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NEWS
Merlin to open Legoland Resort in Belgium by 2027
POSTED 31 Aug 2022 . BY Tom Walker
The development is set to cost between €370m and €400m Credit: Merlin Entertainments Group
Merlin has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium
Set to open to guests by 2027, the park and its infrastructure will initially cover an area of 70 hectares
The development will cost between €370m and €400m
The park will be located in Gosselies on a former industrial site
Merlin Entertainments Group has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium.

Set to open to guests by 2027, Merlin has signed a partnership agreement with two investment funds – SOGEPA and SFPI – and SORESIC, the Charleroi-based organisation specialising in redeveloping the region's industrial sites.

The park will be located in Gosselies on a former industrial site formerly used for the building of heavy construction machinery by global giant Caterpillar.

The park and its infrastructure will initially cover an area of 70 hectares, with a further 20 hectares being set aside for future extensions or developments.

The partnership document sets out how the project will regenerate the former Caterpillar site, create more than 1,000 jobs and strengthen the region's tourism ecosystem.

It also shows that the development will cost between €370m and €400m.

John Jakobsen, Merlin's COO for Legoland Resorts Group, said: "This is another exciting ‘building block’ laid for bringing a potential Legoland Resort to the many Lego Fans across Wallonia, Benelux and Northern France.

"We will continue to work closely with the Walloon Government and the City of Charleroi and our stakeholder partners at SOGEPA, SFPI and SORESIC to hopefully make this vision an awesome reality.”

Merlin currently has three Legoland Resorts in Europe and has been actively looking to expand its presence in Europe for several years – and in particular in the BENELUX/Northern France region.

The attractions giant has identified the region as a viable market for a fourth European Legoland Resort.

The previous, full-size Legoland resort to open in Europe was Legoland Resort Deutschland, which was launched in 2002 – more than 20 years ago.

According to Merlin, the technical and market studies carried out showed the potential of a location on the former Caterpillar industrial site, which is situated in the centre of a densely populated area and close to major transport facilities: motorway junctions, a well-developed rail network and a well-served airport

"The strong appeal of Legoland Resorts leaves the prospect of a potential 21 million visitors located within a two-hour drive," Merlin said about the Charleroi location.

"A Legoland Resort will typically attract in the range of 1.5-2m visitors per year. With the strong market base supporting this site we believe this can also be achieved in Charleroi."

Willy Borsus, Walloon minister of the economy, added: "With the project to establish a Legoland in Charleroi, we are taking a new step in a strong and constantly developing sector: that of leisure and tourism.

"The Walloon leisure ecosystem is already well developed and this project will strengthen it in the best possible way, as Lego is a strong brand that is appreciated by the majority of people. It is therefore an opportunity to be seized for Wallonia, both for employment, the visibility of our Region and the economy as a whole.

"The Legoland project will also make it possible to achieve a major objective of the Government: to rehabilitate our industrial wastelands.

"The former Caterpillar site provides a concrete response to the needs of the Merlin group, while at the same time meeting those of the Charleroi basin and, more broadly, of Wallonia, with the creation of around 1,000 jobs that cannot be relocated and certainly more because of the additional indirect jobs that would be created.”
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Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
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27-29 Sep 2022

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Ourense, Ourense, Spain
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Jobs    News   Products   Magazine
NEWS
Merlin to open Legoland Resort in Belgium by 2027
POSTED 31 Aug 2022 . BY Tom Walker
The development is set to cost between €370m and €400m Credit: Merlin Entertainments Group
Merlin has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium
Set to open to guests by 2027, the park and its infrastructure will initially cover an area of 70 hectares
The development will cost between €370m and €400m
The park will be located in Gosselies on a former industrial site
Merlin Entertainments Group has revealed plans for a new Legoland theme park near Charleroi Airport in Belgium.

Set to open to guests by 2027, Merlin has signed a partnership agreement with two investment funds – SOGEPA and SFPI – and SORESIC, the Charleroi-based organisation specialising in redeveloping the region's industrial sites.

The park will be located in Gosselies on a former industrial site formerly used for the building of heavy construction machinery by global giant Caterpillar.

The park and its infrastructure will initially cover an area of 70 hectares, with a further 20 hectares being set aside for future extensions or developments.

The partnership document sets out how the project will regenerate the former Caterpillar site, create more than 1,000 jobs and strengthen the region's tourism ecosystem.

It also shows that the development will cost between €370m and €400m.

John Jakobsen, Merlin's COO for Legoland Resorts Group, said: "This is another exciting ‘building block’ laid for bringing a potential Legoland Resort to the many Lego Fans across Wallonia, Benelux and Northern France.

"We will continue to work closely with the Walloon Government and the City of Charleroi and our stakeholder partners at SOGEPA, SFPI and SORESIC to hopefully make this vision an awesome reality.”

Merlin currently has three Legoland Resorts in Europe and has been actively looking to expand its presence in Europe for several years – and in particular in the BENELUX/Northern France region.

The attractions giant has identified the region as a viable market for a fourth European Legoland Resort.

The previous, full-size Legoland resort to open in Europe was Legoland Resort Deutschland, which was launched in 2002 – more than 20 years ago.

According to Merlin, the technical and market studies carried out showed the potential of a location on the former Caterpillar industrial site, which is situated in the centre of a densely populated area and close to major transport facilities: motorway junctions, a well-developed rail network and a well-served airport

"The strong appeal of Legoland Resorts leaves the prospect of a potential 21 million visitors located within a two-hour drive," Merlin said about the Charleroi location.

"A Legoland Resort will typically attract in the range of 1.5-2m visitors per year. With the strong market base supporting this site we believe this can also be achieved in Charleroi."

Willy Borsus, Walloon minister of the economy, added: "With the project to establish a Legoland in Charleroi, we are taking a new step in a strong and constantly developing sector: that of leisure and tourism.

"The Walloon leisure ecosystem is already well developed and this project will strengthen it in the best possible way, as Lego is a strong brand that is appreciated by the majority of people. It is therefore an opportunity to be seized for Wallonia, both for employment, the visibility of our Region and the economy as a whole.

"The Legoland project will also make it possible to achieve a major objective of the Government: to rehabilitate our industrial wastelands.

"The former Caterpillar site provides a concrete response to the needs of the Merlin group, while at the same time meeting those of the Charleroi basin and, more broadly, of Wallonia, with the creation of around 1,000 jobs that cannot be relocated and certainly more because of the additional indirect jobs that would be created.”
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COMPANY PROFILES
Polin Waterparks

Polin was founded in Istanbul in 1976. Polin has since grown into a leading company in the waterpa [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
+ More profiles  
FEATURED SUPPLIER

Attractions industry to reunite this September at IAAPA Expo Europe in London
For the first time in more than a decade, industry leaders from across the global attractions industry will once again gather in London as part of the annual IAAPA Expo Europe, the sector’s premier international event. [more...]
VIDEO GALLERY

Red Raion TV - Opening Event: FICO Eataly World
Last July 7th, Red Raion took part in the opening event of FICO Eataly World, the Italian theme park dedicated to food - the only one worldwide! Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
IAAPA Expo Europe Promo – International Association of Amusement Parks and Attractions (IAAPA)
Keynote | Moby Dick - Friends to the rescue! – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

27-29 Sep 2022

International Congress on Thermal Tourism

Ourense, Ourense, Spain
13 Oct 2022

VAC 2022

The ICC Birmingham, Birmingham, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2022

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