East Cape Futures

Hotel Palmas de Cortez, Los Barriles, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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