Social media 'netmarks' key for experience design, says BRC's Bob Rogers | attractionsmanagement.com news
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Social media 'netmarks' key for experience design, says BRC's Bob Rogers
POSTED 06 Dec 2016 . BY Tom Anstey
A recently unveiled set of 78-foot-long and 6-foot-tall letters spelling the words “Long Live Rock” is a prime example of a 'netmark', designed to encourage photos for social media

It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it
– Bob Rogers
Bob Rogers, founder and chair of experience design firm BRC Imagination Arts, has said that visitor attractions must be designed as “netmarks” – a concept that takes into account social media impact on physical design.

BRC last month completed the first phase of a multi-year, multi-million dollar revamp of Cleveland’s Rock and Roll Hall of Fame and Museum, introducing a 78-foot-long and 6-foot-tall row of red letters spelling the words “Long Live Rock”.

Rogers – who worked as a Disney Imagineer for more than two decades before forming BRC – said that creating a netmark is critical for a designer when creating or revamping a visitor attraction.

“I wouldn’t say you even have to turn it into a landmark,” he told Attractions Management. "I’d say instead how do you turn it into a ‘netmark’? How do you turn it into something that isn’t going to be a physical icon on the land but something that is going to live in things like social media?

“It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it. The opportunity to take you picture on or near those letters have invigorated a space that was just a windswept plaza that only an architect could love. We put up the big letters and it immediately became a photo icon.”

The ongoing development of what has been dubbed “Museum 2.0”, the Rock and Roll Hall of Fame will eventually include the redevelopment of its hall of fame and its main exhibit areas, with netmark experiences being created to appeal to a Millennial audience “more interested in spending money on experiences than on possessions.”

“Architects are much more focused on leaving their mark upon the land; creating something that’s almost a piece of civic sculptural art,” said Rogers.

“The idea that they’re creating something that really lives in the ether is an interesting one. It will be interesting to see how people absorb that as time goes on. To the architect their idea of that is the entire thing. Our idea is the individual pieces. I want a picture with it but when it's this huge thing, that’s not an easy task.”
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Jobs    News   Products   Magazine
NEWS
Social media 'netmarks' key for experience design, says BRC's Bob Rogers
POSTED 06 Dec 2016 . BY Tom Anstey
A recently unveiled set of 78-foot-long and 6-foot-tall letters spelling the words “Long Live Rock” is a prime example of a 'netmark', designed to encourage photos for social media
It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it
– Bob Rogers
Bob Rogers, founder and chair of experience design firm BRC Imagination Arts, has said that visitor attractions must be designed as “netmarks” – a concept that takes into account social media impact on physical design.

BRC last month completed the first phase of a multi-year, multi-million dollar revamp of Cleveland’s Rock and Roll Hall of Fame and Museum, introducing a 78-foot-long and 6-foot-tall row of red letters spelling the words “Long Live Rock”.

Rogers – who worked as a Disney Imagineer for more than two decades before forming BRC – said that creating a netmark is critical for a designer when creating or revamping a visitor attraction.

“I wouldn’t say you even have to turn it into a landmark,” he told Attractions Management. "I’d say instead how do you turn it into a ‘netmark’? How do you turn it into something that isn’t going to be a physical icon on the land but something that is going to live in things like social media?

“It’s so important these days that you don’t think of your attraction as just an attraction. You have to think about how it impacts all of social media, giving people the opportunity to do things that involve it. The opportunity to take you picture on or near those letters have invigorated a space that was just a windswept plaza that only an architect could love. We put up the big letters and it immediately became a photo icon.”

The ongoing development of what has been dubbed “Museum 2.0”, the Rock and Roll Hall of Fame will eventually include the redevelopment of its hall of fame and its main exhibit areas, with netmark experiences being created to appeal to a Millennial audience “more interested in spending money on experiences than on possessions.”

“Architects are much more focused on leaving their mark upon the land; creating something that’s almost a piece of civic sculptural art,” said Rogers.

“The idea that they’re creating something that really lives in the ether is an interesting one. It will be interesting to see how people absorb that as time goes on. To the architect their idea of that is the entire thing. Our idea is the individual pieces. I want a picture with it but when it's this huge thing, that’s not an easy task.”
RELATED STORIES
Rock and Roll Hall of Fame to undergo multi-million redevelopment


Cleveland’s Rock and Roll Hall of Fame and Museum is undergoing a US$4.5m (€4.2m, £3.2m) makeover, the first phase of a multi-million dollar redevelopment of the 20-year- old visitor attraction.
Constant reinvention keeping Guinness ahead of the game, says Storehouse MD


Paul Carty, managing director of the multi-award-winning Guinness Storehouse, has said the constant reinvention has been the key to creating a highly successful business model for Ireland’s most popular tourist attraction.
US$45m Chicago Blues Experience coming to city's iconic Navy Pier


A museum dedicated to the Chicago blues is coming Illinois, with plans by BRC Imagination Arts to give the genre a new home on the city’s historic Navy Pier.
IAAPA 2015: Legends share insights into legacy left by Walt Disney


In what was a very special edition of IAAPA’s annual Legends panel, BRC Imagination Arts’ Bob Rogers gathered a host of legendary representatives of the attractions industry to discuss the 60-year legacy left by Walt Disney and Disneyland.
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Scruffy Dog and Simtec launch Fisher-Price themed trackless ride
Scruffy Dog Creative Group and Simtec Systems have partnered to launch a new immersive trackless dark ride featuring the popular Mattel IP, Fisher-Price.
Dohmen and Bertens join forces to launch Tourist Development and Attraction Consultants
Former Efteling COO, Coen Bertens, and former BRC Imagination Arts exec, Bart Dohmen, have partnered to set up a consultancy for the tourism and visitor attraction sectors.
Puy du Fou to create first US attraction
Puy du Fou is set to enter the US attractions market with its iconic, immersive themed visitor experience, after securing a partnership with the Eastern Band of the Cherokee Indian (ECBI).
Mather & Co-designed Gretna Green Experience opens to the public
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WhiteWater was born in 1980 to create places where families unite and make joyful lasting memories [more...]
TechnoAlpin

TechnoAlpin is the world leader for snowmaking systems. Our product portfolio includes all different [more...]
ProSlide Technology, Inc.

A former national ski team racer, ProSlide® CEO Rick Hunter’s goal has been to integrate the smoot [more...]
Painting With Light

By combining lighting, video, scenic and architectural elements, sound and special effects we tell s [more...]
+ More profiles  
VIDEO GALLERY

Proslide Tech Inc - ProSlide's all-in-one waterplay entertainment center
RideHOUSE is an iconic waterplay complex purposefully designed for young kids and families to enjoy. Find out more...
More videos:
Red Raion Showreel 2021 – Red Raion
Slide Efffects – Proslide Tech Inc
Red Raion TV - Testimonial: Leolandia – Red Raion
+ More videos  

CATALOGUE GALLERY
+ More catalogues  
DIRECTORY
+ More directory  
DIARY

 

07 Jun 2022

World Sauna Forum 2022

Lapland Hotels Arena, Tampere, Finland
07-10 Jun 2022

IAAPA Expo Asia 2022

Hong Kong Convention & Exhibition Centre, Hong Kong, Hong Kong SAR
+ More diary  
 


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