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Old Trafford looks to improve visitor experience – appoints Merlin veteran as ops director
POSTED 13 Jan 2020 . BY Tom Walker
The appointment of Steve Davies is part of a strategy to improve the venue's visitor experience and to make it an 'all-round destination' Credit: Lancashire Cricket
It's my job to deliver the best possible experience for all our members and supporters
– Steve Davies
Emirates Old Trafford – the home ground of Lancashire County Cricket Club (LCCC) – has appointed a visitor attraction specialist as its new operations director.

The appointment of Steve Davies is part of a strategy to improve the venue's visitor experience and to make it an "all-round destination" – rather than simply a place for sport.

Davies joins from Merlin Entertainments, where he has spent more than 14 years working at visitor attractions in several senior roles – including head of operations at Alton Towers and operations director at Chessington World of Adventures.

He joins Lancashire Cricket – which owns the Emirates Old Trafford – from Madame Tussaud’s London, where he’s worked as general manager since September 2017.

Lancashire Cricket CEO Daniel Gidney, said: “Steve brings a wealth of relevant experience and he will add further focus to our desire to improve the all-round experience for our Members and supporters when attending Emirates Old Trafford.

“We continue to grow in all areas of our business, and it is vital that we equip ourselves with the necessary talent on and off the pitch to ensure we are capable of being the best we can be. Steve will be an excellent addition to the Club’s Executive Team."

Davies will start in his new role in April 2020 and replaces Anthony Mundy who left the club in December.

“Emirates Old Trafford is an iconic sporting institution, with a fantastic history and heritage, and the plans for further development and growth is something that really excites me particularly with the new stand and extension of the Hilton Garden Inn hotel over the next few years," Davies said.

“It's my job to help build on what has been achieved over the last decade here and deliver the best possible experience for all our Members and supporters, both on domestic and international matchdays.

“I am very much looking forward to becoming part of an already successful structure and playing a role in the future of both the club and the venue."
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Jobs   News   Products   Magazine
NEWS
Old Trafford looks to improve visitor experience – appoints Merlin veteran as ops director
POSTED 13 Jan 2020 . BY Tom Walker
The appointment of Steve Davies is part of a strategy to improve the venue's visitor experience and to make it an 'all-round destination' Credit: Lancashire Cricket
It's my job to deliver the best possible experience for all our members and supporters
– Steve Davies
Emirates Old Trafford – the home ground of Lancashire County Cricket Club (LCCC) – has appointed a visitor attraction specialist as its new operations director.

The appointment of Steve Davies is part of a strategy to improve the venue's visitor experience and to make it an "all-round destination" – rather than simply a place for sport.

Davies joins from Merlin Entertainments, where he has spent more than 14 years working at visitor attractions in several senior roles – including head of operations at Alton Towers and operations director at Chessington World of Adventures.

He joins Lancashire Cricket – which owns the Emirates Old Trafford – from Madame Tussaud’s London, where he’s worked as general manager since September 2017.

Lancashire Cricket CEO Daniel Gidney, said: “Steve brings a wealth of relevant experience and he will add further focus to our desire to improve the all-round experience for our Members and supporters when attending Emirates Old Trafford.

“We continue to grow in all areas of our business, and it is vital that we equip ourselves with the necessary talent on and off the pitch to ensure we are capable of being the best we can be. Steve will be an excellent addition to the Club’s Executive Team."

Davies will start in his new role in April 2020 and replaces Anthony Mundy who left the club in December.

“Emirates Old Trafford is an iconic sporting institution, with a fantastic history and heritage, and the plans for further development and growth is something that really excites me particularly with the new stand and extension of the Hilton Garden Inn hotel over the next few years," Davies said.

“It's my job to help build on what has been achieved over the last decade here and deliver the best possible experience for all our Members and supporters, both on domestic and international matchdays.

“I am very much looking forward to becoming part of an already successful structure and playing a role in the future of both the club and the venue."
RELATED STORIES
Old Trafford plans approved – will become largest cricket ground outside of London


Trafford Council has approved plans to build a new 4,850-seater stand at Emirates Old Trafford – the home of Lancashire Cricket.
Launch of hotel helps Lancashire CCC record 92 per cent increase in profits


The opening of a new hotel at its Old Trafford ground has helped Lancashire County Cricket Club (LCCC) post a 92 per cent increase in full-year profits.
Lancashire CCC launches innovative way to raise funds for Old Trafford hotel project


Lancashire County Cricket Club (LCCC) has launched a new retail bond in the hope of raising £3m to build a new hotel at its Old Trafford ground in Manchester.
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Australian government pledges AUS$76m to rescue tourism industry following devastating bushfires
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IDEATTACK is a full-service planning and design company with headquarters in Los Angeles. [more...]
Antonio Zamperla Spa

Founded in 1966, the Antonio Zamperla SPA is privately owned by Mr Alberto Zamperla. Located in Vi [more...]
TOR Systems Ltd

TOR Systems have been in this business since 1981. [more...]
Sally Corporation

Our services include: Dark ride design & build; Redevelopment of existing attractions; High-quality [more...]
+ More profiles  
FEATURED SUPPLIER

Triotech reimagines Knott's Bear-y Tales as new 4D dark ride
Triotech, a supplier and designer of interactive and immersive attractions, has announced a new partnership with Knott's Berry Farm [more...]
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Red Raion - Trailer Peter Pan - Saving Tinkerbell VR
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Jurassic War - Immersive tunnel movie trailer – Red Raion
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Trailer Pinocchio - A Modern Tale VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

23-25 Mar 2020

MuseumNext Europe

Edinburgh Festival Hub, Edinburgh,
23-25 Mar 2020

Dubai Entertainment Amusement and Leisure Exhibition (DEAL)

Dubai World Trade Centre, Dubai, United Arab Emirates
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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