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NEWS
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
POSTED 23 Jan 2023 . BY Tom Walker
The refurbished attraction is set to relaunch in early 2023 Credit: Continuum
Continuum Attractions has acquired The Loch Ness Centre and Exhibition
The visitor attractions group has taken a long lease on the iconic tourism site
The company will invest £1.5m into the refurbishment and reopening of the attraction
The attraction is set to relaunch in early 2023
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.

The visitor attractions group has taken a long lease on the iconic tourism site with immediate plans to upgrade the guest offer.

The company will invest £1.5m into the refurbishment and reopening of the attraction, which is set to relaunch during early 2023.

The 12-week redevelopment is designed to reinvigorate the centre and create an attraction which will "engage, entertain and inform" guests.

Once reopened, the centre will focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

Juliana Delaney, CEO of Continuum Attractions, said: “Continuum tells the real stories in real places about real people.

"The search for Nessie encapsulates all three.

"Having had tremendous success with the award-winning Real Mary King’s Close on the Royal Mile in Edinburgh, I was keen to seek out another great Scottish story to tell.

"We found it on Loch Ness. This is a magical place - it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”

Chris Taylor, VisitScotland Regional Leadership Director, said: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths, tales and stories over the years.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
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NEWS
Continuum Attractions takes over Loch Ness attraction and pledge £1.5m investment
POSTED 23 Jan 2023 . BY Tom Walker
The refurbished attraction is set to relaunch in early 2023 Credit: Continuum
Continuum Attractions has acquired The Loch Ness Centre and Exhibition
The visitor attractions group has taken a long lease on the iconic tourism site
The company will invest £1.5m into the refurbishment and reopening of the attraction
The attraction is set to relaunch in early 2023
Continuum Attractions has acquired The Loch Ness Centre and Exhibition near Inverness, Scotland, UK.

The visitor attractions group has taken a long lease on the iconic tourism site with immediate plans to upgrade the guest offer.

The company will invest £1.5m into the refurbishment and reopening of the attraction, which is set to relaunch during early 2023.

The 12-week redevelopment is designed to reinvigorate the centre and create an attraction which will "engage, entertain and inform" guests.

Once reopened, the centre will focus on telling the globally renowned story behind the legend of Loch Ness, exploring the myths – alongside the scientific research – that has turned "Nessie" into one of Scotland’s most famous brand icons.

Juliana Delaney, CEO of Continuum Attractions, said: “Continuum tells the real stories in real places about real people.

"The search for Nessie encapsulates all three.

"Having had tremendous success with the award-winning Real Mary King’s Close on the Royal Mile in Edinburgh, I was keen to seek out another great Scottish story to tell.

"We found it on Loch Ness. This is a magical place - it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”

Chris Taylor, VisitScotland Regional Leadership Director, said: “Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

“In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths, tales and stories over the years.

“Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself - it benefits our economy, our community and our wellbeing.”
Credit: Continuum
RELATED STORIES
The V&A effect: Dundee attractions enjoy a boost after new museum opens


Having Scotland’s first museum of design in their neighbourhood is helping a number of other Dundee attractions to boost their visitor numbers, according to new research.
VisitBritain celebrates literary legends with new tourism campaign


VisitBritain has launched a new campaign aiming to boost visitor numbers in the UK, announcing a year of literary milestones dubbed “Magical Britain”.
Loch Ness Monster to star in new tourism campaign for Scotland


The iconic landmark of Loch Ness in Scotland – supposedly home to the mythical Loch Ness Monster – is to benefit from a £2m (US$3m, €2.7m) investment to boost inbound tourism in a move that the government predicts will generate an extra £14m (US$21.1m, €18.7m) tourism spend by 2019.
MORE NEWS
The Everyday Heritage initiative celebrates and preserves working class histories
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic England is funding 56 creative projects that honour the heritage of working-class England.
Universal announces long-awaited details of its Epic Universe, set to open in 2025
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo and How to Train Your Dragon worlds to its Florida resort.
Heartbreak for Swedish theme park, Liseberg, as fire breaks out
A fire has destroyed part of the new water world, Oceana, at Liseberg in Sweden, and a construction worker has been reported missing.
Museum director apologises after comparing the city of Florence to a sex worker
Museum director Cecilie Hollberg has come under fire for comparing the city to a sex worker due to uncontrolled mass tourism.
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Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.
Raby Castle reveals ambitious plans to become a major visitor destination
Raby Castle, known as one of the finest medieval fortifications in England, is nearing the end of an ambitious two-year renovation project.
+ More news   
 
COMPANY PROFILES
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
Taylor Made Designs

Taylor Made Designs (TMD) has been supplying the Attractions, Holiday Park, Zoos and Theme Park mark [more...]
RMA Ltd

RMA Ltd is a one-stop global company that can design, build and produce from a greenfield site upw [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

08-08 May 2024

Hospitality Design Conference

Hotel Melià , Milano , Italy
10-12 May 2024

Asia Pool & Spa Expo

China Import & Export Fair Complex, Guangzhou, China
+ More diary  
 


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