Toyota opens branded experience centre in Texas | attractionsmanagement.com news
POST YOUR JOB ONLINE
Free ezine/digital edition sign up
Jobs . News . Features . Video . Products . Magazine . Handbook . Advertise . Contact us  
NEWS
Toyota opens branded experience centre in Texas
POSTED 14 Aug 2019 . BY Andy Knaggs
The TEC gives people a place to come and see the various facets of this dynamic company
– Rob Morgan
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.

The company says the centre, which was planned, designed and project managed by JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all designed to reflect on the people behind the brand.

In the attraction, guests progress through a series of areas, starting with Customer Experience. They then go through the History and Heritage Gallery, which chronicles the arrival of the firm in North America and showcases 10 of its classic or innovative historic cars. Entering the Here and Now Gallery, visitors can see current production models of Toyota vehicles. This is followed by the Manufacturing Experience and then the Sales Experience, immersing visitors in Toyota's "continuous improvement" culture. Finally, visitors can explore the Innovation Space and Mobility Workshop experiences, the first of which displays a myriad of technological advances, while the second is a working laboratory for robotics aimed at helping people with a variety of tasks. Other special galleries include displays of motorsports vehicles and an exhibit on the Lexus brand.

"Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience manufacturing or robotics," said JRA senior project director, Rob Morgan.

"The TEC gives them a place to come and see the various facets of this dynamic company and gives employees a sense of pride by reinforcing the notion that Toyota Motor North America cares as much about its people as it does about its products."

High performance vehicles are in the Racing Gallery Credit: JRA
Visitors can learn all about Toyota's culture of continuous improvement Credit: JRA
A number of classic historic Toyota cars are on display Credit: JRA
MORE NEWS
New visitor centre to be developed at Auschwitz-Birkenau following US$5.5m donation
A donation of US$5.5m (€4.96m, £4.55m) will go towards the development of a new visitor services centre at the Auschwitz-Birkenau Memorial – the museum located on the site of the World War Two Nazi concentration camp in Poland.
Kings Dominion unveils new water attractions for 2020
Cedar Fair's Virginia amusement and waterpark, Kings Dominion, has announced three new additions to its 20-acre (80,900sq m, 265,500sq ft) Soak City waterpark, which is set to open in 2020.
'World's highest aquarium' opens in China
Standing more than 2,200 metres (7,200ft) above sea level, a new aquarium just opened in Xining, Qinghai Province in northwest China, now hold's the record for the world's highest-altitude aquarium.
Phased reopening for new Denver Art Museum facilities begins June 2020
Denver Art Museum in Colorado, US, is to begin a phased reopening of its campus in June 2020, with a new welcome centre, learning and engagement centre, 72,000sq ft (21,945sq m) of new and refurbished gallery space and new dining experiences.
+ More news   
LATEST JOBS
Commercial Manager
Sea Life
Salary: Competitive
Job location: Orlando, FL, USA
Head of Estate Operations
Weston Park
Salary: Competitive
Job location: Shifnal, Shropshire, UK
Duty Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Manchester, UK
Visitor Experience Manager
City of London Corporation
Salary: £37,120 - £42,400
Job location: Chingford, London, UK
General Manager
Legoland Discovery Centre
Salary: Competitive
Job location: Milpitas, CA, USA
Retail / Commercial manager
Legoland Discovery Centre
Salary: Competitive
Job location: Atlanta, GA, USA
+ More jobs  

COMPANY PROFILE
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
+ More profiles  
FEATURED SUPPLIER

EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Red Raion Showreel 2018 – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
LATEST ISSUES
+ View Magazine Archive

Attractions Management

2019 issue 2


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2019 issue 1


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 4


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management

2018 issue 3


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription

Attractions Management News

07 Aug 2019 issue 136


View on turning pages
Download PDF
View archive
FREE digital subscription
Print subscription

Attractions Handbook

2019


View issue contents
View on turning pages
Download PDF
FREE digital subscription
Print subscription
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
ATTRACTIONS MANAGEMENT
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019
Jobs . News . Products . Magazine
NEWS
Toyota opens branded experience centre in Texas
POSTED 14 Aug 2019 . BY Andy Knaggs
The TEC gives people a place to come and see the various facets of this dynamic company
– Rob Morgan
Car manufacturer Toyota has opened its first visitor attraction in North America – the 44,000sq ft (13,400sq m) Toyota Experience Center (TEC) at its headquarters in Plano, Texas.

The company says the centre, which was planned, designed and project managed by JRA, is intended to educate visitors about Toyota's past, present and future as a mobility company. The centre features a variety of interactive exhibits and displays, all designed to reflect on the people behind the brand.

