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NEWS
Chinese attractions industry entering 'growth phase'
POSTED 07 Apr 2021 . BY Tom Walker
China Leisure CEO Linda Dong said the entrance of Disney and Universal had seen other operators on the Chinese market 'up their quality' Credit: China Leisure
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.

Speaking to Attractions Management, Linda Dong, president of China Leisure, said the sector has improved its offer, thanks partly to the entry into it by large international players, and is now in a good position to expand further.

“I’m very excited for the future of this market – it’s definitely entering its growth phase," Dong said in an interview in the latest issue (1/2021) of Attractions Management (To read the entire interview, click here).

“Early on some of the projects opening in China weren’t up to scratch, but the entrance of Disney and Universal into the market has really encouraged theme parks and attractions to start upping their quality.

“I think we’ll see a wave of fresh demand for local attractions too.

“Beijing and Shanghai attractions are priced at a level that’s unattainable for the vast majority of Chinese consumers. There’s a whole market for lower price attractions at local and regional levels."

China Leisure itself recently opened The Nickelodeon Playtime Family Entertainment Centre at the Shenzhen OCT Happy Harbor Mall in Shenzhen, China.

The company worked with Nickelodeon Experience Design, Jack Rouse Associates and Forrec to create the 1,800sq m centre, which features more than a dozen attractions across five themed zones.

Dong added that the centre's success is a sign of the strength of the family entertainment sector, driven by an increased demand from Chinese families to experience things together.

“We see rapid growth in family entertainment spending in China; children’s entertainment centres are really gaining a lot of traction here,” Dong said.

“Malls are actively looking for experience-based tenants right now. F&B and children’s experiences are really driving footfall at the moment.”

"We’re also seeing a growing trend for immersive play in China.

“It’s not just about telling a really good story and having lots of themed lands and shows, it’s about allowing the guests to create their own stories. It’s up to the families and kids to decide how they want to use the space."

China Leisure is now working on a second project, another family entertainment centre – this time with Hasbro – which is due to open in Beijing in 2021.

• To read the full interview with Dong, click here for Issue 1/2021 of Attractions Management).
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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Jobs   News   Products   Magazine
NEWS
Chinese attractions industry entering 'growth phase'
POSTED 07 Apr 2021 . BY Tom Walker
China Leisure CEO Linda Dong said the entrance of Disney and Universal had seen other operators on the Chinese market 'up their quality' Credit: China Leisure
The Chinese visitor attractions market is set to bounce back from the pandemic with significant growth over the coming years.

Speaking to Attractions Management, Linda Dong, president of China Leisure, said the sector has improved its offer, thanks partly to the entry into it by large international players, and is now in a good position to expand further.

“I’m very excited for the future of this market – it’s definitely entering its growth phase," Dong said in an interview in the latest issue (1/2021) of Attractions Management (To read the entire interview, click here).

“Early on some of the projects opening in China weren’t up to scratch, but the entrance of Disney and Universal into the market has really encouraged theme parks and attractions to start upping their quality.

“I think we’ll see a wave of fresh demand for local attractions too.

“Beijing and Shanghai attractions are priced at a level that’s unattainable for the vast majority of Chinese consumers. There’s a whole market for lower price attractions at local and regional levels."

China Leisure itself recently opened The Nickelodeon Playtime Family Entertainment Centre at the Shenzhen OCT Happy Harbor Mall in Shenzhen, China.

The company worked with Nickelodeon Experience Design, Jack Rouse Associates and Forrec to create the 1,800sq m centre, which features more than a dozen attractions across five themed zones.

Dong added that the centre's success is a sign of the strength of the family entertainment sector, driven by an increased demand from Chinese families to experience things together.

“We see rapid growth in family entertainment spending in China; children’s entertainment centres are really gaining a lot of traction here,” Dong said.

“Malls are actively looking for experience-based tenants right now. F&B and children’s experiences are really driving footfall at the moment.”

"We’re also seeing a growing trend for immersive play in China.

“It’s not just about telling a really good story and having lots of themed lands and shows, it’s about allowing the guests to create their own stories. It’s up to the families and kids to decide how they want to use the space."

China Leisure is now working on a second project, another family entertainment centre – this time with Hasbro – which is due to open in Beijing in 2021.

• To read the full interview with Dong, click here for Issue 1/2021 of Attractions Management).
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
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World's top 100 museums and galleries suffer 77 per cent fall in visits during pandemic
The coronavirus pandemic has resulted in visits to the world's top 100 museums and galleries falling by three quarters.
BRC founder Bob Rogers: '2021 will see a surge in our industry'
Bob Rogers, the founder of BRC Imagination Arts, has predicted that the visitor attraction industry will see a "surge in interest" during 2021, as the global tourism industry begins its slow journey to recovery.
REVEALED: IMG to operate 'glass elevator' chimney lift experience at Battersea in 2022
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COMPANY PROFILES
IAAPA EMEA

IAAPA Expo Europe is owned and produced by IAAPA, The Global Association for the Attractions Industr [more...]
WhiteWater

WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
iPlayCO

iPlayCo was established in 1999. [more...]
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech and Benoit Cornet’s Bold Move to collaborate on breakthrough innovative media-based attractions
Triotech has announced a breakthrough alliance with Benoit Cornet and Bold Move to bring a new collaborative approach to the design of media-based attractions – with an emphasis on adding value for operators. [more...]
VIDEO GALLERY

Animalive - Introducing AnimaChat!
Introducing AnimaChat, one operator can live-stream into multiple venues. Find out more...
More videos:
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CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

05-07 May 2021

TEA SATE Europe 2020

PortAventura World, Tarragona, Spain
09 Jun 2021

IAAPA Expo Asia 2021

The Venetian Macao, Macao, China
+ More diary  
 


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©Cybertrek 2021

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