Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences | attractionsmanagement.com news
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Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences
POSTED 08 Nov 2019 . BY Andy Knaggs
Schleich's display at FAO Schwarz in New York City Credit: Schleich
An immersive jungle-themed experience including an escape from a T-Rex is among the activities planned for toy maker Schleich's installations at the upcoming Toys "R" Us Adventure indoor "playlands" in Chicago and Atlanta.

As one of three featured partners to the Toys "R" Us Adventure concept, due to open in November, Schleich will have its own experiential installations, giving kids the chance to explore the Schleich jungle, have the aforementioned encounter with the T-Rex, and take an imaginative ride in a Jungle Explorer vehicle. The other featured toy partners at the attractions are Paw Patrol and Melissa & Doug.

The announcement from Schleich is one of several new brand extensions and experiences for the company in the US, including four pop-up holiday-themed retail installations in US shopping malls, and the opening of an immersive retail environment at the FAO Schwarz flagship store in New York.

At the FAO Schwarz store, guests can explore an assortment of Schleich products, examine a Schleich tiger up close, and interact with a mixed-reality rock wall that brings the company's Eldrador Creatures franchise to life. Schleich said this experience is "indicative" of 20 other flagship retail installations it has completed in the US this year.

Through the new pop-up experiences, shoppers in Nashville, Tennessee, Garden City, NY, Frisco, Texas, and Concord, North Carolina, will be able to dive deeply into the variety of toys the company manufactures, including T-Rexes, lions, tigers and unicorns.

"The real gift of our highly-realistic toy figurines and playsets is how they cause children to become lost in the expansiveness of imaginative play," said Annie Laurie Zomermaand, Schleich USA's chief commercial officer.

"These new experiential retail initiatives and our new e-commerce platform help mimic that sense of wonder and magic in the retail environment and bring the Schleich brand to life for customers."
The Toys 'R' Us Adventure play sites will open in November Credit: Toys 'R' Us Adventure via Twitter
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Jobs   News   Products   Magazine
NEWS
Schleich unveils details of Toys "R" Us Adventure installations and other retail experiences
POSTED 08 Nov 2019 . BY Andy Knaggs
Schleich's display at FAO Schwarz in New York City Credit: Schleich
An immersive jungle-themed experience including an escape from a T-Rex is among the activities planned for toy maker Schleich's installations at the upcoming Toys "R" Us Adventure indoor "playlands" in Chicago and Atlanta.

As one of three featured partners to the Toys "R" Us Adventure concept, due to open in November, Schleich will have its own experiential installations, giving kids the chance to explore the Schleich jungle, have the aforementioned encounter with the T-Rex, and take an imaginative ride in a Jungle Explorer vehicle. The other featured toy partners at the attractions are Paw Patrol and Melissa & Doug.

The announcement from Schleich is one of several new brand extensions and experiences for the company in the US, including four pop-up holiday-themed retail installations in US shopping malls, and the opening of an immersive retail environment at the FAO Schwarz flagship store in New York.

At the FAO Schwarz store, guests can explore an assortment of Schleich products, examine a Schleich tiger up close, and interact with a mixed-reality rock wall that brings the company's Eldrador Creatures franchise to life. Schleich said this experience is "indicative" of 20 other flagship retail installations it has completed in the US this year.

Through the new pop-up experiences, shoppers in Nashville, Tennessee, Garden City, NY, Frisco, Texas, and Concord, North Carolina, will be able to dive deeply into the variety of toys the company manufactures, including T-Rexes, lions, tigers and unicorns.

"The real gift of our highly-realistic toy figurines and playsets is how they cause children to become lost in the expansiveness of imaginative play," said Annie Laurie Zomermaand, Schleich USA's chief commercial officer.

"These new experiential retail initiatives and our new e-commerce platform help mimic that sense of wonder and magic in the retail environment and bring the Schleich brand to life for customers."
The Toys 'R' Us Adventure play sites will open in November Credit: Toys 'R' Us Adventure via Twitter
MORE NEWS
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C+ Architects have created art gallery in Wulong, China, that is designed to look like a glowing ring in the mountains.
New galleries and amenities unveiled as 'new' Penn Museum opens
The Penn Museum in Philadelphia has reopened with 10,000sq ft (3,048sq m) of newly imagined space, including a new main entrance and galleries for African and Mexican and Central American artifacts.
New IAAPA chair Amanda Thompson targets progress on safety and sustainability
The development of a global safety standard for the attractions industry is high on the wish list of incoming IAAPA chair Amanda Thompson, whose tenure begins today (Tuesday 19 November).
IAAPA 2019: 40,0000 gather in Orlando for record-breaking attractions expo
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COMPANY PROFILES
FORREC Ltd

We create guest experiences others don’t, masterplan like no one else can, and give the world’s bi [more...]
Holovis

Holovis is a privately owned company established in 2004 by CEO Stuart Hetherington. [more...]
DJW

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department [more...]
Triotech

Triotech was established in 1999. The company is based in Montreal, Canada and has additional offi [more...]
+ More profiles  
FEATURED SUPPLIER

ProSlide appoints Chantal Theoret as director of global marketing
ProSlide Technology has appointed Chantal Theoret as its new director of global marketing. [more...]
VIDEO GALLERY

Polin Waterparks & Pool Systems - Experience the experience
Have you ever wondered how the fun is created? Polin Waterparks is a global market leader in the design, manufacture and installation of waterparks and water play attractions. Find out more...
More videos:
Red Raion Showreel 2019 – Red Raion
Red Raion: Meet the Team - Introduction – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

18-22 Nov 2019

IAAPA Expo

Orange County Convention Center, Orlando, United States
14-16 Jan 2020

EAG International

ExCel London Exhibition Centre, London,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
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