In the attraction, guests progress through a series of areas, starting with Customer Experience. They then go through the History and Heritage Gallery, which chronicles the arrival of the firm in North America and showcases 10 of its classic or innovative historic cars. Entering the Here and Now Gallery, visitors can see current production models of Toyota vehicles. This is followed by the Manufacturing Experience and then the Sales Experience, immersing visitors in Toyota's "continuous improvement" culture. Finally, visitors can explore the Innovation Space and Mobility Workshop experiences, the first of which displays a myriad of technological advances, while the second is a working laboratory for robotics aimed at helping people with a variety of tasks. Other special galleries include displays of motorsports vehicles and an exhibit on the Lexus brand.

"Many of those working on Toyota’s campus may not have the opportunity to see the whole picture and experience manufacturing or robotics," said JRA senior project director, Rob Morgan.

"The TEC gives them a place to come and see the various facets of this dynamic company and gives employees a sense of pride by reinforcing the notion that Toyota Motor North America cares as much about its people as it does about its products."

High performance vehicles are in the Racing Gallery Credit: JRA
Visitors can learn all about Toyota's culture of continuous improvement Credit: JRA
A number of classic historic Toyota cars are on display Credit: JRA
RELATED STORIES
Friends pop-up coming to New York as show celebrates 25th anniversary


A pop-up experience dedicated to the Friends television show is coming to New York starting 7 September.
JRA reimagines Louisville Slugger Museum and Factory with new visitor experience


The Louisville Slugger Museum and Factory – home of the official bat of Major League Baseball – has introduced a new visitor experience at its factory with the help of JRA (Jack Rouse Associates).
Mascot Hall of Fame to open permanent home


An interactive children’s museum celebrating professional and collegiate mascots in the US is due to open on 26 December 2018.
JRA to develop visitor experience for Kodak


Kodak has announced plans to create a brand home in Rochester, New York, with leading design firm Jack Rouse Associates (JRA) selected to plan, design and implement the 9,000sq ft (836sq m) Experience Centre.
MORE NEWS
New visitor centre to be developed at Auschwitz-Birkenau following US$5.5m donation
A donation of US$5.5m (€4.96m, £4.55m) will go towards the development of a new visitor services centre at the Auschwitz-Birkenau Memorial – the museum located on the site of the World War Two Nazi concentration camp in Poland.
Kings Dominion unveils new water attractions for 2020
Cedar Fair's Virginia amusement and waterpark, Kings Dominion, has announced three new additions to its 20-acre (80,900sq m, 265,500sq ft) Soak City waterpark, which is set to open in 2020.
'World's highest aquarium' opens in China
Standing more than 2,200 metres (7,200ft) above sea level, a new aquarium just opened in Xining, Qinghai Province in northwest China, now hold's the record for the world's highest-altitude aquarium.
Phased reopening for new Denver Art Museum facilities begins June 2020
Denver Art Museum in Colorado, US, is to begin a phased reopening of its campus in June 2020, with a new welcome centre, learning and engagement centre, 72,000sq ft (21,945sq m) of new and refurbished gallery space and new dining experiences.
Sutton Hoo ancient royal burial site reopens following redevelopment
Sutton Hoo, the burial site of a 7th century Anglo-Saxon king in Suffolk, England, that achieved worldwide fame upon its discovery in 1938, has reopened following a £4m (US$4.85m, €4.37m) transformation.
Merlin reveals plans for Lego Movie World at California resort
Merlin has revealed plans for the largest new addition at its Legoland California resort since the park launched in 1999.
+ More news   
 
COMPANY PROFILE
Gantner Ticketing

GANTNER Ticketing was established in 1990. [more...]
+ More profiles  
FEATURED SUPPLIER

EAS rebrands to IAAPA Expo Europe ahead of 2019 show in Paris
The Euro Attractions Show has been rebranded as the IAAPA Expo Europe ahead of this year's event at the Paris Expo Porte de Versailles exhibition centre. [more...]
VIDEO GALLERY

Red Raion - Jurassic War - Immersive tunnel movie trailer
Red Raion is the CGI studio specialized in media based attraction. Find out more...
More videos:
Simworx - The power to move you… – Simworx
Red Raion Showreel 2018 – Red Raion
Trailer Pinocchio - A Modern Tale VR – Red Raion
+ More videos  

CATALOGUE GALLERY
 

+ More catalogues  
DIRECTORY
+ More directory  
DIARY

16-19 Sep 2019

IAAPA Expo Europe 2019

Paris Expo Porte de Versailles, Paris, France
21-24 Sep 2019

ASTC 2019 Annual Conference

Ontario Science Centre, Toronto, Canada
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2019

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
ATTRACTIONS MANAGEMENT NEWS
ATTRACTIONS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS