Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way. – Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.
Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.
Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.
"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."
Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.
"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."
Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Thierry Coup reveals new details about Super Nintendo World as Universal launches new music video
POSTED 14 Jan 2020 . BY Tom Anstey
The music video shows a sneak peek of the upcoming Mario Kart attraction Credit: Nintendo
Super Nintendo World is a life-sized living videogame. We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way. – Thierry Coup
Thierry Coup, senior vice president of Universal Creative, has revealed new details for Super Nintendo World alongside the release of a music video to promote the soon-to-debut attraction at Universal Studios Japan.
Opening this summer ahead of 2020 Olympic Games in Tokyo, Coup revealed new attractions and locations inside the immersive Super Mario attraction, including Mushroom Kingdom, Peach's Castle, Bowser's Fortress and Mario Kart.
Super Nintendo World will introduce wearable tech in the form of Power Up Bands – a smart-phone powered technology that allows guests to interact with the world around them.
"Super Nintendo World is a life-sized living videogame," said Coup. "We created a whole new level of play by creating the Power Up Band, which will connect guests to dozens of iconic Nintendo items throughout the world in a truly seamless and innovative way.
"The app will keep track of their adventures and any items earned along the way such as coins. There are many many items in the land to play and interact with."
Power Up was demonstrated during the announcement, with someone wearing the technology 'punching' a question mark block, which lit up and made the iconic coin noise.
"Super Nintendo World will be filled with interactivity and play," said Coup. "It's truly one of the most innovative experiences we've ever created at Universal."
Laid out in the form of a music video, 'We Are Born' to Play by Galantis featuring Charli XCX, showed a sneak peek of the land and some of the features that would be included.
Universal Studios Japan in Osaka has released a new conceptual visual of its Super
Nintendo World attraction, which is due to open next year, before the start of the Tokyo
Olympic Games in July.
Interactive wristbands that interface back to a user's Nintendo game console look to be
part of plans for Super Nintendo World, which is due to open at Universal Studios Japan
theme park in Q2 2020.
The joint ¥60bn (US$540m, €480m, £420m) Nintendo and Universal Super Nintendo World project
remains on track for a 2020 launch, according to Nintendo representative director Shigeru
Miyamoto,
who has released some comments on the proposed Japanese and US theme parks.
Universal has shed more light on its upcoming Super Nintendo World in Japan, hosting a
groundbreaking ceremony and confirming that Mario Kart will be brought to life as part of
the highly-anticipated immersive attraction.
Off the back of the success of the first round of Everyday Heritage Grants in 2022, Historic
England is funding 56 creative projects that honour the heritage of working-class England.
Universal has revealed it will be adding new Harry Potter attractions, alongside Super Nintendo
and How to Train Your Dragon worlds to its Florida resort.
Populous have unveiled their plans for a state-of-the-art e-sports arena, designed to stand as a
central landmark in Qiddaya City’s gaming and e-sports district, Saudi Arabia.