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Merlin hits the market with surge of new openings
POSTED 14 Jul 2021 . BY Tom Walker
Merlin has opened its much-anticipated Legoland New York Resort Credit: Merlin Entertainments/Legoland
Merlin opens its much-anticipated Legoland New York Resort and Legoland water park at Gardaland, Italy
The new openings are accompanied by a number of new future projects
As well as a huge Peppa Pig resort in China, Merlin is currently on site building a Peppa Pig theme park in Orlando
There are also plans for a number of Madame Tussauds openings over the next 12 months
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.

This month, Merlin has opened its much-anticipated Legoland New York Resort, with all seven of its lands available for visitors. The park's 250-bedroom hotel is set to open on 6 August.

The operator also opened the first ever European Legoland Water Park this month, located inside the Gardaland theme park in Italy.

The new addition features water-based activities – including slides, pools, rafts, and a water play complex featuring Lego brands – and Italy’s first Lego Miniland, with Lego versions of iconic Italian monuments made from over 4.9 million bricks.

The openings will continue throughout the year and will include the launch of a Madame Tussauds attraction in Dubai.

Located next to Ain Dubai, the world’s largest observation wheel, Madame Tussauds Dubai will feature 60 global stars, including 16 brand new wax figures from the Middle East region.

There are also a number of future projects in the Merlin pipeline.

These include the world's first standalone Peppa Pig resort in Sichuan, China, which will be established in partnership with toy giant Hasbro and a number of local partners – including the Meishan Administration Committee of Sichuan Tianfu New Area, Zhongjun Tianxin (Beijing) Investment Co and Chengdu Excellent City Property.

The resort will include a Peppa Pig Theme Park, a Peppa Pig Hotel, as well as a brand-new SEA LIFE aquarium positioned adjacent to the park.

Construction is due to begin in July 2021, and the Resort is expected to open in 2024, with Merlin and its Chinese partners dedicated to developing the attraction into a global flagship resort.

Mark Fisher, chief development officer for Merlin, said: “Peppa Pig is a global star among preschoolers, and we are working with Hasbro to bring the excitement and fun of Peppa and her friends to the world’s first standalone Peppa Pig Resort in Sichuan.

"We have already had great success with our immersive Peppa Pig World of Play attractions in both Asia and the US, and the new resort will be a destination for both domestic visitors and international tourists.

"The Merlin team look forward to working with our partners to develop the creative concept design for the Peppa Pig Resort and making it a reality, marking a significant milestone for Merlin’s presence in the Chinese market.”

Separately, Merlin is currently on site at the Legoland Florida Resort in the US, working on the first ever stand-alone Peppa Pig theme park.

Set to open in 2022, the park will be separately ticketed from the Legoland attraction and will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

In addition, Merlin is working on a new Madame Tussauds attraction in the Hungarian capital Budapest (set to open in 2022).

It has also signed a deal to open a 3,000sq ft Legoland Discovery Centre in the Belgian capital city Brussels in 2022.
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Jobs    News   Products   Magazine
NEWS
Merlin hits the market with surge of new openings
POSTED 14 Jul 2021 . BY Tom Walker
Merlin has opened its much-anticipated Legoland New York Resort Credit: Merlin Entertainments/Legoland
Merlin opens its much-anticipated Legoland New York Resort and Legoland water park at Gardaland, Italy
The new openings are accompanied by a number of new future projects
As well as a huge Peppa Pig resort in China, Merlin is currently on site building a Peppa Pig theme park in Orlando
There are also plans for a number of Madame Tussauds openings over the next 12 months
Merlin Entertainments has been busy with a raft of new openings and future project announcements, as the global visitor attractions industry begins to emerge from COVID-19 lockdowns and restrictions.

This month, Merlin has opened its much-anticipated Legoland New York Resort, with all seven of its lands available for visitors. The park's 250-bedroom hotel is set to open on 6 August.

The operator also opened the first ever European Legoland Water Park this month, located inside the Gardaland theme park in Italy.

The new addition features water-based activities – including slides, pools, rafts, and a water play complex featuring Lego brands – and Italy’s first Lego Miniland, with Lego versions of iconic Italian monuments made from over 4.9 million bricks.

The openings will continue throughout the year and will include the launch of a Madame Tussauds attraction in Dubai.

