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Theme Index 2017: Asia outgrowing rest of the world as museum numbers increase
POSTED 05 Jun 2017 . BY Tom Anstey
The National Museum of China in Beijing is now the world’s most-visited museum, displacing the Louvre in Paris Credit: Shutterstock.com
Asia’s culture sector has experienced rapid growth in recent years, something exemplified by Beijing’s National Museum of China, which in 2016 was the world’s most visited museum, according to the TEA/AECOM Museum Index.

The Museum Index, now in its fifth year, is a collaboration between the Themed Entertainment Association and the economics practice at AECOM. The Museum Index is part of the larger annual TEA/AECOM Theme Index, which tracks attractions attendance, looking at theme parks, theme park groups, waterparks and museums.

Growth among the global top 20 museums increased following a 0.7 per cent decline in last year’s Index, with a 1.2 per cent increase from 106.5 million visitors in 2016 to 107.8 million in 2016.

Since the first Museum Index in 2012, attendance globally has risen between 2 per cent and 3 per cent, with Asia accounting for most of that growth.

“The US and European markets are mature, with approximately 1 per cent growth annually,” said the report. “In Asia, we have seen growth of 9 per cent annually over the past few years, in large part due to the Chinese government’s policy directive to develop hundreds of new museums every year and its investment in the provision of free admission.”

The National Museum of China in Beijing is now the world’s most-visited museum, displacing the Louvre in Paris, which suffered a 14.9 per cent attendance drop.

An increase of 3.6 per cent year-on-year, 7.55 million people visited the National Museum of China, which narrowly edged out the 7.5 million people who visited the National Air and Space Museum in Washington DC.

Tourist numbers in Paris and wider France have suffered in the wake of multiple terrorist attacks in the country, marked by the attendance decline at the Louvre, which dropped from 8.7 million in 2015 to 7.4 million in 2016, ranking the historic institution as the world’s third-most visited museum. Similarly in Paris, the Musée d’Orsay experienced a double digit drop in attendance, falling 12.8 per cent to 3 million visitors, dropping outside of the top 20 from 17th position last year.

The UK is a top contender in the museums field, with the sixth-placed British Museum welcoming 6.42 million visitors, while the National Gallery and Tate Modern in London also both made the top 10, welcoming 6.26 million visitors and 5.84 million visitors respectively. The Tate Modern was also the biggest climber on the list, with a 23.9 per cent attendance increase attributed to its recent expansion. London’s Natural History Museum also came in the top 20, ranking 13th with visitor numbers of 4.62 million – a 12.5 per cent decrease on the previous year’s figures.

For theme parks, it was a mixed year, with overall visitor numbers among the top 25 parks declining by 1.1 per cent. For more, click here.

The world’s waterparks were making real-life and metaphorical waves in 2016, with combined attendance among the top 20 increasing to nearly 30 million. For more, click here.

To read the full TEA/AECOM Theme Index click here.
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NEWS
Theme Index 2017: Asia outgrowing rest of the world as museum numbers increase
POSTED 05 Jun 2017 . BY Tom Anstey
The National Museum of China in Beijing is now the world’s most-visited museum, displacing the Louvre in Paris Credit: Shutterstock.com
Asia’s culture sector has experienced rapid growth in recent years, something exemplified by Beijing’s National Museum of China, which in 2016 was the world’s most visited museum, according to the TEA/AECOM Museum Index.

The Museum Index, now in its fifth year, is a collaboration between the Themed Entertainment Association and the economics practice at AECOM. The Museum Index is part of the larger annual TEA/AECOM Theme Index, which tracks attractions attendance, looking at theme parks, theme park groups, waterparks and museums.

Growth among the global top 20 museums increased following a 0.7 per cent decline in last year’s Index, with a 1.2 per cent increase from 106.5 million visitors in 2016 to 107.8 million in 2016.

Since the first Museum Index in 2012, attendance globally has risen between 2 per cent and 3 per cent, with Asia accounting for most of that growth.

“The US and European markets are mature, with approximately 1 per cent growth annually,” said the report. “In Asia, we have seen growth of 9 per cent annually over the past few years, in large part due to the Chinese government’s policy directive to develop hundreds of new museums every year and its investment in the provision of free admission.”

The National Museum of China in Beijing is now the world’s most-visited museum, displacing the Louvre in Paris, which suffered a 14.9 per cent attendance drop.

An increase of 3.6 per cent year-on-year, 7.55 million people visited the National Museum of China, which narrowly edged out the 7.5 million people who visited the National Air and Space Museum in Washington DC.

Tourist numbers in Paris and wider France have suffered in the wake of multiple terrorist attacks in the country, marked by the attendance decline at the Louvre, which dropped from 8.7 million in 2015 to 7.4 million in 2016, ranking the historic institution as the world’s third-most visited museum. Similarly in Paris, the Musée d’Orsay experienced a double digit drop in attendance, falling 12.8 per cent to 3 million visitors, dropping outside of the top 20 from 17th position last year.

The UK is a top contender in the museums field, with the sixth-placed British Museum welcoming 6.42 million visitors, while the National Gallery and Tate Modern in London also both made the top 10, welcoming 6.26 million visitors and 5.84 million visitors respectively. The Tate Modern was also the biggest climber on the list, with a 23.9 per cent attendance increase attributed to its recent expansion. London’s Natural History Museum also came in the top 20, ranking 13th with visitor numbers of 4.62 million – a 12.5 per cent decrease on the previous year’s figures.

For theme parks, it was a mixed year, with overall visitor numbers among the top 25 parks declining by 1.1 per cent. For more, click here.

The world’s waterparks were making real-life and metaphorical waves in 2016, with combined attendance among the top 20 increasing to nearly 30 million. For more, click here.

To read the full TEA/AECOM Theme Index click here.
Sign up here to get the Attractions Management weekly ezine and every issue of Attractions Management magazine free on digital.
RELATED STORIES
Theme Index: Disney dips as theme parks experience mixed year


Following a period of growth in 2015, the world’s top theme parks have experienced a mixed year, according to the latest edition of the TEA/AECOM Theme Index Report.
Themed Index 2016: Disney dominates while museums spin their wheels


The world’s top theme parks recorded tremendous growth in 2015, while visitor numbers to museums entered overall decline, according to the 2016 edition of the TEA/AECOM Themed Index Report.
MORE NEWS
Europa Park extends winter opening for the first time as part of Hallowinter celebration
For the first time in its history, Europa-Park has announced it will remain open between Halloween and the start of its winter schedule as part of a ‘HALLOWinter’ offering.
V&A renames childhood museum as part of £13m redevelopment
Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" entirely dedicated to children.
Tokyo's Harry Potter studio tour will have Fantastic Beasts universe
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QubicaAMF is the largest and most innovative bowling equipment provider with 600 employees worldwi [more...]
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People's fitness goals are extremely diverse – ranging from an elite athlete focused on the next goal to someone who dislikes all activity due to chronic back pain. [more...]
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+ More directory  
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24-25 Nov 2021

Scotland’s National Tourism Industry Conference

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+ More diary  
 


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