Located next to Ain Dubai, the world’s largest observation wheel, Madame Tussauds Dubai will feature 60 global stars, including 16 brand new wax figures from the Middle East region.

There are also a number of future projects in the Merlin pipeline.

These include the world's first standalone Peppa Pig resort in Sichuan, China, which will be established in partnership with toy giant Hasbro and a number of local partners – including the Meishan Administration Committee of Sichuan Tianfu New Area, Zhongjun Tianxin (Beijing) Investment Co and Chengdu Excellent City Property.

The resort will include a Peppa Pig Theme Park, a Peppa Pig Hotel, as well as a brand-new SEA LIFE aquarium positioned adjacent to the park.

Construction is due to begin in July 2021, and the Resort is expected to open in 2024, with Merlin and its Chinese partners dedicated to developing the attraction into a global flagship resort.

Mark Fisher, chief development officer for Merlin, said: “Peppa Pig is a global star among preschoolers, and we are working with Hasbro to bring the excitement and fun of Peppa and her friends to the world’s first standalone Peppa Pig Resort in Sichuan.

"We have already had great success with our immersive Peppa Pig World of Play attractions in both Asia and the US, and the new resort will be a destination for both domestic visitors and international tourists.

"The Merlin team look forward to working with our partners to develop the creative concept design for the Peppa Pig Resort and making it a reality, marking a significant milestone for Merlin’s presence in the Chinese market.”

Separately, Merlin is currently on site at the Legoland Florida Resort in the US, working on the first ever stand-alone Peppa Pig theme park.

Set to open in 2022, the park will be separately ticketed from the Legoland attraction and will feature multiple rides, interactive attractions, themed play-scapes and water play areas and daily live shows.

In addition, Merlin is working on a new Madame Tussauds attraction in the Hungarian capital Budapest (set to open in 2022).

It has also signed a deal to open a 3,000sq ft Legoland Discovery Centre in the Belgian capital city Brussels in 2022.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
First full-scale franchised Madame Tussauds to open in Budapest during 2022


Merlin Entertainments has revealed plans to open a new Madame Tussauds in the heart of Hungarian capital city Budapest in early 2022.
Merlin to take Legoland Discovery Centres to Belgium with deal for Brussels site


Merlin Entertainments has revealed plans to open a Legoland Discovery Centre in the Belgian capital city Brussels.
Merlin reveals plans to open first ever stand-alone Peppa Pig theme park in Orlando


Merlin Entertainments will open the first ever stand-alone Peppa Pig theme park at its Legoland Florida Resort in the US.
MORE NEWS
Doctors in Belgium prescribe museum visits for patients struggling with pandemic stress
Patients treated for stress in the Belgian capital Brussels will be offered free visits to museums, as part of a three-month trial designed to rebuild mental health amid the COVID- 19 pandemic.
Universal Resort Beijing welcomes first visitors
Universal Parks & Resorts has opened the first phase of its new Universal Beijing Resort, marking its entry into the fast-growing Chinese attractions market.
Paul Kent joins Simworx
Simworx has appointed Paul Kent as its global business development manager.
New champagne visitor attraction by Casson Mann and Atelier Phileas takes visitors on a journey 'from the earth to the bubble'
A new visitor attraction and cultural destination, located at the foot of the historic slopes of Aÿ-Champagne commune, is taking a fresh approach to exploring the history of champagne.
Further details revealed for Orlando's Peppa Pig theme park
Merlin Entertainments has revealed further details of the first ever stand-alone Peppa Pig theme park, set to open at its Legoland Florida Resort in the US in 2022.
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The 17th World Leisure Congress will take place in Dunedin, New Zealand, from 12 to 16 December 2022.
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QubicaAMF UK

QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
Clip 'n Climb

Clip ‘n Climb currently offers facility owners and investors more than 40 colourful and unique Cha [more...]
Alterface

Alterface’s Creative Division team is seasoned in concept and ride development, as well as storyte [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
+ More profiles  
FEATURED SUPPLIER

Red Raion and Leolandia announce partnership
Red Raion, the CGI studio specialised in media-based attractions, has announced its partnership with the popular Italian theme park Leolandia. [more...]
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More videos:
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+ More catalogues  
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+ More directory  
DIARY

 

29-30 Sep 2021

International Wellness Tourism Conference

Virtual conference, United States
01-07 Dec 2022

World Leisure Congress 2022

tbc, Dunedin, New Zealand
+ More diary  
 


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